Sales Techniques course teaches essential strategies for understanding customer needs, building trust, handling objections, and closing deals effectively. Develop communication skills and persuasive methods to improve sales performance and achieve consistent results.
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1 Year Access 
Intermediate
300 Students 
2 hours, 1 minute 
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The Sales Techniques course is designed to strengthen your sales strategy, persuasion skills, and lead conversion abilities. It covers essential methods for customer engagement, product pitching, and relationship selling to drive revenue growth. Learners gain practical tools for closing techniques and objection handling in competitive markets for measurable success in modern sales environments.
Throughout the curriculum, learners explore why people buy and how to improve lead conversion using advanced negotiation skills and objection handling. The course explains holding a high price, win-win strategies, and increasing average order value. It also strengthens persuasion skills and sales strategy development for consistent customer engagement and improved performance.
This Sales Techniques program concludes with actionable insights on relationship selling, product pitching, and closing techniques that boost revenue growth. The bonus section helps learners become confident presenters who can wow audiences and handle objections effectively. Overall, the training builds strong persuasion skills, better sales strategy execution, and higher lead conversion results.
After completing the Sales Techniques course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Sales Techniques course helps learners understand the core principles of effective selling, including customer engagement, needs identification, and persuasive communication. It covers practical methods for building trust, handling objections, and guiding prospects toward confident purchasing decisions.
This course strengthens negotiation, communication, and relationship-building skills, enabling learners to improve conversion rates and close deals more effectively. It also supports professional growth by developing a results-driven mindset essential for success in any sales or business environment.
The Sales Techniques course has a total study time of 2 hours, 1 minute. This focused programme is designed for flexible learning, allowing learners to progress at their own pace while developing practical sales skills, improving customer engagement, and learning effective techniques to close deals with confidence.
The Sales Techniques course is designed for beginners, sales professionals, and entrepreneurs who want to improve their selling skills and close deals more effectively. No advanced experience is required, though basic understanding of business or customer interaction is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches effective methods to improve selling skills, close deals, and communicate product value clearly.
No. It is suitable for beginners as well as those looking to improve their sales skills.
The course is delivered online, allowing you to learn at your own pace.
Yes. Short exercises or practical tasks may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in sales, business development, customer service, account management, and marketing roles.
| Introduction | |||
| What You Will Learn on This Course | 00:01:00 | ||
| Who is Philip Hesketh? | 00:01:00 | ||
| The Guaranteed Way to Improve Your Sales Technique | |||
| The Number One Universal Killer Question in Selling | 00:03:00 | ||
| The Importance of Establishing the Clients Expectations | 00:02:00 | ||
| How to Close the Sale Without Sounding like a Salesman | 00:04:00 | ||
| Why People Buy and How to Get Them to Buy from Us | |||
| People Buy Emotionally and Justify Logically. What to Do About It | 00:04:00 | ||
| Don’t Assume You Know the Buyer’s Priorities | 00:05:00 | ||
| How to Unearth the Buyer’s Strategic Needs | 00:03:00 | ||
| The Importance of Implications | 00:04:00 | ||
| Why People Don’t Buy and How to Counteract Any Objection | |||
| Being Prepared for Objections | 00:04:00 | ||
| The Most Common Objections and How to Handle Them | 00:04:00 | ||
| How to Get People to Choose What You Want Them To | 00:04:00 | ||
| What Buyers Say and What They Really Mean | 00:03:00 | ||
| Holding a High Price | |||
| What Does Value For Money Really Mean? | 00:03:00 | ||
| Five Proven Techniques to Save Money and Make Money | 00:04:00 | ||
| The Words: ‘Typically’, ‘Realistically’, ‘Currently’, ‘Given’ and ‘Yet’ | 00:02:00 | ||
| Justifying Your Price – the Power of One | 00:04:00 | ||
| The Final ‘Killer Questions’ That Allow You to Negotiate More Successfully | 00:04:00 | ||
| Win-Win and Increasing Average Order Value | |||
| The Real Meaning of ‘Win-Win’ | 00:04:00 | ||
| The Rules for Discounting | 00:03:00 | ||
| How to Hold a High Price | 00:04:00 | ||
| How to Increase Average Order | 00:03:00 | ||
| The Compromise Effect | 00:03:00 | ||
| Sales Techniques You Need to Know | |||
| All You Need to Know About Time Management | 00:03:00 | ||
| Recognising the Moment That Matters and the Role of ‘Enough’ | 00:06:00 | ||
| What to Do When It Starts Going Wrong | 00:05:00 | ||
| How to Understand Other People – Can You Clarify? | 00:04:00 | ||
| How to Build Your Reputation and Getting Your Client to Feel Indebted to You | 00:04:00 | ||
| Selling in the Long Term and Being Recommended | 00:04:00 | ||
| BONUS SECTION! How to Be a Great Presenter and Wow Your Audience | |||
| How to Deliver a Great Presentation | 00:03:00 | ||
| Why Powerpoint Doesn’t Work and What to Do with It | 00:03:00 | ||
| How Memory Works | 00:05:00 | ||
| How to Tell Your Own Stories Well so People Warm to You | 00:03:00 | ||
| The Three Key Things About Presenting | 00:03:00 | ||
| Conclusion | |||
| What We’ve Covered so Far | 00:02:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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