Unit 1: Idea Stage | |||
Module 1: Business Model- Lean Canvas | 00:09:00 | ||
Module 2: Business Model- Example 1 | 00:07:00 | ||
Module 3: Business Model- Example 2 | 00:03:00 | ||
Module 4- Business Model- Practical Task | 00:02:00 | ||
Module 5- Introduction to Customer Journey Map | 00:03:00 | ||
Module 6: Customer Journey Map- How to Do It? | 00:11:00 | ||
Module 7: Customer Journey Map- Practical Task | 00:02:00 | ||
Module 8: Value Creation- Customer Jobs | 00:08:00 | ||
Module 9: Value Creation- Customer Pains | 00:06:00 | ||
Module 10: Value Creation- Customer Gains | 00:04:00 | ||
Module 11: Value Creation- Proposition | 00:11:00 | ||
Module 12: Value Creation- Practical Task | 00:10:00 | ||
Module 13: Revenue Models- Part 1 | 00:07:00 | ||
Module 14: Revenue Models- Part 2 | 00:09:00 | ||
Module 15: Fatal Flaws- Facts and Assumptions | 00:12:00 | ||
Module 16: Fatal Flaws- Major Risks | 00:10:00 | ||
Module 17: Fatal Flaws- Risk Management | 00:07:00 | ||
Unit 2: Research Stage | |||
Module 1: Fundamentals of Market Research | 00:14:00 | ||
Module 2: Brief for Market Research | 00:01:00 | ||
Module 3: Competitor Analysis- Google the Solution | 00:04:00 | ||
Module 4: Competitor Analysis- Compare the Solutions | 00:04:00 | ||
Module 5: Importance of Market Segmentation | 00:03:00 | ||
Module 6: Fundamentals of Market Segmentation | 00:07:00 | ||
Module 7: Creating Customer Persona | 00:12:00 | ||
Module 8: Create Your Customer Persona | 00:01:00 | ||
Module 9: Market Size Definitions | 00:04:00 | ||
Module 10: Top-Down Estimation | 00:05:00 | ||
Module 11: Bottom-Up Estimation | 00:05:00 | ||
Module 12: Practical Task- Estimate Your Target Market Size | 00:04:00 | ||
Module 13: Stages of Product Life Cycle | 00:07:00 | ||
Module 14: Business Environment Matters | 00:05:00 | ||
Module 15: Macro Environment | 00:07:00 | ||
Module 16: Micro Environment | 00:04:00 | ||
Unit 3: Interview Stage | |||
Module 1: Introduction to Interviews | 00:02:00 | ||
Module 2: Who Should You Talk to | 00:04:00 | ||
Module 3: Don’t Talk to Your Mom | 00:03:00 | ||
Module 4: 5 Steps to Get Useful Interviews | 00:10:00 | ||
Module 5: How Many Interviews Do You Need | 00:03:00 | ||
Module 6: How to Invite for an Interview | 00:04:00 | ||
Module 7: Prepare and Conduct Customer Interviews | 00:03:00 | ||
Module 8: 5 Practical Tips for Interviews | 00:07:00 | ||
Module 9: Customer Journey Map- A Brief Introduction | 00:01:00 | ||
Module 10: Customer Journey Map- The Concept | 00:06:00 | ||
Module 11: Customer Journey Map- Example | 00:06:00 | ||
Module 12: Customer Journey Map with Your Product | 00:04:00 | ||
Module 13: Introduction to Blue Ocean Strategy | 00:03:00 | ||
Module 14: Framework of Blue Ocean Strategy | 00:08:00 | ||
Module 15: 5 Steps to Create Your Blue Ocean | 00:02:00 | ||
Module 16: Blue Ocean Strategy- Task 1 | 00:05:00 | ||
Module 17: Blue Ocean Strategy- Task 2 | 00:03:00 | ||
Module 18: Positioning Statement- The Formula | 00:05:00 | ||
Module 19: Positioning Statement- Example | 00:03:00 | ||
Module 20: Positioning Statement- Task 1 | 00:04:00 | ||
Module 21- Positioning Statement- Task 2 | 00:04:00 | ||
Module 22- Irresistible Offer in Practice | 00:11:00 | ||
Module 23- Formula of Irresistible Offer | 00:07:00 | ||
Module 24- Touchstone of Irresistible Offer | 00:04:00 | ||
Module 25- Make Your Offer Believable | 00:03:00 | ||
Module 26- Create Your Irresistible Offer | 00:04:00 | ||
Unit 4: Experimental Stage | |||
Module 1: Hypotheses | 00:11:00 | ||
Module 2: Experiment Cards | 00:04:00 | ||
Module 3: Introduction to MVP | 00:10:00 | ||
Module 4: Low Fidelity MVP | 00:15:00 | ||
Module 5: High Fidelity MVP | 00:07:00 | ||
Module 6: Combined MVP System | 00:06:00 | ||
Module 7: Landing Page as Your MVP | 00:04:00 | ||
Module 8: Key Elements of Landing Page | 00:04:00 | ||
Module 9: Tips for Effective Landing Page | 00:07:00 | ||
Module 10: Build Your Landing Page | 00:08:00 | ||
Module 11: Introduction to Lead Magnet | 00:04:00 | ||
Module 12: Lead Magnets- Newsletters | 00:04:00 | ||
Module 13- Lead Magnets- Free Trials | 00:03:00 | ||
Module 14- Lead Magnets- Checklists | 00:03:00 | ||
Module 15- Lead Magnets- Ebooks | 00:05:00 | ||
Module 16- Lead Magnets- Email Course | 00:04:00 | ||
Module 17- Lead Magnets- Video Course | 00:03:00 | ||
Module 18- Lead Magnets- Online Tools | 00:04:00 | ||
Module 19- Lead Magnets- Quizzes | 00:04:00 | ||
Module 20- Lead Magnets- Which & When | 00:03:00 | ||
Module 21- Create Your Lead Magnet | 00:02:00 | ||
Module 22- Lead Funnel- Why Do You Need It | 00:05:00 | ||
Module 23- Sales Funnels in Startups | 00:08:00 | ||
Module 24- B2B Lead Funnel Example | 00:08:00 | ||
Module 25- B2C Lead (Sales) Funnel | 00:10:00 | ||
Module 26- How to Plan Your Lead Funnel | 00:09:00 | ||
Module 27- Plan Your Lead Funnel | 00:01:00 | ||
Module 28- Build Your Lead Funnel | 00:07:00 | ||
Module 29- Key Metrics: Requirements | 00:06:00 | ||
Module 30- Pirate Metrics | 00:06:00 | ||
Module 31- Get Ready to Track Actionable Metrics | 00:04:00 | ||
Module 32- Introduction to Fast Traffic | 00:03:00 | ||
Module 33- Fast Traffic- Google Ads | 00:07:00 | ||
Module 34- Fast Traffic- Facebook | 00:06:00 | ||
Module 35- Test Your Funnel with A Real Traffic | 00:04:00 | ||
Module 36- Bring Your Experiment Cards Back | 00:04:00 | ||
Module 37: What Should You Measure | 00:08:00 | ||
Module 38: Analyse Your Traffic | 00:11:00 | ||
Module 39: Analyze Conversion | 00:06:00 | ||
Module 40: Analyse Quality of Your Leads | 00:03:00 | ||
Module 41: Analyse Revenue | 00:07:00 | ||
Unit 5- Funding Stage | |||
Module 1: Optimise Your Funnel | 00:07:00 | ||
Module 2: Lead Funnel Optimisation | 00:03:00 | ||
Module 3: Rules of Optimisation | 00:11:00 | ||
Module 4: Bottleneck in Your Funnel | 00:04:00 | ||
Module 5: Example of Viral Loop | 00:06:00 | ||
Module 6: How to Create a Viral Loop | 00:03:00 | ||
Module 7: Tips for Organic Viral Loop | 00:06:00 | ||
Module 8: Tips for On-Purpose Viral Loop | 00:03:00 | ||
Module 9: What Results Could You Get | 00:02:00 | ||
Module 10: Build Your Viral Loop | 00:07:00 | ||
Module 11: Traffic Sources- Key Principles | 00:06:00 | ||
Module 12: Traffic Blogs & Influencers | 00:07:00 | ||
Module 13: Traffic: Publicity | 00:03:00 | ||
Module 14: Traffic: PR Stunts | 00:05:00 | ||
Module 15: Traffic: Content Marketing | 00:07:00 | ||
Module 16: Email & Engineering As Marketing | 00:04:00 | ||
Module 17: Traffic- Direct Sales | 00:03:00 | ||
Module 18: Traffic- Affiliate Programmes | 00:03:00 | ||
Module 19: Traffic- New Platforms | 00:04:00 | ||
Module 20: Trade Shows and Offline Events | 00:04:00 | ||
Module 21: Traffic Community Building | 00:03:00 | ||
Module 22: Find Additional Traffic Sources | 00:01:00 | ||
Module 23: Introduction to Sales Effort | 00:03:00 | ||
Module 24: Structure of Sales Pipeline | 00:06:00 | ||
Module 25: Healthy Sales Pipeline | 00:02:00 | ||
Module 26: Review Targets & Leads | 00:04:00 | ||
Module 27: Sales Weapons- Part 1 | 00:06:00 | ||
Module 28: Sales Weapons- Part 2 | 00:04:00 | ||
Module 29: Sales Weapons- Part 3 | 00:10:00 | ||
Module 30: Choose & Prepare Your Sales Weapons | 00:06:00 | ||
Module 31: Create Sales Presentation | 00:04:00 | ||
Module 32: Sales Plan | 00:08:00 | ||
Module 33: Prepare Sales Plan & Secure Time for Sales | 00:02:00 | ||
Module 34: Profit Hacking Formula | 00:05:00 | ||
Module 35: Profit Hacking: PIE | 00:04:00 | ||
Module 36: Improve Your Sales Economy | 00:06:00 | ||
Module 37: Improve Conversion & Traffic | 00:02:00 | ||
Module 38: Marketing Plan on One Page | 00:04:00 | ||
Module 39: Marketing Plan on One Page- When to Use It | 00:04:00 | ||
Module 40: Example of Marketing Plan | 00:06:00 | ||
Module 41: Marketing Plan on One Page- How to Make it More Actionable | 00:03:00 | ||
Module 42: Prepare Your Marketing Plan on One Page | 00:03:00 | ||
Module 43: Marketing Plan- Execute & Learn | 00:05:00 | ||
Module 44: Calculate Your Costs | 00:08:00 | ||
Module 45: “Play” Financial Estimations | 00:01:00 | ||
Module 46: Stay Lean on Expenses | 00:10:00 | ||
Module 47: Need for Investment | 00:04:00 | ||
Module 48: Investor Pitch Deck Part 1 | 00:12:00 | ||
Module 49: Investor Pitch Deck Part 2 | 00:11:00 | ||
Assignment | |||
Assignment – Startup Fast Track | 00:00:00 |
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