Google Ads For Beginners 2021

Google Ads For Beginners 2021

2 STUDENTS ENROLLED

Overview

Want to run a profitable Google search ad? Then this Google Ads for Beginners 2021 is the perfect course for you. This is a professional course specially designed for the marketer, digital marketer, digital advertiser or any individual who are the beginners in Google advertising and EXACTLY how to set up and run profitable Google search ads.

In this comprehensive Google Ads for Beginners 2021 course is the perfect combination of both practical and theoretical knowledge. Along with the theory, you will get a complete idea on how to apply theory in the real life situation. The course starts from the beginners level and gradually moves to the advanced level to make your understanding clear. By the end of this course, you will be able to run profitable Google search ads with complete expertise and professionalism. So, enrol in this Google Ads for Beginners 2021 course today to start with Google profitable search ads.

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognized professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Google Ads For Beginners 2021 is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Introduction
Introduction 00:03:00
Basics/ Account Set up
What We’re Going To Cover In This Section erer 00:01:00
What is Google Ads? 00:04:00
Where do google ads appear? 00:05:00
Google Account Hierarchy 00:04:00
Setting Up Your First Google Ads Account 00:05:00
Location targeting 00:09:00
Budgets and Selecting Your Bidding Strategy 00:04:00
Setting Up Billng 00:02:00
Keyword Research for Google Ads
What We’re Going To Cover In This Section 00:01:00
What Is A Keyword & Understanding The Intent Behind One 00:04:00
How To Find Keywords To Target – Related Website URL 00:07:00
How To Find Keywords To Target – Keyword Planner 00:05:00
How To Find Keywords To Target – SEMRush 00:07:00
How To Organise Your Keywords By Themes 00:12:00
Everything You Need To Know About Keyword Match Types 00:06:00
How To Add Match Types To Your Keywords Like A Pro 00:08:00
The Importance Of Negative Keywords & How To Add Them To Your Account 00:08:00
Creating Your Ads
What We’re Going To Cover In This Section 00:01:00
The Evolution Of How Ads Appear In Google 00:03:00
Best Practices for Writing Killer Ad Text 00:07:00
How To Create Your First Google Ad 00:17:00
Ad Rotation – Everything You Need To Know 00:05:00
Ad Schedule – How To Select The Days & Times You Want Your Ads To Show 00:05:00
Bidding Strategies Explained
What We’re Going To Cover In This Section 00:01:00
Target CPA 00:04:00
Target ROAS 00:06:00
Maximize Conversions 00:03:00
Maximize Clicks 00:02:00
Target Impression Share 00:03:00
Manual CPC & Enhanced CPC 00:05:00
Google Ads Dynamics
What We’re Going To Cover In This Section 00:01:00
Understanding Quality Score 00:07:00
The 4 Components That Make Up Quality Score 00:08:00
Understanding Ad Rank and How It Is Calculated 00:06:00
How Google Determines How Much You Pay Per Click 00:05:00
When You Can Ignore Low Quality Scores (and when you can’t) 00:03:00
Ad Extensions
What We’re Going To Cover In This Section 00:01:00
What Are Ad Extensions & The Benefits Of Using Them 00:04:00
The Different Types Of Ad Extensions You Can Use 00:06:00
How To Add Sitelink Extensions To Your Ads 00:06:00
How To Add Callout Extensions To Your Ads 00:04:00
How To Add Call Extensions To Your Ads 00:04:00
How To Add Location Extensions To Your Ads 00:02:00
Things To Bear In Mind When Using Ad Extensions 00:03:00
Conversion Tracking
What We’re Going To Cover In This Section 00:01:00
Understanding The Basics Of Conversion Tracking & Its Benefits 00:03:00
The Two Main Types Of Conversions You Can Use 00:08:00
How To Set Up Conversion Tracking For Form Submissions 00:15:00
How To Set Up Conversion Tracking For Phone Calls 00:12:00
Campaign Optimisation
What We’re Going To Cover In This Section 00:01:00
Optimising Your Ads Based On Keyword Data 00:08:00
Optimising Your Ads Based On Ad Data 00:03:00
Optimising Your Ads Based On Devices 00:04:00
Optimising Your Ads Based On Specific Times & Days 00:05:00
Conclusion
Conclusion, goodbye for now… 00:01:00
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