Principles of Marketing Theory

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Principles of Marketing Theory

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1 Year Access
Intermediate
2 Students

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Learning Outcome

Understand how to segment the market.
Learn about the use of customer relationship management (CRM) activities and systems.
Acknowledge the role of marketing in enhancing the sale of products and services.
Know the importance of customer loyalty for the achievement of marketing objectives.
Understand the principles of socially responsible marketing.
Develop an in-depth understanding of the core values that are expressed through coherent branding and communication methods.

Description

Understand and develop yourself in the most crucial principles of marketing theory, and learn about the importance of marketing and socially responsible marketing concepts by participating in our Principles of Marketing Theory unit.

Our Principles of Marketing Theory unit is regulated by Ofqual, allowing you to receive high-quality education online. It is appropriate for students aged 16 and above. The goal of this unit is to teach individuals how to segment the market. The unit has a total guided learning hour of 30 and a total credit value of 4. Completing this unit alongside our other diploma qualifications will highly benefit you in the long run.

This Principles of Marketing Theory unit will allow you to understand better market segmentation and consumer classifications, valid and trustworthy marketing data, advantages and disadvantages of various marketing data gathering methods and much more. You will also develop the ability to describe the need for stakeholder integration in socially responsible marketing activities, understand the function of performance indicators and evaluation systems, and the variables to consider when analysing the cost and value of marketing operations.

So, wait no more and enrol with us now to seize endless opportunities!

Will I receive a certificate of completion?

Upon successful completion, you will qualify for a CPD-accredited certificate, which is available in the form of a PDF Certificate for £9 and a Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.

The Principles of Marketing Theory is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

FREQUENTLY ASKED QUESTIONS

1. What is each level of qualification equivalent to?

To learn about what each qualification means, please check out this file.

2. What are the differences between Award, Diploma and Certificate?

To learn about the differences between Award, Diploma and Certificate, please read this file.

3. What support will I receive during my studies?

After enrolling, you will receive your log in details for our learning platform. Here you will find the resources, guidance, assignments and tips you need to succeed with your studies. You will get dedicated support from a student mentor who will provide you with the tips and guidance throughout the course. The mentor will guide you in understanding the guidance, learning outcomes and assessment criteria for the course and will also suggest additional study materials so that you can study the topics thoroughly. You will have a clear understanding of the requirements of each unit for getting qualified. You can contact with the mentor through email any time. After submitting all the assignments, you will get detailed feedback from our qualified assessor, if needed. It will help you prepare in the best possible way and find out any flaws that can prevent you getting qualified.

4. Are all costs included in the price?

Yes, all the costs are included in the price. However, you may have to pay some extra for certain condition and qualification.

5. Is my course accredited and regulated?

Yes. As well as being accredited by an industry leading Institute, your course is also regulated and approved by Ofqual, the governing body for Qualifications in the UK. This means you can study any of our courses safe in the knowledge that upon completion of your studies you will receive a certificate of your educational achievement which will be recognised globally.

6. What is the difference between a CPD course and a Regulated Qualification?

To learn about the difference between CPD course and Regulated Qualification, please read this file.

7.What is UCAS point?

UCAS points (also known as UCAS Tariff points) are a way of measuring the relative value of all post-16 qualifications in the UK.

Course Curriculum

Induction Form
	Induction Form	00:05:00
Registration Entry Form
	Registration Entry Form	00:05:00
Qualifications
	Qualifications	00:00:00
Support Materials
	Cluster Customers With Similar Characteristics	02:00:00
	Customer Relationship Management (CRM) Activities and Systems	02:00:00
	How a Range of Products May Appeal to Different Market Segments	02:00:00
	How Core Values Are Expressed	00:00:00
	Importance of Involving Stakeholders in Socially Responsible Marketing Activitie	02:00:00
	Market Segmentation	02:00:00
	Marketing Data Collection Methods	02:00:00
	Marketing Key Performance Indicators	02:00:00
	Role of Marketing in Enhancing the Sale of Products andor Services	02:00:00
	Scope and Purpose of Socially Responsible Marketing	02:00:00
	Significance of Brand and Reputation to Sales Performance	02:00:00
	Significance of Customer Loyalty to the Achievement of Marketing Objectives	02:00:00
	The Requirements of Socially Responsible Marketing Campaigns	02:00:00
	Valid and Reliable Marketing Data to Segmenting the Market	02:00:00
Downloadable Resources
	1. Market Segmentation Importance of Defining and Difference Between Market Segments and Customer Classifications	00:00:00
	2. Cluster Customers With Similar Characteristics	00:00:00
	3. How a Range of Products May Appeal to Different Market Segments	00:00:00
	4. Valid and Reliable Marketing Data to Segmenting the Market	00:00:00
	5. Marketing Data Collection Methods	00:00:00
	6. Customer Relationship Management (Crm) Activities and Systems	00:00:00
	7. Role of Marketing in Enhancing the Sale of Products And or Services	00:00:00
	8. Significance of Customer Loyalty to the Achievement of Marketing Objectives	00:00:00
	9. Marketing Key Performance Indicators and Factors of Assessing the Cost and Value of Marketing Activities	00:00:00
	10. Significance of Brand and Reputation to Sales Performance	00:00:00
	11. Scope and Purpose of Socially Responsible Marketing	00:00:00
	12. Importance of Involving Stakeholders in Socially Responsible Marketing Activities	00:00:00
	13. How Core Values Are Expressed Through Coherent Branding and Chosen Communication Methods	00:00:00
	14. The Requirements of Socially Responsible Marketing Campaigns	00:00:00
Assignment
	Assignment	00:00:00
End of Course Questionnaire
	End of Course Questionnaire	00:00:00