| Section 01: Introduction |
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Course Introduction |
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00:04:00 |
| Section 02: Getting Started |
|
Definition |
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00:08:00 |
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History |
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00:09:00 |
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History Continue |
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00:08:00 |
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More on History |
|
00:09:00 |
|
Retail Marketing Mix |
|
00:09:00 |
| Section 03: Strategic Retail Management |
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Complements |
|
00:04:00 |
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Strategic Retail Management Complements |
|
00:02:00 |
|
Intro to Strategic Retail Management |
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00:10:00 |
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Intro to Strategic Retail Management Continue |
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00:09:00 |
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SRM Precipitating |
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00:08:00 |
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Nurturing Relationships |
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00:09:00 |
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Nurturing Relationships Continue |
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00:05:00 |
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SRM Strategic Planning |
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00:12:00 |
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SRM Strategic Planning Continue |
|
00:11:00 |
| Section 04: Situational Ethos Analysis |
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Situational Ethos Analysis Complements |
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00:02:00 |
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SEA Retail Entities-Ownership Based |
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00:14:00 |
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SEA Retail Entities-Store Based |
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00:08:00 |
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SEA Retail Entities-Store Based Continue |
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00:10:00 |
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SEA Online and Non-Store |
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00:11:00 |
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SEA Online and Non-Store Continue |
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00:11:00 |
| Section 05: Customer Targetting and Intelligence Acquisition |
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Customer Targetting and Intelligence Acquisition Complements |
|
00:01:00 |
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CTIA Classification |
|
00:09:00 |
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CTIA Inference of Customer Matrix |
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00:11:00 |
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CTIA Intelligence Acquisition |
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00:12:00 |
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CTIA Inference |
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00:09:00 |
| Section 06: Store Location Selection |
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Store Location Selection Complements |
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00:01:00 |
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SLS Retail Catchment Area Analysis |
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00:13:00 |
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SLS Retail Catchment Area Analysis Continue |
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00:06:00 |
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SLS Site Selection |
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00:13:00 |
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SLS Site Selection Continue |
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00:11:00 |
| Section 07: Retail Business Management |
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Retail Business Management Complements |
|
00:01:00 |
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RBM-ORG |
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00:08:00 |
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RBM-Intellectual Capital Management |
|
00:07:00 |
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RBM Operations Management Financial Focus |
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00:10:00 |
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RBM Operations Management Financial Focus Continue |
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00:06:00 |
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RBM Operations Management Operational Focus |
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00:08:00 |
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RBM Operations Management Operational Focus Continue |
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00:09:00 |
| Section 08: Merchandise Management and Pricing Ethos |
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Merchandise Management and Pricing Ethos Complements |
|
00:01:00 |
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MMPE Scripting Merchandize Plans |
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00:08:00 |
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MMPE Scripting Merchandize Plans Continue |
|
00:11:00 |
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MMPE Executing Merchandize Plans Part 1 |
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00:09:00 |
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MMPE Executing Merchandize Plans Part 2 |
|
00:15:00 |
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MMPE Financial Merchandise Management |
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00:11:00 |
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MMPE Financial Merchandise Management Continue |
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00:07:00 |
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MMPE Retail Pricing Matrix |
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00:08:00 |
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MMPE Retail Pricing Matrix Continue |
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00:10:00 |
| Section 09: Customer Communication |
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Customer Communication Complements |
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00:01:00 |
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Generating and Embedding Retail Image |
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00:06:00 |
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Generating and Embedding Retail Image Continue |
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00:13:00 |
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CC Promotional Strategy Mix |
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00:13:00 |
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CC Promotional Strategy Mix Continue |
|
00:06:00 |
| Section 10: Retail Strategy |
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Retail Strategy Complements |
|
00:01:00 |
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RS Integration |
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00:10:00 |
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RS Management and Control |
|
00:08:00 |
| Order Your Certificate |
|
Order Your Certificate Now |
|
00:00:00 |