Module 01: Introduction to Facebook Messenger Marketing | |||
Course Slides | 01:40:00 | ||
MobileMonkey Support | 00:05:00 | ||
Welcome to Facebook Messenger Chatbot Masterclass | 00:08:00 | ||
What is messenger marketing? | 00:10:00 | ||
Advantages of using Facebook messenger marketing | 00:15:00 | ||
How is chatbot marketing different than other marketing channels? | 00:07:00 | ||
Who can use messenger bots to their advantage? | 00:05:00 | ||
Module 02: Example Use Cases For Facebook Messenger Chatbots | |||
Ecommerce chatbot strategies | 00:10:00 | ||
Webinar/event registrations using chatbots | 00:04:00 | ||
Lea-gen chatbot strategies | 00:09:00 | ||
Using chatbots to promote educational resources | 00:10:00 | ||
Using chatbots to stay in touch with your customers | 00:08:00 | ||
Calculating LTV and CAC to formulate incentive plans | 00:11:00 | ||
Ideas for incentive structures to promote through Facebook chatbots | 00:09:00 | ||
Module 03: Psychological Principles of Persuasion in Effective Bot Design | |||
Commitment and Consistency in chatbot design | 00:15:00 | ||
Increasing customer value with reciprocity | 00:14:00 | ||
Using social proof to build trust and identity | 00:12:00 | ||
Likability – your secret weapon to successful bot marketing | 00:11:00 | ||
Using scarcity to drive your customers to convert faster | 00:09:00 | ||
Understanding the Fogg Behavior Model and how to use it to your advantage | 00:16:00 | ||
Module 04: Building Killer Chatbots With MobileMonkey | |||
What is MobileMonkey? | 00:05:00 | ||
Creating a MobileMonkey account and connecting your Facebook page | 00:06:00 | ||
Viewing active bots and adding users | 00:03:00 | ||
Create your first chatbot! | 00:03:00 | ||
Module 05: Learning All About The MobileMonkey Chatbot Builder | |||
Widgets, Page Flow and Organisation | 00:08:00 | ||
Understanding Q&A and what they’re used for | 00:02:00 | ||
Adding Q&A items in MobileMonkey | 00:06:00 | ||
Understanding unanswered questions | 00:04:00 | ||
Configuring and editing bot builder settings | 00:04:00 | ||
All about the text widget | 00:07:00 | ||
All about the image widget | 00:01:00 | ||
All about the form widget | 00:10:00 | ||
All about the quick question widget | 00:07:00 | ||
All about the gif widget | 00:03:00 | ||
All about the attachment widget | 00:02:00 | ||
All about the attribute widget | 00:02:00 | ||
All about the connection widget | 00:03:00 | ||
All about the email widget | 00:03:00 | ||
All about the gallery widget | 00:06:00 | ||
All about the list widget | 00:03:00 | ||
All about the navigate widget | 00:03:00 | ||
All about the typing widget | 00:03:00 | ||
All about the video widget | 00:03:00 | ||
Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master | |||
What’s a chat blast anyway? | 00:03:00 | ||
A few useful chat blaster use cases | 00:06:00 | ||
Chat blasting vs. drip campaigns | 00:06:00 | ||
Planning four chat blast ideas (Part 1) | 00:10:00 | ||
Planning four chat blast ideas (Part 2) | 00:12:00 | ||
Organising our chat blast pages in the Mobile Monkey page builder | 00:05:00 | ||
Building our coupon chat blast | 00:11:00 | ||
Testing our chat blast before blasting | 00:05:00 | ||
Launching our first chat blast: Naming, audience, page and purpose | 00:09:00 | ||
Building a chat blast to drive phone calls | 00:14:00 | ||
Building our new product line chat blast | 00:16:00 | ||
Building our competitive advantage/awareness chat blast | 00:19:00 | ||
Analysing chat blast results | 00:02:00 | ||
Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List | |||
Why are lead magnets important? | 00:05:00 | ||
Installing your chat widget on a WordPress site | 00:06:00 | ||
Installing your chat widget on a Shopify site | 00:01:00 | ||
Installing your chat widget through Google Tag Manager | 00:05:00 | ||
Link to the messenger and adding it to emails and blogs | 00:10:00 | ||
Adding the checkbox plugin to your web forms | 00:03:00 | ||
How to use Facebook Comment Guards | 00:17:00 | ||
Creating Facebook messenger landing pages | 00:13:00 | ||
Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! | |||
What are Facebook Messenger Ads? | 00:06:00 | ||
Messenger ads best practices and sample strategies | 00:12:00 | ||
Creating a new messenger ad campaign on Facebook | 00:09:00 | ||
Designing a messenger ad | 00:14:00 | ||
Completing messenger campaign creation in Facebook ads manager | 00:07:00 | ||
Drafting our mobile monkey messaging campaign blueprint | 00:07:00 | ||
Creating and naming all our pages in MobileMonkey | 00:04:00 | ||
Building our messenger landing page in Mobile Monkey | 00:04:00 | ||
Finishing all the other Facebook messenger bot pages | 00:14:00 | ||
Duplicating your ad groups to try different targeting settings | 00:08:00 | ||
Setting up MobileMonkey Q&A and other loose ends | 00:07:00 | ||
Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage | |||
What are audiences in MobileMonkey | 00:08:00 | ||
Creating an all contacts and gender-based audience | 00:04:00 | ||
Timezone and last active based audiences in mobile monkey | 00:07:00 | ||
Creating an audience based on a custom variable | 00:07:00 | ||
Module 10: Building Our First MobileMonkey Drip Campaign! | |||
What are the drip campaigns and drip campaign best practices? | 00:07:00 | ||
Practical and useful drip campaign ideas | 00:07:00 | ||
Building and reviewing our drip pages in MobileMonkey | 00:08:00 | ||
Creating and launching our first MobileMonkey drip campaign | 00:09:00 | ||
Module 11: Using the RSS Blaster in MobileMonkey | |||
RSS feed step by step and best practices | 00:10:00 | ||
Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections | |||
SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 | 00:03:00 | ||
Creating a connection to Google Sheets | 00:14:00 | ||
Creating a connection to GoToWebinar | 00:10:00 | ||
Send new leads to your CRM (Hubspot) | 00:08:00 | ||
Send an SMS to your sales team when a contact requests a callback | 00:10:00 | ||
Module 13: Understanding Your MobileMonkey Audience Insights | |||
Contacts – searching, exporting and deleting | 00:03:00 | ||
Audiences in MobileMonkey | 00:02:00 | ||
Forms – what they are and how to use them | 00:02:00 | ||
Bot analytics – how to find useful information using Mobile Monkey analytics | 00:03:00 | ||
Module 14: Staying on Facebook's Good Side: Chatbot Compliance | |||
What you need to know about staying compliant with Facebook | 00:04:00 | ||
Getting approved for subscription messaging | 00:09:00 | ||
Module 15: Conclusion ... Goodbye for now but stay in touch! | |||
Thank you, getting help, final thoughts | 00:05:00 | ||
Assignment | |||
Assignment – Facebook Marketing – Build Facebook Messenger Chatbots | 00:00:00 |
Membership renews after 12 months. You can cancel anytime from your account.