Principles of Digital Marketing

Principles of Digital Marketing

Learning Outcome


Master the digital marketing game and develop the best tips and tricks for effective and influential marketing with the guidance of our Principles of Digital Marketing unit. 

This valuable Principles of Digital Marketing unit is regulated by Ofqual, providing you with quality education online, anywhere, anytime. This unit is suitable for learners aged 16 and above, aiming to provide learners with an understanding of the role of digital marketing and integral elements such as search engine optimisation, internet market research, digital marketing devices and technology. The unit has a guided learning hour of 40. We recommend completing this unit alongside our relevant diploma qualifications to ensure the best learning experience.

This unit will teach you the fundamental principles of digital marketing, easy and successful digital marketing tips, rules to digital marketing, and much more in a very simple to understand way!

So, enrol now and make the best out of your future.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for a CPD-accredited certificate, which is available in the form of a PDF Certificate for £9 and a Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.

The Principles of Digital Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.


To learn about what each qualification means, please check out this file.

To learn about the differences between Award, Diploma and Certificate, please read this file.

After enrolling, you will receive your log in details for our learning platform. Here you will find the resources, guidance, assignments and tips you need to succeed with your studies. You will get dedicated support from a student mentor who will provide you with the tips and guidance throughout the course. The mentor will guide you in understanding the guidance, learning outcomes and assessment criteria for the course and will also suggest additional study materials so that you can study the topics thoroughly. You will have a clear understanding of the requirements of each unit for getting qualified. You can contact with the mentor through email any time. After submitting all the assignments, you will get detailed feedback from our qualified assessor, if needed. It will help you prepare in the best possible way and find out any flaws that can prevent you getting qualified.

Yes, all the costs are included in the price. However, you may have to pay some extra for certain condition and qualification.

Yes. As well as being accredited by an industry leading Institute, your course is also regulated and approved by Ofqual, the governing body for Qualifications in the UK. This means you can study any of our courses safe in the knowledge that upon completion of your studies you will receive a certificate of your educational achievement which will be recognised globally.

To learn about the difference between CPD course and Regulated Qualification, please read this file.

UCAS points (also known as UCAS Tariff points) are a way of measuring the relative value of all post-16 qualifications in the UK.

Course Curriculum

Induction Form
Induction Form 00:05:00
Registration Entry Form
Registration Entry Form 00:05:00
Support Materials
Targeted Digital Marketing 00:00:00
Tailoring Messages and the Potential for Marketing to Social Network 00:00:00
SEO Pros and Cons 00:00:00
Legal Requirements and Digital Marketing 00:00:00
Introduction to Digital Marketing 00:00:00
Internet Facilities for Targeted Information 00:00:00
Digital Marketing Advantages and Disadvantages 00:00:00
Digital Marketing Devices, Response System and Tracking System 00:00:00
Data Cleansing 00:00:00
Customer Data 00:00:00
CRM System and Digital Technologies 00:00:00
End of Course Questionnaire
End of Course Questionnaire 00:00:00

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