Landing Page Design and Conversion Rate Optimisation

Landing Page Design and Conversion Rate Optimisation

3 STUDENTS ENROLLED

Overview

The Landing Page Design and Conversion Rate Optimisation is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.

Like all the courses of One Education, this Landing Page Design and Conversion Rate Optimisation is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.

We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support. 

Our expert instructors are always available to answer all your questions and make your learning experience exquisite.

After completing the Landing Page Design and Conversion Rate Optimisation, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.

If you want to learn about this topic and achieve certifications, you should consider this Landing Page Design and Conversion Rate Optimisation from One Education.

There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course. 

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Landing Page Design and Conversion Rate Optimisation is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Module 01: Landing Page Design and Optimisation Fundamentals
Download all Section One Slides 00:48:00
Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00
Common Business Models and Understanding Your Conversion Actions 00:19:00
The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
The Awareness Stage of the Funnel: Where It All Begins 00:18:00
The Interest Stage of the Funnel … Tell Me More 00:14:00
The Desire Stage of the Funnel … I Want What You Sell 00:13:00
The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00
Making Your Landing Page Design Memorable 00:14:00
Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices
Download all Section Two Slides 00:06:00
The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00
Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00
The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00
The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) 00:19:00
Readability and Visual Hierarchy Landing Page Design 00:20:00
Respecting Web Conventions in Landing Page Design 00:13:00
Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00
Information Architecture and Accessibility – Landing Page Design Best Practices 00:20:00
Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00
Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00
Dedicated Landing Page Design Best Practices (Part 1) 00:15:00
Dedicated Landing Page Design Best Practices (Part 2) 00:12:00
Module 03: Principles of Persuasion in Landing Page Design
Download all Section Three Slides 00:32:00
Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
Module 04: Designing and Building a Landing Page Step by Step in Unbounce
My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00
Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00
Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00
Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:02:00
Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00
Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
Module 05: Bonus
Goodbye For Now … I Will Miss You Dearly 00:03:00
Module 06: Bonus Content: Real-Life Audits – Landing Page Design Best Practices
Western Computer Audit Part 1 00:08:00
Western Computer Audit Part 2 00:09:00
Western Computer Audit Part 3 00:15:00
Western Computer Audit Part 4 00:14:00
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