If you would like to achieve an excellent marketing qualification, which will demonstrate a high level of skill, knowledge and understanding, taking this Marketing course is perfect for you. Everything in a business depends upon marketing and marketing skills are essential if you want to get a marketing job.
The course is designed for those who are new to marketing and wish to become excellent at conceiving and developing efficient and intuitive marketing strategies. During this online course, you will gain an insight into the latest marketing trends and learn how to plan, develop and implement effective marketing campaigns for promoting products.
By the time you complete the course, you become not only capable of tracking and monitoring your marketing performance but also organising and overseeing successful advertising or communication campaigns, product exhibitions and promotional events.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Text/Video lessons
- Online study materials
How is the course assessed?
To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
Who is This course for?
This Marketing course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic. If you’re an individual looking to excel within this field then Marketing course is for you.
The Marketing course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
|Module 01: Basics of Marketing|
|Basics of Marketing||00:30:00|
|Module 02: The Marketing Process|
|The Marketing Process||00:40:00|
|Module 03: Strategic Marketing|
|Module 04: Marketing Environment|
|Module 05: Market Segmentations|
|Module 06: Consumer Buying Behaviour|
|Consumer Buying Behaviour||01:00:00|
|Module 07: Business Markets and Buying Behaviour|
|Business Markets and Buying Behaviour||00:40:00|
|Module 08: Marketing Research|
|Module 09: Product Strategy|
|Module 10: Branding Strategy|
|Module 11: Product Life Cycle|
|Product Life Cycle||00:30:00|
|Module 12: Pricing Strategy|
|Module 13: Marketing Channels|
|Module 14: Integrated Marketing Communications|
|Integrated Marketing Communications||01:00:00|
|Module 15: Advertising and Sales Promotion|
|Advertising and Sales Promotion||01:00:00|
|Module 16: Personal Selling and Public Relations|
|Personal Selling and Public Relations||01:00:00|
|Module 17: Direct and Digital Marketing|
|Direct and Digital Marketing||01:00:00|
|Mock Exam – Marketing||00:20:00|
|Final Exam – Marketing||00:20:00|
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