PR : Public Relation
Develop skills to deal with possible crises while using the media to work in your client’s favour.
PR : Public Relation
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1 Year Access 
Level 4
26 Students -
2 weeks, 2 days
Good news! The QLS (Quality Licence Scheme) certificate is included in your course price, no extra fee needed. Once you complete the course, contact us to request your QLS certificate, and we’ll guide you through the next steps.
Description
Learn how to work with clients and positively manage their image by letting us train you to become a first-class Public Relations representative. The proliferation of social media and subsequent online public awareness means that your role in Public Relations can be the lynchpin to success or failure for a product, service, or person. We can coach you in this dynamic sector and ensure that you have the skills and knowledge to succeed in it. By taking this course, you will have every concept and tactic at your disposal.
This PR: Public Relations course will explain the definition and purpose of Public Relations, and what you can contribute to it. You will be taught proper tactics and research that can be applied to a client, along with ways to manage a potential crisis or interact directly with social media. Interactions with mainstream media will also be covered, as well as the social perception of Public Relations as “Spin Doctors”, and the ethics that will need to be considered in your role.
WHY PEOPLE LOVE AND ENROL IN PR: PUBLIC RELATION FROM ONE EDUCATION
- Instantly accessible CPD-entrusted certificate on successful completion of this PR: Public Relation
- 24/7 access to the course for 12 months
- Study at your own pace
- Full Tutor support on weekdays (Monday – Friday)
- Efficient assessment and instant results
Learning Outcome
- Understand the fundamental principles of Public Relations
- Learn how to differentiate between PR, advertising, and publicity
- Be able to organise and manage a PR department
- Use tactics and research when working with a client
- Gain the trust and honest opinion of a community
- Utilise the media to work positively for your client
- Appreciate the power of online media in PR projects
- Become skilled at handling potential PR crises
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.
Assessment & Certification
The assessment of this course includes a written assignment which you must prepare and submit after studying the course. Once you submit your assignment, our tutors will assess it and give you a mark. If your submitted assignment is satisfactory you will be eligible for the QLS Endorsed Certificate.
- Endorsed Certificate of Achievement from the Quality Licence Scheme
Who is This course for?
This course will benefit any individual who wants to work in Public Relations or wishes to train in the associated protocols.
Requirements
There are no specific prerequisites to enrol in this PR: Public Relation. Anyone and everyone can take this course.
The PR: Public Relation is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!
All you need is a passion for learning, literacy, and being over the age of 16.
Career Path
This course is designed to give training and knowledge to an individual wishing to start a career in Public Relations. As such, it would be appropriate for the following professions and roles:
- PR Specialist
- Publicity Consultant
- Head of PR (Company-based)
- Media Manager
- Communications Manager
Course Curriculum
| PR : Public Relation | |||
| Introduction to Public Relations | 00:19:00 | ||
| Concepts of Public Relations | 00:20:00 | ||
| Management and Organisation of Public Relations | 00:19:00 | ||
| Public Relations Tactics and Research | 00:28:00 | ||
| Major Fields of Public Relations Practice Part I | 00:22:00 | ||
| Major Fields of Public Relations Practice Part II | 00:22:00 | ||
| Social Media and PR | 00:20:00 | ||
| Crisis management | 00:28:00 | ||
| Ethics & Professionalism in Public Relations | 00:14:00 | ||
| Mock | |||
| Mock Exam – PR : Public Relation | 00:20:00 | ||
| Final | |||
| Final Exam – PR : Public Relation | 00:20:00 | ||
| Assignment | |||
| Assignment – PR : Public Relation | 2 weeks, 2 days | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
Important Links
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
