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Master Facebook marketing strategies with our “Facebook Marketing - Build Facebook Messenger Chatbots” course and learn how to create powerful Messenger chatbots that drive customer engagement. This course teaches chatbot automation, conversational marketing, and lead generation techniques to help businesses improve communication, increase conversions, and build effective marketing automation systems.
Explore practical Facebook Messenger marketing methods, including creating chatbots with MobileMonkey, designing persuasive bot experiences, building lead magnets, and launching Facebook ads campaigns. Learn how to optimize social media marketing strategies through Messenger chatbots, audience targeting, drip campaigns, and automated sales funnels that support business growth and customer relationships.
This comprehensive course covers advanced chatbot automation, MobileMonkey integrations, audience insights, compliance, and sales funnel automation. Discover how to use Facebook Messenger chatbots for better customer engagement, smarter marketing automation, and scalable lead generation. Whether you are a marketer or business owner, this course helps you master Facebook marketing and conversational marketing strategies.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Facebook Marketing - Build Facebook Messenger Chatbots course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Facebook Marketing - Build Facebook Messenger Chatbots course helps learners understand how to use Messenger chatbot technology to automate customer communication and improve marketing performance. It covers chatbot creation, automated messaging workflows, lead generation, customer engagement, and conversion strategies.
This course strengthens digital marketing, automation, and customer relationship skills, enabling learners to build efficient communication systems and improve customer interactions. It also supports career and business growth by providing practical techniques to generate leads, nurture prospects, and increase sales through Facebook Messenger marketing automation.
The Facebook Marketing - Build Facebook Messenger Chatbots course has a total study time of 13 hours, 15 minutes. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while developing practical skills in Facebook marketing, Messenger chatbot creation, automation strategies, customer engagement, and lead generation techniques.
The Facebook Marketing - Build Facebook Messenger Chatbots course requirements are simple and beginner friendly. Learners should have basic computer skills, an interest in social media marketing and automation, and a willingness to learn chatbot creation. Access to a Facebook account, internet connection, and an internet-enabled device are recommended for practical learning.
This course teaches how to create and use Facebook Messenger chatbots to automate customer communication, generate leads, improve engagement, and support digital marketing campaigns.
No. It is suitable for beginners, though basic knowledge of Facebook marketing is helpful.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical chatbot-building exercises, automation tasks, and marketing campaign activities may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in digital marketing, chatbot development, marketing automation, social media management, lead generation, CRM, and customer engagement.
| Module 01: Introduction to Facebook Messenger Marketing | |||
| Course Slides | 01:40:00 | ||
| MobileMonkey Support | 00:05:00 | ||
| Welcome to Facebook Messenger Chatbot Masterclass | 00:08:00 | ||
| What is messenger marketing? | 00:10:00 | ||
| Advantages of using Facebook messenger marketing | 00:15:00 | ||
| How is chatbot marketing different than other marketing channels? | 00:07:00 | ||
| Who can use messenger bots to their advantage? | 00:05:00 | ||
| Module 02: Example Use Cases For Facebook Messenger Chatbots | |||
| Ecommerce chatbot strategies | 00:10:00 | ||
| Webinar/event registrations using chatbots | 00:04:00 | ||
| Lea-gen chatbot strategies | 00:09:00 | ||
| Using chatbots to promote educational resources | 00:10:00 | ||
| Using chatbots to stay in touch with your customers | 00:08:00 | ||
| Calculating LTV and CAC to formulate incentive plans | 00:11:00 | ||
| Ideas for incentive structures to promote through Facebook chatbots | 00:09:00 | ||
| Module 03: Psychological Principles of Persuasion in Effective Bot Design | |||
| Commitment and Consistency in chatbot design | 00:15:00 | ||
| Increasing customer value with reciprocity | 00:14:00 | ||
| Using social proof to build trust and identity | 00:12:00 | ||
| Likability – your secret weapon to successful bot marketing | 00:11:00 | ||
| Using scarcity to drive your customers to convert faster | 00:09:00 | ||
| Understanding the Fogg Behavior Model and how to use it to your advantage | 00:16:00 | ||
| Module 04: Building Killer Chatbots With MobileMonkey | |||
| What is MobileMonkey? | 00:05:00 | ||
| Creating a MobileMonkey account and connecting your Facebook page | 00:06:00 | ||
| Viewing active bots and adding users | 00:03:00 | ||
| Create your first chatbot! | 00:03:00 | ||
| Module 05: Learning All About The MobileMonkey Chatbot Builder | |||
| Widgets, Page Flow and Organisation | 00:08:00 | ||
| Understanding Q&A and what they’re used for | 00:02:00 | ||
| Adding Q&A items in MobileMonkey | 00:06:00 | ||
| Understanding unanswered questions | 00:04:00 | ||
| Configuring and editing bot builder settings | 00:04:00 | ||
| All about the text widget | 00:07:00 | ||
| All about the image widget | 00:01:00 | ||
| All about the form widget | 00:10:00 | ||
| All about the quick question widget | 00:07:00 | ||
| All about the gif widget | 00:03:00 | ||
| All about the attachment widget | 00:02:00 | ||
| All about the attribute widget | 00:02:00 | ||
| All about the connection widget | 00:03:00 | ||
| All about the email widget | 00:03:00 | ||
| All about the gallery widget | 00:06:00 | ||
| All about the list widget | 00:03:00 | ||
| All about the navigate widget | 00:03:00 | ||
| All about the typing widget | 00:03:00 | ||
| All about the video widget | 00:03:00 | ||
| Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master | |||
| What’s a chat blast anyway? | 00:03:00 | ||
| A few useful chat blaster use cases | 00:06:00 | ||
| Chat blasting vs. drip campaigns | 00:06:00 | ||
| Planning four chat blast ideas (Part 1) | 00:10:00 | ||
| Planning four chat blast ideas (Part 2) | 00:12:00 | ||
| Organising our chat blast pages in the Mobile Monkey page builder | 00:05:00 | ||
| Building our coupon chat blast | 00:11:00 | ||
| Testing our chat blast before blasting | 00:05:00 | ||
| Launching our first chat blast: Naming, audience, page and purpose | 00:09:00 | ||
| Building a chat blast to drive phone calls | 00:14:00 | ||
| Building our new product line chat blast | 00:16:00 | ||
| Building our competitive advantage/awareness chat blast | 00:19:00 | ||
| Analysing chat blast results | 00:02:00 | ||
| Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List | |||
| Why are lead magnets important? | 00:05:00 | ||
| Installing your chat widget on a WordPress site | 00:06:00 | ||
| Installing your chat widget on a Shopify site | 00:01:00 | ||
| Installing your chat widget through Google Tag Manager | 00:05:00 | ||
| Link to the messenger and adding it to emails and blogs | 00:10:00 | ||
| Adding the checkbox plugin to your web forms | 00:03:00 | ||
| How to use Facebook Comment Guards | 00:17:00 | ||
| Creating Facebook messenger landing pages | 00:13:00 | ||
| Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! | |||
| What are Facebook Messenger Ads? | 00:06:00 | ||
| Messenger ads best practices and sample strategies | 00:12:00 | ||
| Creating a new messenger ad campaign on Facebook | 00:09:00 | ||
| Designing a messenger ad | 00:14:00 | ||
| Completing messenger campaign creation in Facebook ads manager | 00:07:00 | ||
| Drafting our mobile monkey messaging campaign blueprint | 00:07:00 | ||
| Creating and naming all our pages in MobileMonkey | 00:04:00 | ||
| Building our messenger landing page in Mobile Monkey | 00:04:00 | ||
| Finishing all the other Facebook messenger bot pages | 00:14:00 | ||
| Duplicating your ad groups to try different targeting settings | 00:08:00 | ||
| Setting up MobileMonkey Q&A and other loose ends | 00:07:00 | ||
| Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage | |||
| What are audiences in MobileMonkey | 00:08:00 | ||
| Creating an all contacts and gender-based audience | 00:04:00 | ||
| Timezone and last active based audiences in mobile monkey | 00:07:00 | ||
| Creating an audience based on a custom variable | 00:07:00 | ||
| Module 10: Building Our First MobileMonkey Drip Campaign! | |||
| What are the drip campaigns and drip campaign best practices? | 00:07:00 | ||
| Practical and useful drip campaign ideas | 00:07:00 | ||
| Building and reviewing our drip pages in MobileMonkey | 00:08:00 | ||
| Creating and launching our first MobileMonkey drip campaign | 00:09:00 | ||
| Module 11: Using the RSS Blaster in MobileMonkey | |||
| RSS feed step by step and best practices | 00:10:00 | ||
| Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections | |||
| SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 | 00:03:00 | ||
| Creating a connection to Google Sheets | 00:14:00 | ||
| Creating a connection to GoToWebinar | 00:10:00 | ||
| Send new leads to your CRM (Hubspot) | 00:08:00 | ||
| Send an SMS to your sales team when a contact requests a callback | 00:10:00 | ||
| Module 13: Understanding Your MobileMonkey Audience Insights | |||
| Contacts – searching, exporting and deleting | 00:03:00 | ||
| Audiences in MobileMonkey | 00:02:00 | ||
| Forms – what they are and how to use them | 00:02:00 | ||
| Bot analytics – how to find useful information using Mobile Monkey analytics | 00:03:00 | ||
| Module 14: Staying on Facebook's Good Side: Chatbot Compliance | |||
| What you need to know about staying compliant with Facebook | 00:04:00 | ||
| Getting approved for subscription messaging | 00:09:00 | ||
| Module 15: Conclusion ... Goodbye for now but stay in touch! | |||
| Thank you, getting help, final thoughts | 00:05:00 | ||
| Assignment | |||
| Assignment – Facebook Marketing – Build Facebook Messenger Chatbots | 00:00:00 | ||
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