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Overview

If you would like to achieve an excellent marketing qualification, which will demonstrate a high level of skill, knowledge and understanding, taking this Marketing course is perfect for you. Everything in a business depends upon marketing and marketing skills are essential if you want to get a marketing job.

The course is designed for those who are new to marketing and wish to become excellent at conceiving and developing efficient and intuitive marketing strategies. During this online course, you will gain an insight into the latest marketing trends and learn how to plan, develop and implement effective marketing campaigns for promoting products.

By the time you complete the course, you become not only capable of tracking and monitoring your marketing performance but also organising and overseeing successful advertising or communication campaigns, product exhibitions and promotional events.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Text/Video lessons
  • Online study materials

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

Who is This course for?

This Marketing course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic. If you’re an individual looking to excel within this field then Marketing course is for you.

Requirements

The Marketing course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:00:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:40:00
Module 08: Marketing Research
Marketing Research 00:30:00
Module 09: Product Strategy
Product Strategy 00:50:00
Module 10: Branding Strategy
Branding Strategy 00:30:00
Module 11: Product Life Cycle
Product Life Cycle 00:30:00
Module 12: Pricing Strategy
Pricing Strategy 01:00:00
Module 13: Marketing Channels
Marketing Channels 01:00:00
Module 14: Integrated Marketing Communications
Integrated Marketing Communications 01:00:00
Module 15: Advertising and Sales Promotion
Advertising and Sales Promotion 01:00:00
Module 16: Personal Selling and Public Relations
Personal Selling and Public Relations 01:00:00
Module 17: Direct and Digital Marketing
Direct and Digital Marketing 01:00:00
Mock Exam
Mock Exam – Marketing 00:20:00
Final Exam
Final Exam – Marketing 00:20:00

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