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Overview

With over 562 million users, LinkedIn is the leading and most influential networking platform for businesses and professionals. This Linkedin for Business course is ideal for small business owners and marketing professionals who are new to the industry. You will learn how to create a successful Linkedin marketing strategy that will help you gain followers in no time, drive traffic to your site and build a powerful brand image.

Did you know that complete profiles attract twice as many visitors are incomplete profiles? This beginners course will show you how to set up and fully complete your Linkedin account to reach the widest possible audience. You will also be guided through how to administer your page and create engaging and diverse content that is on-trend, fully optimised and appeals to your niche market.

Highlights of the Linkedin for Business :

  • Understand why LinkedIn is so important for professional networking and brand promotion
  • Get started on setting up your own LinkedIn business page and familiarise with its terms of use
  • Learn how to create compelling posts to connect with your network and engage your target audience
  • Build meaningful professional connections by creating an effective LinkedIn marketing strategy
  • Create a winning company description to attract your target audience 
  • Understand how to administer and optimise your page, with step-by-step guidance
  • Publish high-quality, valuable and informative content every day
  • Demonstrate an understanding of the different types of content that can be published and shared on LinkedIn

Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Accreditation

We offer fully-accredited online courses and comprehensive training on necessary skills and knowledge, so you can get ahead in your professional life.

Certification

Upon successful completion of your course, you’ll receive an instant e-certificate. You can receive printed certificates by post (with a shipping cost of £3.99) if you want which will be delivered right to your doorstep.
There’s no expiry date of any sort for our certificates, but we recommend that you renew them every 12 months for up-to-date information and credibility in this competitive job market.

Career Path

Take your digital marketing career to the next level with an accredited qualification in LinkedIn for Business. Gain the fundamental skills and knowledge to drive traffic to your website, build your professional network online and create a successful LinkedIn marketing strategy that will double your follower count in no time.

Course Curriculum

Linkedin for Business
Linkedin for Business 00:45:00
Module 1: Introduction to LinkedIn
Module 2: Company Policies and the use of LinkedIn
Module 3: How LinkedIn Works
Module 4: Setting up your LinkedIn Profile
  • PRIVATE
  • 1 year
  • Number of Units1
  • Number of Quizzes0
  • 45 minutes

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