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Facebook Marketing - Build Facebook Messenger Chatbots
Facebook Marketing - Build Facebook Messenger Chatbots
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13 hours, 15 minutes
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Learning Outcome
- Familiarise yourself with Facebook messenger marketing
- Learn persuasive psychology to develop effective chatbots
- Explore lead magnets to help you grow your contact list
- Recognise and use MobileMonkey's audiences
- Learn how to utilise MobileMonkey's RSS blaster
Description
The Facebook Marketing – Build Facebook Messenger Chatbots is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this Facebook Marketing – Build Facebook Messenger Chatbots is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Facebook Marketing – Build Facebook Messenger Chatbots, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this Facebook Marketing – Build Facebook Messenger Chatbots from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Facebook Marketing – Build Facebook Messenger Chatbots is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Module 01: Introduction to Facebook Messenger Marketing | |||
| Course Slides | 01:40:00 | ||
| MobileMonkey Support | 00:05:00 | ||
| Welcome to Facebook Messenger Chatbot Masterclass | 00:08:00 | ||
| What is messenger marketing? | 00:10:00 | ||
| Advantages of using Facebook messenger marketing | 00:15:00 | ||
| How is chatbot marketing different than other marketing channels? | 00:07:00 | ||
| Who can use messenger bots to their advantage? | 00:05:00 | ||
| Module 02: Example Use Cases For Facebook Messenger Chatbots | |||
| Ecommerce chatbot strategies | 00:10:00 | ||
| Webinar/event registrations using chatbots | 00:04:00 | ||
| Lea-gen chatbot strategies | 00:09:00 | ||
| Using chatbots to promote educational resources | 00:10:00 | ||
| Using chatbots to stay in touch with your customers | 00:08:00 | ||
| Calculating LTV and CAC to formulate incentive plans | 00:11:00 | ||
| Ideas for incentive structures to promote through Facebook chatbots | 00:09:00 | ||
| Module 03: Psychological Principles of Persuasion in Effective Bot Design | |||
| Commitment and Consistency in chatbot design | 00:15:00 | ||
| Increasing customer value with reciprocity | 00:14:00 | ||
| Using social proof to build trust and identity | 00:12:00 | ||
| Likability – your secret weapon to successful bot marketing | 00:11:00 | ||
| Using scarcity to drive your customers to convert faster | 00:09:00 | ||
| Understanding the Fogg Behavior Model and how to use it to your advantage | 00:16:00 | ||
| Module 04: Building Killer Chatbots With MobileMonkey | |||
| What is MobileMonkey? | 00:05:00 | ||
| Creating a MobileMonkey account and connecting your Facebook page | 00:06:00 | ||
| Viewing active bots and adding users | 00:03:00 | ||
| Create your first chatbot! | 00:03:00 | ||
| Module 05: Learning All About The MobileMonkey Chatbot Builder | |||
| Widgets, Page Flow and Organisation | 00:08:00 | ||
| Understanding Q&A and what they’re used for | 00:02:00 | ||
| Adding Q&A items in MobileMonkey | 00:06:00 | ||
| Understanding unanswered questions | 00:04:00 | ||
| Configuring and editing bot builder settings | 00:04:00 | ||
| All about the text widget | 00:07:00 | ||
| All about the image widget | 00:01:00 | ||
| All about the form widget | 00:10:00 | ||
| All about the quick question widget | 00:07:00 | ||
| All about the gif widget | 00:03:00 | ||
| All about the attachment widget | 00:02:00 | ||
| All about the attribute widget | 00:02:00 | ||
| All about the connection widget | 00:03:00 | ||
| All about the email widget | 00:03:00 | ||
| All about the gallery widget | 00:06:00 | ||
| All about the list widget | 00:03:00 | ||
| All about the navigate widget | 00:03:00 | ||
| All about the typing widget | 00:03:00 | ||
| All about the video widget | 00:03:00 | ||
| Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master | |||
| What’s a chat blast anyway? | 00:03:00 | ||
| A few useful chat blaster use cases | 00:06:00 | ||
| Chat blasting vs. drip campaigns | 00:06:00 | ||
| Planning four chat blast ideas (Part 1) | 00:10:00 | ||
| Planning four chat blast ideas (Part 2) | 00:12:00 | ||
| Organising our chat blast pages in the Mobile Monkey page builder | 00:05:00 | ||
| Building our coupon chat blast | 00:11:00 | ||
| Testing our chat blast before blasting | 00:05:00 | ||
| Launching our first chat blast: Naming, audience, page and purpose | 00:09:00 | ||
| Building a chat blast to drive phone calls | 00:14:00 | ||
| Building our new product line chat blast | 00:16:00 | ||
| Building our competitive advantage/awareness chat blast | 00:19:00 | ||
| Analysing chat blast results | 00:02:00 | ||
| Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List | |||
| Why are lead magnets important? | 00:05:00 | ||
| Installing your chat widget on a WordPress site | 00:06:00 | ||
| Installing your chat widget on a Shopify site | 00:01:00 | ||
| Installing your chat widget through Google Tag Manager | 00:05:00 | ||
| Link to the messenger and adding it to emails and blogs | 00:10:00 | ||
| Adding the checkbox plugin to your web forms | 00:03:00 | ||
| How to use Facebook Comment Guards | 00:17:00 | ||
| Creating Facebook messenger landing pages | 00:13:00 | ||
| Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! | |||
| What are Facebook Messenger Ads? | 00:06:00 | ||
| Messenger ads best practices and sample strategies | 00:12:00 | ||
| Creating a new messenger ad campaign on Facebook | 00:09:00 | ||
| Designing a messenger ad | 00:14:00 | ||
| Completing messenger campaign creation in Facebook ads manager | 00:07:00 | ||
| Drafting our mobile monkey messaging campaign blueprint | 00:07:00 | ||
| Creating and naming all our pages in MobileMonkey | 00:04:00 | ||
| Building our messenger landing page in Mobile Monkey | 00:04:00 | ||
| Finishing all the other Facebook messenger bot pages | 00:14:00 | ||
| Duplicating your ad groups to try different targeting settings | 00:08:00 | ||
| Setting up MobileMonkey Q&A and other loose ends | 00:07:00 | ||
| Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage | |||
| What are audiences in MobileMonkey | 00:08:00 | ||
| Creating an all contacts and gender-based audience | 00:04:00 | ||
| Timezone and last active based audiences in mobile monkey | 00:07:00 | ||
| Creating an audience based on a custom variable | 00:07:00 | ||
| Module 10: Building Our First MobileMonkey Drip Campaign! | |||
| What are the drip campaigns and drip campaign best practices? | 00:07:00 | ||
| Practical and useful drip campaign ideas | 00:07:00 | ||
| Building and reviewing our drip pages in MobileMonkey | 00:08:00 | ||
| Creating and launching our first MobileMonkey drip campaign | 00:09:00 | ||
| Module 11: Using the RSS Blaster in MobileMonkey | |||
| RSS feed step by step and best practices | 00:10:00 | ||
| Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections | |||
| SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 | 00:03:00 | ||
| Creating a connection to Google Sheets | 00:14:00 | ||
| Creating a connection to GoToWebinar | 00:10:00 | ||
| Send new leads to your CRM (Hubspot) | 00:08:00 | ||
| Send an SMS to your sales team when a contact requests a callback | 00:10:00 | ||
| Module 13: Understanding Your MobileMonkey Audience Insights | |||
| Contacts – searching, exporting and deleting | 00:03:00 | ||
| Audiences in MobileMonkey | 00:02:00 | ||
| Forms – what they are and how to use them | 00:02:00 | ||
| Bot analytics – how to find useful information using Mobile Monkey analytics | 00:03:00 | ||
| Module 14: Staying on Facebook's Good Side: Chatbot Compliance | |||
| What you need to know about staying compliant with Facebook | 00:04:00 | ||
| Getting approved for subscription messaging | 00:09:00 | ||
| Module 15: Conclusion ... Goodbye for now but stay in touch! | |||
| Thank you, getting help, final thoughts | 00:05:00 | ||
| Assignment | |||
| Assignment – Facebook Marketing – Build Facebook Messenger Chatbots | 00:00:00 | ||
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