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1 Year Access 
Intermediate 
7 Students 
11 hours, 6 minutes Get access to 5000+ courses including this for only £49. Learn More.
Master the essentials of Landing Page Design and Conversion Rate Optimisation (CRO) to create high-performing web pages that attract visitors and encourage action. Explore Web Design, UX Design, User Experience principles, persuasive layouts, and effective Call to Action strategies to improve engagement and conversions.
Learn proven Conversion Optimisation techniques through practical examples, case studies, and best practices. Discover how persuasive design supports Lead Generation and strengthens digital marketing campaigns. You will also learn how to design and build landing pages step by step using Unbounce, applying professional CRO principles.
Develop practical skills through real-life landing page audits and optimisation examples designed to strengthen your Digital Marketing performance. This course covers landing page fundamentals, persuasion principles, optimisation strategies, and actionable design techniques, helping you create user-focused experiences that support stronger engagement, lead generation, and conversion rates.
After completing the Landing Page Design and Conversion Rate Optimisation course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Effective landing pages are essential for turning website visitors into leads and customers. This course helps learners understand landing page design, UX principles, calls to action, user experience, and conversion-focused layouts while developing strategies that encourage meaningful visitor engagement.
Studying conversion rate optimisation can strengthen both web design and digital marketing skills. Learners can identify opportunities to improve page performance, create persuasive user journeys, and apply CRO techniques that support lead generation, stronger engagement, and better results from online marketing campaigns.
The Landing Page Design and Conversion Rate Optimisation course has a total study time of 11 hours, 6 minutes. Learners can work through the programme at a flexible pace, developing practical skills in landing page design, conversion rate optimisation, CRO, UX design, user experience, conversion optimisation, call-to-action design, lead generation, web design, and digital marketing.
The Landing Page Design and Conversion Rate Optimisation course has no formal entry requirements, making it suitable for beginners and aspiring digital marketers. An interest in web design, UX, CRO, lead generation, and digital marketing is beneficial. Basic computer skills, good English, and reliable internet access are recommended for online study.
1. What is the Landing Page Design and Conversion Rate Optimisation course?
The Landing Page Design and Conversion Rate Optimisation course teaches the principles and practical techniques used to create effective landing pages that encourage visitors to take specific actions. It covers Landing Page Design, Conversion Rate Optimisation, CRO, Web Design, UX Design, User Experience, Conversion Optimisation, Call to Action, Lead Generation, and Digital Marketing.
2. Who is the Landing Page Design and Conversion Rate Optimisation course suitable for?
The course is suitable for web designers, UX designers, digital marketers, business owners, entrepreneurs, freelancers, marketing professionals, and anyone who wants to improve website performance through effective Landing Page Design and Conversion Optimisation.
3. What will I learn from this course?
You will explore the fundamentals of Landing Page Design and Optimisation, principles of effective landing pages, examples of good and bad landing page design, and the key factors that influence conversions. The course also develops knowledge of UX Design, Calls to Action, and Lead Generation.
4. Do I need previous web design experience?
No. The course introduces the fundamentals of Landing Page Design and Optimisation, making it suitable for learners who want to understand the principles behind high-performing landing pages. Basic knowledge of Web Design or Digital Marketing can be helpful but is not essential.
5. What is landing page design?
Landing Page Design involves creating a dedicated webpage designed to encourage visitors to complete a specific action, such as making a purchase, submitting a form, registering for an event, or requesting information.
6. What is conversion rate optimisation?
Conversion Rate Optimisation, or CRO, is the process of improving a webpage or digital experience to increase the percentage of visitors who complete a desired action. It can involve analysing design, content, usability, messaging, and Calls to Action.
| Module 01: Landing Page Design and Optimisation Fundamentals | |||
| Download all Section One Slides | 00:48:00 | ||
| Welcome to this course! Let’s lay the groundwork for good landing page design | 00:13:00 | ||
| The Myth Of The Perfect Landing Page Conversion Rate | 00:12:00 | ||
| The 3 Main Types of Landing Pages and How To Use Them Effectively | 00:19:00 | ||
| Common Business Models and Understanding Your Conversion Actions | 00:19:00 | ||
| The AIDA Sales Funnel and The Online Decision Making Process | 00:17:00 | ||
| The Awareness Stage of the Funnel: Where It All Begins | 00:18:00 | ||
| The Interest Stage of the Funnel … Tell Me More | 00:14:00 | ||
| The Desire Stage of the Funnel … I Want What You Sell | 00:13:00 | ||
| The Action Stage of the Funnel … I’m Going to Buy What You Sell | 00:09:00 | ||
| The Fogg Behavior Model and how it Applies to Good Landing Page Design | 00:20:00 | ||
| Making Your Landing Page Design Memorable | 00:14:00 | ||
| Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices | |||
| Download all Section Two Slides | 00:06:00 | ||
| The Primacy of Product and The Concept of Usability in Landing Page Design | 00:15:00 | ||
| Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks | 00:11:00 | ||
| The 5 Second Usability Test in Landing Page Design (and how you can use it now) | 00:13:00 | ||
| The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) | 00:19:00 | ||
| Readability and Visual Hierarchy Landing Page Design | 00:20:00 | ||
| Respecting Web Conventions in Landing Page Design | 00:13:00 | ||
| Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates | 00:20:00 | ||
| Information Architecture and Accessibility – Landing Page Design Best Practices | 00:20:00 | ||
| Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices | 00:16:00 | ||
| Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices | 00:09:00 | ||
| Dedicated Landing Page Design Best Practices (Part 1) | 00:15:00 | ||
| Dedicated Landing Page Design Best Practices (Part 2) | 00:12:00 | ||
| Module 03: Principles of Persuasion in Landing Page Design | |||
| Download all Section Three Slides | 00:32:00 | ||
| Using Scarcity to Improve Conversion Rates on Your Landing Pages | 00:10:00 | ||
| Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages | 00:12:00 | ||
| Principles of Persuasion … Anchoring and Cognitive Dissonance Theory | 00:19:00 | ||
| Module 04: Designing and Building a Landing Page Step by Step in Unbounce | |||
| My Favorite Landing Page Builders and Getting Started With Our Unbounce Page | 00:10:00 | ||
| Getting Familiar With the Unbounce Page Builder and Adding Our Header Section | 00:07:00 | ||
| Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool | 00:16:00 | ||
| Working With Background Imagery in Landing Pages and Developing Our Hero Section | 00:16:00 | ||
| Creating a Form, Action Block, and Finishing the Hero Section in Unbounce | 00:19:00 | ||
| Discussing Landing Page Design Changes and Creating our Primary Content Section | 00:16:00 | ||
| Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce | 00:11:00 | ||
| Publishing Your Unbounce Landing Page on Your Custom Domain | 00:04:00 | ||
| Adding Custom CSS in Unbounce to Create Professional Drop Shadows | 00:06:00 | ||
| Making Your Landing Page Design Work Better With Custom Javascript Snippets | 00:08:00 | ||
| Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines | 00:02:00 | ||
| Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form | 00:03:00 | ||
| Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights | 00:12:00 | ||
| Integrating Your Unbounce Form Submissions With Your Mailchimp Account | 00:09:00 | ||
| Module 05: Bonus | |||
| Goodbye For Now … I Will Miss You Dearly | 00:03:00 | ||
| Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices | |||
| Western Computer Audit Part 1 | 00:08:00 | ||
| Western Computer Audit Part 2 | 00:09:00 | ||
| Western Computer Audit Part 3 | 00:15:00 | ||
| Western Computer Audit Part 4 | 00:14:00 | ||
| Assignment | |||
| Assignment – Landing Page Design and Conversion Rate Optimisation | 00:00:00 | ||
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