Learn practical marketing strategies for small businesses to attract customers, build brand trust, increase sales, and compete effectively using cost-effective digital and offline techniques.
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1 Year Access 
Intermediate
33 Students 
8 hours, 2 minutes 
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This small business marketing course delivers practical marketing education for entrepreneurs, covering core business promotion principles. Ideal for learners seeking small business marketing training through flexible, structured marketing courses for small business owners.
The programme explores low-cost marketing techniques, brand development, websites, sales and planning. Designed as a marketing course for small business success, it supports owners needing effective, results-driven small business marketing programs.
Learners develop digital skills in content marketing, social media, email marketing, SEO, PPC, local SEO and partnerships. These marketing classes for small business owners help build sustainable growth strategies in competitive markets.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate.
After completing the Marketing Strategies for Small Business
assessments, learners qualify for a CPD QS accredited certificate from One Education.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
Small businesses face increasing competition, tighter budgets, and rapidly changing customer behaviour. Effective marketing is no longer optional—it is essential for visibility, growth, and long-term sustainability. This course focuses on practical, low-cost marketing strategies that help small businesses attract customers, build brand awareness, and increase sales without relying on large advertising budgets.
Studying Marketing Strategies for Small Business strengthens strategic thinking, digital marketing knowledge, and brand development skills. It supports business owners and professionals in making informed marketing decisions, improving online presence, and planning campaigns with confidence. CPD certification demonstrates a proactive approach to professional development and adds credibility when managing or supporting small business growth.
The Marketing Strategies for Small Business course offers a total guided learning time of 8 hours and 2 minutes. The programme is delivered fully online, allowing learners to progress through each module at a flexible pace. You can complete the course gradually alongside work or personal commitments, or move through the content more intensively depending on your learning preferences and availability.
The Marketing Strategies for Small Business course has straightforward and flexible entry requirements. It is suitable for learners with a basic understanding of business operations, marketing concepts, or an interest in promoting products or services effectively. No formal qualifications are required to enrol. The course is delivered fully online and can be accessed from any internet-enabled device, allowing learners to study at their own pace and fit learning around existing personal or professional commitments.
The most effective strategies include clear target audience definition, consistent branding, low-cost digital marketing, social media engagement, content marketing, email campaigns, and basic SEO to improve online visibility.
Yes. Small businesses can achieve strong results using low-cost techniques such as social media marketing, email newsletters, content creation, local SEO, partnerships, and word-of-mouth referrals without large advertising spend.
Digital marketing is essential as it helps small businesses reach wider audiences, compete with larger brands, track performance, and build long-term customer relationships through online channels.
Strong branding builds trust, improves recognition, and helps small businesses stand out. Consistent messaging, visuals, and values make marketing efforts more effective and memorable.
A website is highly recommended. It acts as a central hub for marketing activities, improves credibility, supports SEO, and allows customers to learn about products or services at any time.
The best platforms depend on the target audience. Facebook and Instagram suit local and service-based businesses, LinkedIn supports B2B marketing, and platforms like TikTok help reach younger audiences.
| Marketing Strategies for Small Business | |||
| Module 01: Marketing Your Business | 02:21:00 | ||
| Module 02: Our Marketing Plan | 00:36:00 | ||
| Module 03: Low-cost Marketing Techniques | 00:48:00 | ||
| Module 04: Developing Your Brand | 00:39:00 | ||
| Module 05: Your Website | 00:54:00 | ||
| Module 06: Social Media and Online Marketing | 01:12:00 | ||
| Module 07: Public Relations and Advertising | 00:36:00 | ||
| Module 08: Sales | 00:36:00 | ||
| Mock Exam | |||
| Mock Exam – Marketing Strategies for Small Business | 00:20:00 | ||
| Final Exam | |||
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
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