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Google Ads Complete Bundle Course
***2 Courses Bundle | 101 Modules | Free PDF Certificates | 7 CPD points***
Google Ads Complete Bundle Course
£49 ex Vat
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Intermediate
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6 hours, 58 minutes
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Overview
Explore the fascinating world of digital advertising with Google Ads in a bundled training focused on Google Adwords & business advertising operations. Simply enrol in our course (for a special discounted price) with a CPD-accredited certificate & take a step ahead on mastering the art of Google Ads.
Like all the courses of One Education, this Google Ads Complete Bundle Course is also designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Google Ads Complete Bundle Course, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this Google Ads Complete Bundle Course from One Education.
Description
Here at One Education, we put our heart and soul into every single course we design. We make sure that all our courses are designed and developed by industry experts. We aim always to provide value to our learners with quality courses.
Our learners are our top priority, and you as a learner will gain tremendous knowledge and skill on this topic from this Google Ads Complete Bundle Course.
The certification that you will receive upon completing this Google Ads Complete Bundle Course will help to boost your resume and will help you stand out among your peers in the competitive job market.
Our course will help you get employed in the relevant field and advance your career. Enjoy this expertly made course from One Education. Enrol now!
Why People Love This Google Ads Complete Bundle Course From One Education
- Instantly accessible CPD-accredited certificate on successful completion of this Google Ads Complete Bundle Course
- 24/7 access to the course for 12 months
- Study at your own pace
- No hidden fees or exam charges
- Full Tutor support on weekdays (Monday – Friday)
- Efficient assessment and instant results
Certification
After completing the Google Ads Complete Bundle Course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format for £9, or a hard copy can be sent to you via post, for just £15.
Who is This course for?
Google Ads Complete Bundle Course is ideal for —
- People looking to develop skills and expertise in Google Ads
- People aspiring for new jobs/promotions in the digital advertising industry
- Anyone looking to learn a new skill or acquire some knowledge
Requirements
There are no specific prerequisites to enrol in the Google Ads Complete Bundle Course. Anyone and everyone can take this course.
Google Ads Complete Bundle Course is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!
All you need is a passion for learning, literacy, and to be over the age of 16.
Career Path
Google Ads Complete Bundle Course will help you procure a job in the relevant field and will allow you to advance your career. Many different career opportunities relevant to google ads will be available for you to explore after completing this course. This course also increases your competency to be eligible for promotions at work.
Course Curriculum
| Google Ads Complete Bundle Course | |||
| Advanced Google Ads / AdWords Training - Updated for 2020 | |||
| Testing to Ad Concepts | |||
| Introduction to Ad Concepts | 00:02:00 | ||
| Example Ad Concepts | 00:04:00 | ||
| Label Setup | 00:04:00 | ||
| Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| Understanding the usefulness of this report | 00:03:00 | ||
| Linking Google Ads with Search Console | 00:04:00 | ||
| Excel Report Setup & Pivot | 00:04:00 | ||
| Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| The theory behind the double campaign | 00:04:00 | ||
| A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| Introduction to Drafts & Experiments | 00:05:00 | ||
| Example experiment Ideas for use | 00:06:00 | ||
| Draft & Experiment Setup | 00:10:00 | ||
| Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| Introduction to the Google Spreedsheet template | 00:02:00 | ||
| Data Inputs | 00:04:00 | ||
| Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| Audit Overview | 00:02:00 | ||
| Auditing the Account Structure | 00:08:00 | ||
| Campaign Settings | 00:04:00 | ||
| Auditing on the AdGroup Level | 00:10:00 | ||
| Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| Why Remarketing Works | 00:03:00 | ||
| GDN Remarketing | 00:06:00 | ||
| Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| Customer Match (Email Retargeting) | 00:01:00 | ||
| Dynamic Remarketing | 00:04:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| Audience List Sharing | 00:14:00 | ||
| Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| What is AI & ML | 00:06:00 | ||
| Auto Rotate for Budgets & Ads | 00:03:00 | ||
| Dynamic Search Ads | 00:03:00 | ||
| Smart Bidding Strategies | 00:07:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| Data Driven Attribution Models | 00:04:00 | ||
| Dynamic Ad Customisers | |||
| Introduction to Ad Customisers | 00:04:00 | ||
| Advantages & Example Uses | 00:07:00 | ||
| Setting up the Business Data Feed | 00:06:00 | ||
| Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| The Advantages of linking AdWords with GA | 00:04:00 | ||
| Linking GA & AdWords | 00:02:00 | ||
| AdWords Reports in GA | 00:01:00 | ||
| GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| Remarketing Segments in GA | 00:13:00 | ||
| Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| Introduction to AdWords Scripts | 00:04:00 | ||
| 404 Link Checker Script | 00:07:00 | ||
| Experiment Results Script | 00:07:00 | ||
| Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| Example Uses for AdWords Editor | 00:04:00 | ||
| AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| Auction Insights displayed graphically | 00:18:00 | ||
| 3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| Why Use Landing Page Software | 00:06:00 | ||
| Unbounce Walk-through | 00:08:00 | ||
| Tracking integration for landing pages | 00:09:00 | ||
| Other Features | |||
| Ad Variations | 00:06:00 | ||
| Search Responsive Ads | 00:05:00 | ||
| Life Events Audiences | 00:04:00 | ||
| Custom Intent Audiences | 00:04:00 | ||
| Google Ads for eCommerce Businesses - Specialized Course | |||
| Ecommerce for AdWords Campaigns | |||
| Introduction | 00:01:00 | ||
| Ecommerce Campaign Structure | 00:07:00 | ||
| Dynamic Search Ads | 00:02:00 | ||
| Search Campaigns | 00:02:00 | ||
| Ad Customisers | 00:01:00 | ||
| Google Shopping Campaign Structure Setup | 00:03:00 | ||
| Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & enhanced ecommerce tracking for Google Analytics | |||
| Background to ecommerce tracking reports | 00:03:00 | ||
| Setup for ecommerce tracking | 00:04:00 | ||
| Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| The Future of Google Shopping | 00:03:00 | ||
| Background to Product Feeds | 00:08:00 | ||
| Google Merchant Centre Walk-through | 00:05:00 | ||
| Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| Optimising Feed Quality | 00:07:00 | ||
| Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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