| Unit 01: Introduction | |||
| Introduction | 00:02:00 | ||
| Unit 02: SEO – The Fundamental Principles | |||
| Overview | 00:01:00 | ||
| What Is SEO and Why Is It Important | 00:01:00 | ||
| Debunking SEO Myths | 00:03:00 | ||
| The 2 Elements to Every SEO Campaign | 00:01:00 | ||
| Unit 03: Keyword Research | |||
| What Is A Keyword And Understanding The Intent Behind it | 00:02:00 | ||
| Short Tail Vs Long Tail Keywords | 00:02:00 | ||
| SEMRush – A Free Alternative You Can Use for Keyword Research | 00:05:00 | ||
| SEMRush – How to Find Out What Keywords You Rank for | 00:08:00 | ||
| SEMRush – How to Determine Keyword Difficulty | 00:06:00 | ||
| SEMRush – How to Find Additional Keywords | 00:11:00 | ||
| SEMRush – How to Find All the Keywords Your Competitors Appears for | 00:09:00 | ||
| Google Auto-suggest | 00:03:00 | ||
| Keeping Your Spreadsheet Organised | 00:03:00 | ||
| How to Use Google Trends to Gauge the Popularity of Your Keywords | 00:03:00 | ||
| Unit 04: Creating Content for Your Website | |||
| Overview | 00:01:00 | ||
| The Importance of Content in SEO | 00:01:00 | ||
| Content Generation Ideas – Review The Competition | 00:02:00 | ||
| Content Generation Ideas – SEMRush | 00:03:00 | ||
| Subscribes to Industry Related Blogs | 00:02:00 | ||
| What to Avoid When Creating Content | 00:02:00 | ||
| The Importance of Fresh Content in SEO | 00:02:00 | ||
| How long should your content be | 00:03:00 | ||
| Unit 05: Onpage SEO | |||
| Overview | 00:01:00 | ||
| What Is Onpage SEO | 00:02:00 | ||
| The 3 Kings | 00:01:00 | ||
| Optimising The URL | 00:03:00 | ||
| Optimising Your SEO Title Tag | 00:06:00 | ||
| Optimising The Page Title | 00:05:00 | ||
| What Is Image Alt Text | 00:02:00 | ||
| What Is an Internal Link | 00:07:00 | ||
| How Long Should Your Content Be | 00:03:00 | ||
| Unit 06: Link Building | |||
| Overview | 00:01:00 | ||
| What Is a Backlink | 00:03:00 | ||
| What Is Anchor Text | 00:03:00 | ||
| What anchor types does your website need | 00:01:00 | ||
| What Pages Should You Build Backlinks to? | 00:01:00 | ||
| Do Follow Vs No Follow | 00:05:00 | ||
| How to Find Out What Backlinks You Website Has | 00:04:00 | ||
| How to Determine What Makes a Good Backlink | 00:07:00 | ||
| Theoretical Framework on Backlink | 00:02:00 | ||
| Guest Posting | 00:12:00 | ||
| Steal Your Competitors Backlinks | 00:06:00 | ||
| Forum Link Building | 00:05:00 | ||
| Resource Pages | 00:05:00 | ||
| Broken Link Building | 00:05:00 | ||
| Skyscraper | 00:13:00 | ||
| Reverse Image Search | 00:04:00 | ||
| Relevant Blog Commenting | 00:04:00 | ||
| Social Profile Link Building | 00:02:00 | ||
| Unit 07: Technical SEO | |||
| Overview | 00:01:00 | ||
| HTTP vs HTTPS | 00:03:00 | ||
| How to Set Up and Verify Google Search Console | 00:02:00 | ||
| How to Set Up Google Analytics | 00:05:00 | ||
| What Is an XML Sitemap and How to Create One | 00:05:00 | ||
| What Is Duplicate Content | 00:04:00 | ||
| What Is A 404 Page and How to Find Them | 00:03:00 | ||
| What Is A 301 Redirect | 00:07:00 | ||
| Keyword Cannibalization | 00:07:00 | ||
| What Is Schema | 00:06:00 | ||
| Unit 08: Speeding Up Your Wordpress Website | |||
| Overview | 00:01:00 | ||
| The Correlation Between Site Speed and Rankings | 00:01:00 | ||
| How to Test Your Websites Page Speed | 00:03:00 | ||
| Web Hosting and Servers | 00:04:00 | ||
| How to Speed Up Your WordPress Website – Part 1 | 00:04:00 | ||
| How to Speed Up Your WordPress Website – Part 2 | 00:05:00 | ||
| How to Speed Up Your WordPress Website – Part 3 | 00:05:00 | ||
| How to Speed Up Your WordPress Website – Part 4 | 00:04:00 | ||
| Website Speed Optimisation for Cloudways Users | 00:01:00 | ||
| Unit 09: User Experience | |||
| Overview | 00:01:00 | ||
| What Is User Experience (UX) and How Can We Improve It | 00:05:00 | ||
| Organic CTR | 00:04:00 | ||
| Dwell Time | 00:02:00 | ||
| Bounce Rate | 00:03:00 | ||
| Unit 10: Negative SEO | |||
| Overview | 00:01:00 | ||
| What Is Negative SEO and How to Spot It | 00:03:00 | ||
| The Most Common Negative SEO Attack | 00:11:00 | ||
| How to Deal with a Negative SEO Attack | 00:08:00 | ||
| Unit 11: Google Algorithms You Should Know About | |||
| Overview | 00:01:00 | ||
| Google Panda | 00:03:00 | ||
| Google Penguin | 00:03:00 | ||
| Google Hummingbird | 00:05:00 | ||
| Unit 12: Measuring Your Progress | |||
| Overview | 00:01:00 | ||
| How to Keep Track of All Your Backlinks | 00:06:00 | ||
| How to Track Your Rankings | 00:08:00 | ||
| How Long Does It Take to See Results | 00:02:00 | ||
| The 3 Biggest Culprits That Prevent Your from Ranking | 00:02:00 | ||
| Unit 13: Summary | |||
| Knowledge Is Power | 00:03:00 | ||
| Where to Come If You Need Support | 00:02:00 | ||
| Unit 14: Conclusion | |||
| Conclusion | 00:01:00 | ||
| Assignment | |||
| Assignment – Diploma in SEO Training and WordPress SEO | 2 weeks, 4 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
