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The first step to growing your TikTok account is to increase the number of subscribers. These are the people that have chosen to follow your account and thus your videos are most likely to show up on their TikTok feed.
There is no shortage of ways to increase your TikTok subscribers but not all of them are affordable. The point of this article, however, is to show you low-cost solutions to increasing your follower account.
Some tips don’t cost any money, like suggestions on creating interesting content, while others, such as the ability to buy cheap TikTok followers include a small initial payout. Ultimately, you should choose what works for your talents and your budget.
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Ways to Increase Your TikTok Subscribers
No matter what your budget is, there are plenty of ways to increase the follower count on your TikTok account. In fact, you should always start with free or inexpensive strategies before you start to shell out big bucks.
What you can accomplish with your TikTok account is largely due to your time commitments. But, the more work you can put in upfront, the more it will pay off in the long run.
Cross-Promote From Different Social Media Platforms
Once you have your TikTok account up and running, you may be dismayed that your follower account is so low. However, before you get too disappointed, check the status of your other social media platforms.
TikTok is relatively new and only started to gain popularity in 2018. In contrast, Facebook has been around and popular since 2005.
If you have a TikTok account, chances are you have another social media account that has quite a few followers. Be sure to capitalize on this in your social media strategy.
♦ Everyone Does it
All influencers and public figures use cross-promotion and so should you. Don’t be afraid to post a link to your newest TikTok videos to your Facebook account, along with the suggestion to follow you on the other site.
If you’re worried about people being inundated with too much content from you, just remember that while there is overlap on all social media platforms, they all have their niche design.
Instead of being annoyed with your TikTok posts, your followers will be excited to see more interesting video content from you on a platform they already use.
Create Interesting Content
There’s an old adage that “if you build it, they will come.” While this is partially true in the case of a TikTok account, more steps are needed.
You might get an initial surge of TikTok subscribers from other social media accounts but once you have exhausted this base, it’s time to produce content that people want to watch.
Remember that there are approximately 2 billion TikTok users around the world which means there is no shortage of options. If your account isn’t interesting, users will simply scroll on.
Create Shareable Content
Not only do you want to create engaging content to retain your current subscribers but you also want to create content that people will share with others.
When a follower shares a video to their feed, it means that their followers will see the video. This means your audience can quickly double.
The more people that share the post means more people who will potentially watch it, think it is interesting, want more of your content, and then will subscribe to your TikTok account.
Use Hashtags on TikTok
Hashtags are now a staple across all platforms. They allow you to tag your posts or videos so users can more easily find the content they are looking for. With TikTok videos, a good hashtag means your videos will be available to even more accounts.
♦ Hashtags for Current Subscribers
Hashtags work in a number of ways. First, they easily tell your subscribers what your videos will be about, which helps them decide if they want to watch them or not. A little hashtag can go a long way in this case.
♦ Hashtags for Searching
Furthermore, relevant hashtags are important if people type in a search for a particular type of video. If you have a matching hashtag on your video, this can show up in a random search.
Any time you create a TikTok video around a current trend, be sure to use the relevant hashtag as this will increase the odds of it being found.
♦ Hashtags for TikTok’s Algorithm
Finally, hashtags are an easy way for the TikTok algorithm to kick in. TikTok wants people to stay on their app as long as possible so they show videos that people are most likely to watch.
If someone is already watching a current trend in videos and you have the same hashtag on your video, TikTok will naturally show that video to people, even if they haven’t subscribed to your channel.
Work With Other TikTok Users
You are not alone in wanting to increase your TikTok engagement, so why work alone? It can be much easier to grow your TikTok presence by teaming up with other users.
If you’re apprehensive about reaching out to other creators, start by asking your friends to collaborate with you. Even if they don’t have a large following, working with them can help you ease into the experience and make you feel more comfortable about collaborating.
Once you have made a few videos, you can reach out to other TikTok users who have a similar target audience. Creative videos will draw your viewers in and in no time, you should see TikTok growth.
If the rate of growth is really strong, keep the collaboration going and produce a series of videos with your new partner. TikTok creators are often seen as adversaries but in reality, they should be seen as collaborators.
♦ Connect with TikTok Influencers
It can be hard to connect with top TikTok influencers as they usually get a large crop of requests. Instead of asking major influencers, start with smaller influencers who are still hoping to grow their own brand.
Be prepared for rejection. This is a numbers game so keep asking and make sure the content you have already created is good.
If your current followers aren’t interested in your videos, influencers aren’t going to want to take a chance on working with you.
Use the Analytics Tools
When first starting out on TikTok, you will want to try out a bunch of different ideas. Replicate challenges, create how to videos, and post testimonials. Not only will this help you become familiar with the tools available to you but it will help you see what is working.
Not all TikTok content is popular, so be aware that some of your videos will do better than others. Use the TikTok analytics tools to help you see what your subscribers are interested in.
TikTok videos all come with an engagement rate that lets you see how many people watched the video. It will also show if people clicked on an external link or not. The number of TikTok views is a simple but important metric to always be aware of.
Buy TikTok Followers
While it is completely legal to purchase TikTok followers, they need to be from real people. TikTok, like other platforms, is cracking down on fake accounts and bots.
If TikTok suspects you are engaging with fake accounts, your own account can be suspended or even removed. This is not something you want to happen when you are trying to grow your channel.
Always use a reputable source if you want to buy TikTok followers. SocialsGrow is a great option because it only uses real people.
♦ Create a Marketing Strategy
Business accounts that use TikTok should have a marketing strategy in place that includes a budget for more TikTok views. This should not be a large amount, especially if you are just starting out.
The best strategy for your business account is to stick to a site that has a myriad of pricing options so it will always fit your budget. Whether you want to purchase ten or hundreds of new TikTok followers, you can find an option that fits your budget with SocialsGrow.
Pay for Promotion on Your TikTok Business Account
Another option to increase your TikTok subscribers which costs some money is to pay for advertising directly through TikTok promotion. This is an easy method as all your ad and payment details are organized through the TikTok app.
Simply select a TikTok video that you want to promote. This should be a video that already has some traction with your current subscribers so that you know it has a decent chance of attracting more people.
Then, select the duration of the ad and how many potential people you want to reach. This will give you a total price for the ad through TikTok marketing.
The only caveat with this option is that you are not guaranteed new subscribers. Instead, the hope is that the people who see your TikTok video will be interested enough to then subscribe to you. It’s a two-step process so ensure your expectations are in line.
Conclusion
You can grow your TikTok account and it shouldn’t take very much money to do so. Start with a solid TikTok profile and content that is engaging.
Be sure to cross-promote against all your socials so your current audience knows you have a new TikTok account. Then, create videos that are engaging and relevant and if possible, work with other people on TikTok.
Spending some money to grow your TikTok account is often inevitable but make sure you aren’t spending a fortune and that your money is working for you. The more you monitor your TikTok account to see what is working and what isn’t, the better you can create a channel that people want to watch.
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