Key Highlights of the Course
Video feed will NOT be shared
- Introduction to Digital Marketing
- Become familiar with core marketing concepts
- Understand the components of an effective marketing strategy
- How to reach the Target Market
- Discover the benefits and scope of digital marketing
- Tracking and Measuring Marketing Efforts
- 101 to creating a Digital Strategy
- Understanding KPI’s
- Paid vs Free Digital Marketing Options
- Market Research
- Spy Tools
- Search Engine Marketing 101
- Create a Digital Marketing Plan
- Understanding Metrics
- Content Strategy
- Campaign Planning
- Influencer Marketing
- Affiliate Marketing
- SEO Optimization
- Copywriting & Design
- Social Media Management and Monitoring
- Facebook & Instagram Ads
- Youtube & Google Ads
- TikTok & Snapchat Ads
- Dissecting Customer Behaviors
- Sales Funnels
- SMS / Email Marketing
- Brand Management
- Online Reputation Marketing & Management
- Media Planning
- Retargeting Ads
- Conversion Rate Optimization
- Optimising your Ads
- Social Analytics
- Google Analytics
- Multivariable Testing
- Final Project
- Interview Skills
- Art of Pitching
- Career Guidance (Agency Walkthrough)
- Resume Building
- Presentation Skills
Aug 20, 2021
How It Works
Get Certified by One Education
Meet Your Instructors
Fashion Ecommerce Consultant, Author
Luna has worked on a range of large-scale digital campaigns for a long list of Fortune 500 clients. When she’s not in New York, Luna flies from city to city helping put fashion brands on the map while looking for wild platform shoes to add to her collection.
Businesses are now using digital channels, such as social media, search engines, email, and websites to connect to existing and potential clients. This is why Digital Marketing should be learned.
This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. A good understanding of the English language, numeracy, and ICT are required to attend this course.
The digital marketing sector is anticipated to develop significantly according to research. A career in digital marketing ensures that compensation and placement possibilities are very well paid across the world. A digital marketing career would thus be very attractive.
This Online digital marketing course offers a complete curriculum through video classes, live sessions, and 1-on-1 mentoring that will help you become an expert digital marketer with an extensive understanding of all the aspects and fields of online marketing.
Ans: yes, you will get lifetime access to the video recorded lectures and live sessions.
Ans: At One Education, we specialize in providing premium career boosting online courses that are designed to cater to the individual needs of college students, fresh graduates and working professionals looking to upskill or transition to their careers. Our courses are accredited and recognized by the top awarding bodies of the UK and over the years, we have helped thousands of people upskill themselves and achieve their career goals.