Introduction | |||
Digital Marketing | 00:02:00 | ||
DMM Intro | 00:02:00 | ||
Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
Define Your Business & Target Audience | |||
Define your Purpose | 00:04:00 | ||
Case Studies | 00:05:00 | ||
Positioning Your Brand | 00:04:00 | ||
Case studies – Positioning | 00:03:00 | ||
Unique Selling Proposition | 00:06:00 | ||
Personality | 00:02:00 | ||
Case Study – Personality | 00:07:00 | ||
Find Your Audience | 00:05:00 | ||
Validate Your Business | 00:09:00 | ||
Brand Identity | |||
Intro Brand Identity | 00:02:00 | ||
Case Study – 3 Company Styles | 00:05:00 | ||
Free Branding Tools | 00:08:00 | ||
Learn Canva in 10 Minutes | 00:11:00 | ||
Learn Photoshop in 30 Minutes | 00:26:00 | ||
Websites | |||
Intro to Websites | 00:04:00 | ||
Choose a Domain Name | 00:05:00 | ||
Intro to WordPress Lessons | 00:01:00 | ||
Purchase Hosting and Install WordPress | 00:06:00 | ||
Navigating WordPress | 00:06:00 | ||
Install and Activate Themes | 00:07:00 | ||
Add a Static Home Page | 00:04:00 | ||
Edit a Page & Change the Site Title | 00:17:00 | ||
Add and Edit a Menu | 00:06:00 | ||
Publish Website | 00:02:00 | ||
Write a New Post & Organise Your Blog | 00:09:00 | ||
Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
YouTube Videos | 00:04:00 | ||
Customise the Sidebar | 00:05:00 | ||
Site Icon | 00:02:00 | ||
Add Site Icon with a Plugin | 00:02:00 | ||
Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
Customise Footer Information | 00:03:00 | ||
Find, Install, and Activate Plugins | 00:07:00 | ||
Backing Up Your Website | 00:05:00 | ||
Securing Your Site from Attackers | 00:05:00 | ||
Make Your Site SEO Friendly | 00:06:00 | ||
Make Your Website Faster | 00:05:00 | ||
See your Google Analytics in WordPress | 00:05:00 | ||
Block Spam with Akismet | 00:03:00 | ||
Pretty Link Redirects & Link Shortener | 00:03:00 | ||
WordPress Commenting Systems & Plugins | 00:05:00 | ||
Secure Contact Forms in WordPress | 00:07:00 | ||
Free Email Marketing in WordPress | 00:11:00 | ||
Add Social Sharing Buttons | 00:07:00 | ||
What Pages Do You Need | 00:09:00 | ||
Design a Home Page that Works | 00:09:00 | ||
The Start Here and About Page | 00:06:00 | ||
The Resource Page | 00:06:00 | ||
Email Marketing | |||
Easy Email Marketing Funnel | 00:07:00 | ||
Email Marketing Tools | 00:04:00 | ||
Lead Magnets | 00:07:00 | ||
Where to Put Opt-In Forms | 00:06:00 | ||
Segmenting and Tagging Your Subscribers | 00:05:00 | ||
Email Sequences | 00:13:00 | ||
Better Email Subject Lines | 00:04:00 | ||
Using Analytics to Improve Emails | 00:07:00 | ||
Case Study – 100 Subscribers in Less Than 1 Week | 00:06:00 | ||
Copywriting, Blogging & SEO | |||
Copywriting Basics | 00:02:00 | ||
A.I.D.A | 00:06:00 | ||
Case Study of a Sales Page | 00:08:00 | ||
10 Commandments of Copywriting | 00:07:00 | ||
Write Better Headlines | 00:05:00 | ||
Write Quality Articles | 00:06:00 | ||
Optimize Your Website SEO | 00:05:00 | ||
YouTube | |||
Intro to YouTube | 00:07:00 | ||
Case Study – YouTube Sales Funnel | 00:05:00 | ||
YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
Keyword Research for YouTube Videos | 00:06:00 | ||
Start Your New Channel | 00:03:00 | ||
Channel Art and Icon | 00:07:00 | ||
Channel Description | 00:03:00 | ||
Customize Your Channel Design | 00:04:00 | ||
Add a Channel Trailer | 00:02:00 | ||
YouTube Channel Settings and Verification | 00:07:00 | ||
Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
Cards and End Screens | 00:08:00 | ||
Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
Live Streaming with YouTube Live | 00:04:00 | ||
Free Music on YouTube Live | 00:03:00 | ||
Create a YouTube Ad. | 00:05:00 | ||
Spy on Competition with Social Blade | 00:04:00 | ||
Video Marketing | |||
Intro to Video | 00:04:00 | ||
Video Equipment for Beginners | 00:08:00 | ||
Tools to Make Your Videos More Professional | 00:04:00 | ||
Structure a Video that Sells | 00:04:00 | ||
Intro to Video Production Bootcamp | 00:01:00 | ||
What Makes a Great Video? | 00:03:00 | ||
What Type of Video Should You Make? | 00:03:00 | ||
Great Video Ideas | 00:05:00 | ||
Plan Your Video | 00:04:00 | ||
The Pre-Production Checklist | 00:04:00 | ||
Introduction | 00:02:00 | ||
Camera Options | 00:06:00 | ||
Microphone Options | 00:05:00 | ||
Lighting Options | 00:02:00 | ||
Editing Tools | 00:02:00 | ||
Exposing Your Shot | 00:05:00 | ||
Compose Your Shots | 00:04:00 | ||
Filming Yourself | 00:01:00 | ||
Getting the Right Shot | 00:04:00 | ||
Choose a Background | 00:03:00 | ||
My Office Video Setup | 00:03:00 | ||
Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
Know Your Lenses | 00:04:00 | ||
Shoot with Your Webcam | 00:06:00 | ||
Stabilize Your Shots | 00:03:00 | ||
Record Great Screencast Videos | 00:04:00 | ||
Choose the Right Microphone | 00:03:00 | ||
Record Better Audio in Any Environment | 00:01:00 | ||
Lavalier Microphones | 00:03:00 | ||
Shotgun Microphones | 00:01:00 | ||
Recording Audio with Your Computer | 00:02:00 | ||
Lighting | 00:01:00 | ||
Use Natural Light | 00:04:00 | ||
Three-Point Lighting | 00:07:00 | ||
Facebook Groups (Social Media Marketing) | |||
Intro to FB Groups | 00:02:00 | ||
Create Your Group – Walk Through | 00:11:00 | ||
Tips for a More Engaged Facebook Group | 00:08:00 | ||
Scheduling Posts, Live Video, and More | 00:04:00 | ||
Facebook Pages (Social Media Marketing) | |||
Why Facebook Pages are Important for your Business | 00:01:00 | ||
Creating a Stunning Facebook page for your business | 00:01:00 | ||
Adding Essential Information to your Facebook Page | 00:09:00 | ||
Selecting your Profile Image | 00:11:00 | ||
Creating Professional Facebook Cover Image for your Pages | 00:05:00 | ||
Creating a Captivating Facebook Page Description Using The Ads. | 00:12:00 | ||
Getting Your Facebook Page Username | 00:03:00 | ||
Facebook Page Apps to Increase Fans Engagement | 00:08:00 | ||
Top 9 Ways to Monetise Your Facebook Page | 00:12:00 | ||
Exploring Publishing tools | 00:10:00 | ||
Scheduling Facebook posts | 00:05:00 | ||
Follow Your Competitors on Facebook | 00:11:00 | ||
How to guarantee your fans see all your posts | 00:10:00 | ||
Facebook Insights | 00:12:00 | ||
Promoting your Facebook Page | 00:11:00 | ||
Four Unlimited Sources of Royalty Free Image | 00:12:00 | ||
Turn Any Image Into a Clickable Facebook Post | 00:05:00 | ||
Assignment – Create a Facebook page | 00:03:00 | ||
Facebook Ads (Social Media Marketing) | |||
Introduction to Facebook Ads | 00:01:00 | ||
Introduction to the Facebook Ads Manager | 00:06:00 | ||
Setting up your Facebook payment account | 00:02:00 | ||
Defining your Facebook Target Audience | 00:12:00 | ||
Level 1 – Creating the Ad | 00:05:00 | ||
Level 1 – Boosting Your Post | 00:09:00 | ||
Level 2 – Creating Your Ad in the Ads Manager | 00:11:00 | ||
Tips to Have Your Ad Approved | 00:03:00 | ||
Analysing Results | 00:11:00 | ||
Assignment | 00:01:00 | ||
Facebook Retargeting (Social Media Marketing) | |||
The Importance of Facebook Retargetting | 00:06:00 | ||
Creating a Facebook Pixel | 00:05:00 | ||
Installing Pixel In WordPress | 00:05:00 | ||
Installing Pixel In A Non-WordPress Website | 00:02:00 | ||
Pixel Testing | 00:04:00 | ||
Creating Your First Audience With Pixel | 00:04:00 | ||
Facebook Pixel Advanced Audience Creation | 00:14:00 | ||
Message – Your Audience Is Too Small | 00:02:00 | ||
Creating Your Optimised Fb Ad With The Pixel | 00:11:00 | ||
Assignment – Installing Facebook Pixel In Your Web | 00:01:00 | ||
Facebook For Local Business (Social Media Marketing) | |||
How Facebook Ads Can Help Your Local Business | 00:06:00 | ||
The Plan For Your Local Business | 00:08:00 | ||
Reaching People Around Your Business | 00:10:00 | ||
Creating Your Local Business Ad | 00:10:00 | ||
Assignment | 00:02:00 | ||
Google Adwords | |||
Google Adwords For Your Business | 00:02:00 | ||
How Adwords Works | 00:03:00 | ||
Example Of Ads That We Are Creating | 00:04:00 | ||
Setting Up Your Adwords Account | 00:07:00 | ||
Exploring The Adwords Interface | 00:05:00 | ||
Discovering The Best Keywords | 00:11:00 | ||
Creating A Google Adwords Search Campaign | 00:06:00 | ||
Creating An Ad Group And Adding Keywords | 00:04:00 | ||
Selecting Your Audience | 00:04:00 | ||
Choosing Your Vid Setting For Google Adwords | 00:04:00 | ||
Finalising Your Google Ad | 00:06:00 | ||
Managing Your Google Ads Campaigns And Analytics | 00:03:00 | ||
Creating A Youtube Ad With Google Adwords | 00:10:00 | ||
Your Next Steps | 00:01:00 | ||
Assignment | 00:01:00 | ||
Twitter (Social Media Marketing) | |||
The Way Twitter Can Help Your Business Growth | 00:02:00 | ||
Choosing The Best Username Or Twitter Handle | 00:06:00 | ||
4 Tips For Choosing Your Twitter Handle | 00:02:00 | ||
Creating A Twitter Account | 00:05:00 | ||
Creating An Outstanding Twitter Profile Page | 00:04:00 | ||
Adding Your Profile And Header Photo | 00:10:00 | ||
Writing An Optimised Bio | 00:11:00 | ||
Pin The Most Important Tweet For Your Bio | 00:06:00 | ||
Connecting With Other Influencers | 00:06:00 | ||
Twitter Hashtags | 00:06:00 | ||
Growing Your Twitter Presence With Jooicer | 00:09:00 | ||
Add Twitter Buttons To Your Website | 00:10:00 | ||
Add Twitter Widgets To Your Website | 00:07:00 | ||
Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
Twitter Ads – Adding your Payment Method | 00:01:00 | ||
Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
Twitter Ads – Promoting a Tweet | 00:02:00 | ||
Assignment | 00:02:00 | ||
Instagram (Social Media Marketing) | |||
Instagram for Business: Defining The Strategy | 00:04:00 | ||
Create an Instagram for Business profile | 00:04:00 | ||
Building a Killer Instagram Profile | 00:03:00 | ||
Building a Killer Instagram profile – 2 | 00:04:00 | ||
Building a Killer Instagram Profile – 3 | 00:05:00 | ||
Building a Killer Instagram Profile – 4 | 00:02:00 | ||
Accessing the Ads Manager | 00:03:00 | ||
Creating your First Instagram Ad | 00:04:00 | ||
Creating Your Instagram Ad | 00:08:00 | ||
Important Tips to Have a Successful Ad on Instagram | 00:05:00 | ||
Mistake 1 | 00:02:00 | ||
Mistake 2 | 00:01:00 | ||
Mistake 3 | 00:02:00 | ||
Mistake 4 | 00:01:00 | ||
Mistake 5 | 00:01:00 | ||
Mistake 6 | 00:01:00 | ||
Tools To Create Instagram Photos | 00:04:00 | ||
Creating Viral Instagram Photos | 00:13:00 | ||
Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
Instagram Live and Instagram Stories | 00:04:00 | ||
Assignment – Instagram Ads | 00:01:00 | ||
Pinterest (Social Media Marketing) | |||
Why Pinterest And How It Can Your Business Grow | 00:03:00 | ||
Opening A Pinterest Business Account | 00:03:00 | ||
Linking Pinterest With Your Website | 00:05:00 | ||
Linking Pinterest With Other Social Media Platforms | 00:02:00 | ||
Optimising Your Pinterest Profile | 00:09:00 | ||
Creating Boards | 00:09:00 | ||
Using Secret Boards | 00:03:00 | ||
The Powerful Pinterest Notification | 00:01:00 | ||
Adding Pinterest Chrome Extension | 00:03:00 | ||
Adding Pinterest To Your Website | 00:14:00 | ||
Pinterest Ads – Getting started | 00:03:00 | ||
Pinterest Ads Panel Overview | 00:03:00 | ||
Creating a Pinterest Ad | 00:13:00 | ||
Creating Pinterest Ads Fast | 00:03:00 | ||
Assignment | 00:01:00 | ||
LinkedIn (Social Media Marketing) | |||
Welcome to Linkedin Marketing | 00:02:00 | ||
Setting up a LinkedIn Account | 00:06:00 | ||
Adding Experience & Skills to Your LinkedIn Account | 00:03:00 | ||
Adding A Professional Background Photo | 00:04:00 | ||
Adding Media To Your Linkedin Url | 00:06:00 | ||
Changing Your Linkedin Url | 00:04:00 | ||
Adding Your Website To Linkedin | 00:06:00 | ||
Creating Shareable Content On Linkedin | 00:04:00 | ||
Linkedin Company Pages Examples | 00:05:00 | ||
Creating a LinkedIn Company Page | 00:02:00 | ||
Managing Your LinkedIn Company Page | 00:07:00 | ||
Getting $50 in LinkedIn Ads Credits | 00:03:00 | ||
LinkedIn Ads Introduction | 00:03:00 | ||
Creating a LinkedIn Sponsored Content Ad. | 00:12:00 | ||
Waiting for LinkedIn Ad approval | 00:01:00 | ||
Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
LinkedIn Campaign Manager | 00:03:00 | ||
Assignment | 00:02:00 | ||
Periscope (Social Media Marketing) | |||
What is Periscope | 00:01:00 | ||
Optional Equipment | 00:05:00 | ||
Assignment | 00:01:00 | ||
Social Media Live Streaming | |||
Basic Equipment for Social Media Streaming | 00:09:00 | ||
Planning An Irresistible Live Streaming Session | 00:10:00 | ||
Facebook Live Basics | 00:05:00 | ||
Facebook Live Session From Your Smartphone | 00:07:00 | ||
Sharing Your Facebook Live Sessions | 00:03:00 | ||
Three Ways To Reuse Your Facebook Live Sessions | 00:05:00 | ||
YouTube Live Basics | 00:02:00 | ||
Running A Youtube Live From Your Smartphone | 00:05:00 | ||
Instagram Live | 00:03:00 | ||
Periscope Live | 00:03:00 | ||
Introduction to OBS Broadcaster Software | 00:03:00 | ||
Setting up your OBS Software | 00:11:00 | ||
Using OBS Studio Mode | 00:05:00 | ||
Facebook Live Streaming with OBS | 00:12:00 | ||
YouTube Live Streaming with OBS | 00:07:00 | ||
Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
Other Awesome Software For Live Streaming | 00:08:00 | ||
Assignment on Social Media Live Streaming | 00:03:00 | ||
Podcasting | |||
Podcasting Intro | 00:02:00 | ||
Podcasting Tools | 00:07:00 | ||
Hosting Your Podcast with Libsyn | 00:07:00 | ||
Submitting Podcast to iTunes | 00:02:00 | ||
Validate Your Podcast Work | 00:01:00 | ||
Quora | |||
Quora Basics | 00:03:00 | ||
Finding, Answering and Optimising Your Quora Answers | 00:03:00 | ||
Google Analytics | |||
Setting Up Google Analytics | 00:06:00 | ||
Navigating the Google Analytics Dashboard | 00:07:00 | ||
Know Your Audience with Analytics | 00:06:00 | ||
User Acquisition and Behavior Flow | 00:13:00 | ||
See Where Visitors Click with Page Analytics | 00:05:00 | ||
User Behavior and Site Speed | 00:04:00 | ||
Setting Up Goals | 00:03:00 | ||
Google Plus (Social Media Marketing) | |||
Welcome To Google Plus | 00:01:00 | ||
What Are The Differences Between Google Pages And Profile | 00:04:00 | ||
Adding Your Profile And Cover Image | 00:04:00 | ||
Adding Your Contact Info | 00:05:00 | ||
Adding Links To Your Website And Social Media | 00:02:00 | ||
Adding Your Story | 00:04:00 | ||
Previewing The Page | 00:05:00 | ||
Conclusion | |||
Conclusion | 00:02:00 | ||
Assignment | |||
Assignment – Advanced Diploma in Digital Marketing | 1 week, 3 days | ||
Recommended Materials | |||
Workbook – Advanced Diploma in Digital Marketing | 2 weeks, 1 day | ||
Order Your Certificate | |||
Order Your Certificate QLS | 00:00:00 |
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