| Section 01: Introduction | |||
| Course Introduction | 00:04:00 | ||
| Section 02: Getting Started | |||
| Definition | 00:08:00 | ||
| History | 00:09:00 | ||
| History Continue | 00:08:00 | ||
| More on History | 00:09:00 | ||
| Retail Marketing Mix | 00:09:00 | ||
| Section 03: Strategic Retail Management | |||
| Complements | 00:04:00 | ||
| Strategic Retail Management Complements | 00:02:00 | ||
| Intro to Strategic Retail Management | 00:10:00 | ||
| Intro to Strategic Retail Management Continue | 00:09:00 | ||
| SRM Precipitating | 00:08:00 | ||
| Nurturing Relationships | 00:09:00 | ||
| Nurturing Relationships Continue | 00:05:00 | ||
| SRM Strategic Planning | 00:12:00 | ||
| SRM Strategic Planning Continue | 00:11:00 | ||
| Section 04: Situational Ethos Analysis | |||
| Situational Ethos Analysis Complements | 00:02:00 | ||
| SEA Retail Entities-Ownership Based | 00:14:00 | ||
| SEA Retail Entities-Store Based | 00:08:00 | ||
| SEA Retail Entities-Store Based Continue | 00:10:00 | ||
| SEA Online and Non-Store | 00:11:00 | ||
| SEA Online and Non-Store Continue | 00:11:00 | ||
| Section 05: Customer Targetting and Intelligence Acquisition | |||
| Customer Targetting and Intelligence Acquisition Complements | 00:01:00 | ||
| CTIA Classification | 00:09:00 | ||
| CTIA Inference of Customer Matrix | 00:11:00 | ||
| CTIA Intelligence Acquisition | 00:12:00 | ||
| CTIA Inference | 00:09:00 | ||
| Section 06: Store Location Selection | |||
| Store Location Selection Complements | 00:01:00 | ||
| SLS Retail Catchment Area Analysis | 00:13:00 | ||
| SLS Retail Catchment Area Analysis Continue | 00:06:00 | ||
| SLS Site Selection | 00:13:00 | ||
| SLS Site Selection Continue | 00:11:00 | ||
| Section 07: Retail Business Management | |||
| Retail Business Management Complements | 00:01:00 | ||
| RBM-ORG | 00:08:00 | ||
| RBM-Intellectual Capital Management | 00:07:00 | ||
| RBM Operations Management Financial Focus | 00:10:00 | ||
| RBM Operations Management Financial Focus Continue | 00:06:00 | ||
| RBM Operations Management Operational Focus | 00:08:00 | ||
| RBM Operations Management Operational Focus Continue | 00:09:00 | ||
| Section 08: Merchandise Management and Pricing Ethos | |||
| Merchandise Management and Pricing Ethos Complements | 00:01:00 | ||
| MMPE Scripting Merchandize Plans | 00:08:00 | ||
| MMPE Scripting Merchandize Plans Continue | 00:11:00 | ||
| MMPE Executing Merchandize Plans Part 1 | 00:09:00 | ||
| MMPE Executing Merchandize Plans Part 2 | 00:15:00 | ||
| MMPE Financial Merchandise Management | 00:11:00 | ||
| MMPE Financial Merchandise Management Continue | 00:07:00 | ||
| MMPE Retail Pricing Matrix | 00:08:00 | ||
| MMPE Retail Pricing Matrix Continue | 00:10:00 | ||
| Section 09: Customer Communication | |||
| Customer Communication Complements | 00:01:00 | ||
| Generating and Embedding Retail Image | 00:06:00 | ||
| Generating and Embedding Retail Image Continue | 00:13:00 | ||
| CC Promotional Strategy Mix | 00:13:00 | ||
| CC Promotional Strategy Mix Continue | 00:06:00 | ||
| Section 10: Retail Strategy | |||
| Retail Strategy Complements | 00:01:00 | ||
| RS Integration | 00:10:00 | ||
| RS Management and Control | 00:08:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||