This Marketing Course builds practical knowledge of digital strategy, branding, customer insight, and campaign planning, helping learners improve business visibility, attract audiences, measure performance, and support confident, results-focused marketing decisions.
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1 Year Access 
Level 4
30 Students 
13 hours, 50 minutes 
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The Marketing Course is designed to build strong marketing fundamentals and a clear understanding of digital marketing in today’s competitive business world. It covers brand strategy, market research, and consumer behavior to help learners understand how customers think and act. This course is ideal for developing practical skills for business growth and modern marketing success.
This course explores essential areas such as advertising techniques, sales strategy, content marketing, and social media marketing. Learners gain deep insights into strategic marketing, marketing environments, and market segmentation. With a strong focus on real-world applications, it prepares students to analyze markets, design campaigns, and apply effective strategies for business success and customer engagement.
The curriculum includes modules like branding strategy, pricing strategy, marketing channels, and integrated marketing communications. It also covers personal selling, public relations, and direct and digital marketing. By combining theory and practice, the Marketing Course equips learners with the skills needed to drive business growth and succeed in dynamic global marketing environments.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate.
After completing the Marketing Course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Marketing Course helps learners understand the core principles of promoting products and services effectively to the right audience. It covers essential areas such as market research, consumer behaviour, branding, pricing strategies, and promotional planning across traditional and digital channels.
This course strengthens strategic thinking, communication, and analytical skills, enabling learners to design and implement effective marketing campaigns. It also supports career development by providing a strong foundation for roles in marketing, advertising, business development, and brand management.
The Marketing Course has a total study time of 13 hours, 50 minutes. This structured programme is designed for flexible learning, allowing learners to progress at their own pace while building a solid foundation in core marketing principles, strategies, and practical applications across different channels.
The Marketing Course is designed for beginners, entrepreneurs, and professionals who want to understand core marketing principles and strategies. No prior experience is required, though basic business awareness is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches the fundamentals of marketing, including strategies to promote products, attract customers, and grow a business.
No. It is suitable for beginners with no prior marketing knowledge required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Short quizzes or practical tasks may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in marketing, digital marketing, sales, brand management, advertising, and business development.
| Module 01: Basics of Marketing | |||
| Basics of Marketing | 00:30:00 | ||
| Module 02: The Marketing Process | |||
| The Marketing Process | 00:40:00 | ||
| Module 03: Strategic Marketing | |||
| Strategic Marketing | 01:00:00 | ||
| Module 04: Marketing Environment | |||
| Marketing Environment | 00:20:00 | ||
| Module 05: Market Segmentations | |||
| Market Segmentations | 00:40:00 | ||
| Module 06: Consumer Buying Behaviour | |||
| Consumer Buying Behaviour | 01:00:00 | ||
| Module 07: Business Markets and Buying Behaviour | |||
| Business Markets and Buying Behaviour | 00:40:00 | ||
| Module 08: Marketing Research | |||
| Marketing Research | 00:30:00 | ||
| Module 09: Product Strategy | |||
| Product Strategy | 00:50:00 | ||
| Module 10: Branding Strategy | |||
| Branding Strategy | 00:30:00 | ||
| Module 11: Product Life Cycle | |||
| Product Life Cycle | 00:30:00 | ||
| Module 12: Pricing Strategy | |||
| Pricing Strategy | 01:00:00 | ||
| Module 13: Marketing Channels | |||
| Marketing Channels | 01:00:00 | ||
| Module 14: Integrated Marketing Communications | |||
| Integrated Marketing Communications | 01:00:00 | ||
| Module 15: Advertising and Sales Promotion | |||
| Advertising and Sales Promotion | 01:00:00 | ||
| Module 16: Personal Selling and Public Relations | |||
| Personal Selling and Public Relations | 01:00:00 | ||
| Module 17: Direct and Digital Marketing | |||
| Direct and Digital Marketing | 01:00:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Marketing | 00:20:00 | ||
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