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SEO and Digital Marketing Diploma
This SEO and Digital Marketing Diploma includes modules in email marketing, SEO and social media platforms such as Facebook, Twitter and Pinterest. If you’re an individual looking to excel within the exciting world of SEO and digital marketing, then this diploma is for you.
SEO and Digital Marketing Diploma
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Description
This SEO and Digital Marketing Diploma includes modules in email marketing, SEO and social media platforms such as Facebook, Twitter and Pinterest. If you’re an individual looking to excel within the exciting world of SEO and digital marketing, then this diploma is for you.
The SEO and Digital Marketing Diploma is a complete training course in contemporary marketing practice. Through video tutorials, online study materials, recommended reading and automated assessments, you will acquire role-specific knowledge and expertise in data analytics, SEO keywords, website auditing, keywords analysis, monetising websites and plugin installation. This course also aims to teach you practical skills in building an online following through a wide array of social media sites, including Facebook, YouTube, LinkedIn and Twitter.
What you'll learn
- Get a complete idea about SEO and Digital marketing strategies
- Master how to register a website on Google search console
- Discover powerful data analytics to measure SEO performance
- Learn how to set keyword targeting, international targeting, removing URL from website, keyword research, and many more!
- Deepen your skills on YouTube account optimization, YouTube keyword research, YouTube SEO techniques, YouTube advertisement
- Learn details about Google AdWords
- Get a clear understanding of Google Analytics
- Acquire in-depth knowledge on Email marketing
- Learn all the essential areas of social media marketing and SEO such as LinkedIn, Facebook, Twitter, Instagram
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
Method of Assessment
To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD endorsed certificates.
After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
After passing the assignment exam, you will be able to apply for a certificate.
Certification
After completing this course's assessment, you will be eligible for:
- A CPD QS accredited Certificate from One Education.
The CPD QS accredited certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
You can Order Your CPD QS Accredited Certificate from here.
- Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, you will be able to order an endorsed certificate as proof of your new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £129. There is an additional £10 postage charge for international students.
You can Order Your QLS Endorsed Certificate from here.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an endorsed lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.
Why Study This Course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an endorsed lesson attesting to your knowledge.
The SEO and Digital Marketing Diploma is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Frequently Asked Questions
What exactly is an ‘endorsed’ course?
An endorsed course signifies quality content and premium material in a course for the non-regulated market which has been reviewed and approved by an independent quality inspector.
Does this course have any endorsements? Do I get any endorsed certificate after completion of the course?
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. After successfully completing the course & with a 60% passing score in assessment test, you will be able to order an endorsed certificate as proof of your new achievement.
Do I get any accredited qualifications after completing this course?
This course is not regulated by Ofqual and is not an accredited qualification. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education.
Do your certificates expire?
No, our certificates do not come with any expiration date.
Do I need to pay for the certification?
Yes, certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Do I need to pay for the exams?
No, there are no extra fees and hidden costs for the exam.
How to order a QLS certificate?
Endorsed certificates can be ordered and get delivered to your home by post for only £109. There is an additional £10 postage charge for international students
What is the method of teaching?
The course is fully online. You can study this course at your own pace. You will be taught through a combination of
- Video lessons
- Online study materials
How can I further assess my learning and get full tutor support?
Full tutor support is available only on weekdays ( Monday – Friday). You are advised to complete the assignment questions provided at the end of the course, our expert tutor will assess your assignment and will give you feedback on your performance.
How can I gift this course to my beloved one?
In just 3 steps you can gift any course to your beloved ones. The steps are :
- Select gift these course button
- Enter your email, your recipient email and your desired message
- Select send as gift button
- Proceed to checkout and pay for the course
And done! The course will be sent to your desired recipient.
Can I purchase this course in bulk?
Yes, you can. To purchase courses in bulk, add the desired number of courses in the cart and then proceed to the payment option. We also have special discounts for Business Customers.
How long can I access this course ?
All of our courses can be accessed for 1 Year. After one year you have to buy this course again if you wish to continue.
Does the course cover How to make your website mobile optimised?
No
What if a site is set up on a free platform such as Weebly?
Please follow this Ultimate SEO Guide for Weebly: https://www.weebly.com/seo
Course Curriculum
| Module 01: Introduction | |||
| Welcome | 00:01:00 | ||
| Module 02: General Tips & Tricks Series | |||
| How to register your company | 00:04:00 | ||
| How to see Email Sender’s Company and Logo in Your Gmail | 00:02:00 | ||
| How to Generate sitemap of a website | 00:03:00 | ||
| How to protect a website from Spam on WordPress | 00:02:00 | ||
| Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
| How to identify registration data of website | 00:01:00 | ||
| How to identify duplicate content from the web | 00:03:00 | ||
| How to create google alerts | 00:03:00 | ||
| How to find the age of the domin | 00:02:00 | ||
| How to check if the website server is down | 00:01:00 | ||
| How to create text notes thatwill self destruct after being read | 00:02:00 | ||
| How to send google search information to your friends | 00:03:00 | ||
| How to find webhost of any website | 00:02:00 | ||
| Discover new sites that are similar to what you like alredy | 00:03:00 | ||
| How to easily highlight the important parts of a web page | 00:01:00 | ||
| How to share you email online without worrying about spam | 00:02:00 | ||
| How to get compute level answers without searching | 00:03:00 | ||
| The easiest way to setup email reminders | 00:03:00 | ||
| How to find the original URL tht’s hiding behind a short URL | 00:02:00 | ||
| How to corrupt a file you shared online | 00:01:00 | ||
| How to create a throwaway email | 00:02:00 | ||
| How to check if your email account has been compromised | 00:01:00 | ||
| Module 03: SEO (Search Engine Optimisation) | |||
| How to register website on Google search console | 00:06:00 | ||
| How to Optimize your website homepage | 00:06:00 | ||
| How to add a sitemap on google search | 00:07:00 | ||
| How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
| How to set international targeting on google search | 00:02:00 | ||
| How to remove a URL from google search engine | 00:03:00 | ||
| How to identify competitors keyword | 00:08:00 | ||
| How to leverage top sites to get on google search results | 00:04:00 | ||
| Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
| How to do keyword research | 00:11:00 | ||
| How to write perfect title tags for search engines | 00:05:00 | ||
| How to optimise heading tags, external and internal links | 00:08:00 | ||
| What are backlinks & how to get them | 00:06:00 | ||
| How to write a perfect Meta description | 00:06:00 | ||
| How to enhance speed & performance of your website | 00:04:00 | ||
| Module 04: YouTube | |||
| Youtube account setup | 00:04:00 | ||
| Account optimization | 00:09:00 | ||
| How to create & setup Youtube channel banner | 00:05:00 | ||
| Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
| Analyse Youtube keyword research | 00:05:00 | ||
| Youtube SEO techniques | 00:07:00 | ||
| What are Youtube cards & how does it work | 00:06:00 | ||
| How to optimise comments & reply them in bulk | 00:03:00 | ||
| How to grow your channel with competitor Analysis | 00:07:00 | ||
| How to manage multiple YouTube accounts | 00:02:00 | ||
| A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
| Youtube Paid Advertising | 00:13:00 | ||
| How to monetise your YouTube channel | 00:02:00 | ||
| Module 05: Google Adwords | |||
| What are Google Ads & how does it work | 00:16:00 | ||
| Account setup | 00:04:00 | ||
| Competitors analysis | 00:08:00 | ||
| Campaign types & how to select the right campaign | 00:07:00 | ||
| Bids & Budgets | 00:08:00 | ||
| How to target the right audience | 00:07:00 | ||
| Google Ads advance campaign settings | 00:07:00 | ||
| Choosing the right keywords | 00:05:00 | ||
| How to write ads that gets more clicks | 00:06:00 | ||
| Module 06: Google Analytics | |||
| How to install tracking code on your website | 00:04:00 | ||
| How to add filters & remove internal traffic | 00:04:00 | ||
| How to track paid campaigns | 00:04:00 | ||
| How to look and analyse different segment data | 00:06:00 | ||
| How to configure goals in google analysics | 00:05:00 | ||
| How to link google Adwords account | 00:03:00 | ||
| How to manage multiple analytics accounts | 00:02:00 | ||
| How to remove spam traffic | 00:04:00 | ||
| Module 07: Email Marketing | |||
| Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
| How to install signup or popup forms on the website | 00:17:00 | ||
| How to collect email address without a website | 00:05:00 | ||
| How to create a ‘Hook’ to your signup forms | 00:08:00 | ||
| Discover the psychology behind acquiring more leads | 00:09:00 | ||
| Email marketing automation process | 00:08:00 | ||
| Email analytics | 00:07:00 | ||
| Module 08: Linkedln | |||
| How to increase your connections in no time | 00:08:00 | ||
| Secret of LinkedIn InMails | 00:05:00 | ||
| Discover the best ways to use Linkedin Groups | 00:09:00 | ||
| How to setup a company page on Linkedin | 00:04:00 | ||
| How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
| Module 09: Twitter | |||
| Twitter Account setup | 00:03:00 | ||
| Knowing Twitter features | 00:06:00 | ||
| Following twitter accounts | 00:03:00 | ||
| Twitter profile optimisation | 00:06:00 | ||
| How to get Twitter followers | 00:10:00 | ||
| Posting first 5 tweets for engagement | 00:05:00 | ||
| Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
| What are twitter polls & how do you use them | 00:05:00 | ||
| A powerful trick to acquire customers on twitter | 00:03:00 | ||
| How to get followers retweet your post | 00:03:00 | ||
| How to embed a twitter button to your website or post | 00:02:00 | ||
| Twitter analytics | 00:04:00 | ||
| Module 10: Facebook | |||
| Set your Facebook page | 00:05:00 | ||
| Facebook Icon, cover image & description | 00:06:00 | ||
| How to get your first page likes | 00:08:00 | ||
| Discover how to increase your page likes | 00:02:00 | ||
| How to manage multiple Facebook page | 00:03:00 | ||
| Facebook comments | 00:05:00 | ||
| Leveraging Facebook groups | 00:05:00 | ||
| Facebook Autoposting | 00:04:00 | ||
| Run a competition | 00:06:00 | ||
| Facebook Ads | 00:04:00 | ||
| How to get best out of Facebook | 00:15:00 | ||
| Facebook pixel & Re-marketing | 00:04:00 | ||
| Module 11: Instagram | |||
| How to setup a Instagram business profile | 00:07:00 | ||
| Set up Instagram bio & profile image | 00:03:00 | ||
| Leveraging Instagram accounts | 00:06:00 | ||
| A simple way to create free content on Instagram | 00:05:00 | ||
| Secret of hashtags on Instagram | 00:04:00 | ||
| Reposting Instagram App | 00:04:00 | ||
| How to get genuine Instagram followers | 00:05:00 | ||
| Discover how to grow your business through Instagram stories | 00:05:00 | ||
| How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
| Module 12: Mobile App | |||
| A quick way to do App store marketing research | 00:16:00 | ||
| How to discover the estimate size of your market | 00:08:00 | ||
| Discover the best ways to promote your app | 00:15:00 | ||
| App installs via Facebook Ads | 00:16:00 | ||
| App installs via Google Ads | 00:14:00 | ||
| How to make money from your app | 00:08:00 | ||
| How to optimise your App store listing ? | 00:14:00 | ||
| Discover growth hacking techniques for App downloads | 00:09:00 | ||
| Techniques to get to the top of App store ranking | 00:07:00 | ||
| Assignment | |||
| Assignment – SEO and Digital Media Marketing Diploma | 3 weeks, 3 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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