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Advanced Diploma in Digital Marketing
Advanced Diploma in Digital Marketing
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Introductions of Advanced Diploma in Digital Marketing
Be an online marketer with the Advanced Diploma in Digital Marketing and promote your business or help others to market their business.
Digital marketing is the marketing strategies that use digital media for marketing. In the course, you will master all the essential steps for becoming a skilled digital marketer.
Descriptions of Advanced Diploma in Digital Marketing
Nowadays, digital marketing has mandatory for business, especially if you are running an e-commerce site, you must market through digital media. It may include social media marketing and other ways. Through the well-organized study materials and video-lessons, the course teaches you how to promote your business through digital media and how to use social media like Facebook, Twitter, Instagram, Pinterest, YouTube for marketing. You will also learn the techniques of using Podcast, Quora, email marketing, content marketing, branding and more. Apart from these, the course guides you how to set up Google Adwords and Analytics.
Upon completion, you will gain a solid understanding of digital media and able to apply the acquired knowledge in the real world either for your business or for your clients.
Advanced Diploma in Digital Marketing Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
Certification
After completing this course's assessment, you will be eligible for:
- A CPD QS accredited Certificate from One Education.
The CPD QS accredited certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
You can Order Your CPD QS Accredited Certificate from here.
- Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, you will be able to order an endorsed certificate as proof of your new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £129. There is an additional £10 postage charge for international students.
You can Order Your QLS Endorsed Certificate from here.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed. However, if you fail, you can always retake the exam for £3.99.
After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
After passing the assignment exam, you will be able to apply for a certificate.
Why study this advanced digital marketing course?
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.
The Advanced Diploma in Digital Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Introduction | |||
| Digital Marketing | 00:02:00 | ||
| DMM Intro | 00:02:00 | ||
| Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define your Purpose | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Positioning Your Brand | 00:04:00 | ||
| Case studies – Positioning | 00:03:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality | 00:02:00 | ||
| Case Study – Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business | 00:09:00 | ||
| Brand Identity | |||
| Intro Brand Identity | 00:02:00 | ||
| Case Study – 3 Company Styles | 00:05:00 | ||
| Free Branding Tools | 00:08:00 | ||
| Learn Canva in 10 Minutes | 00:11:00 | ||
| Learn Photoshop in 30 Minutes | 00:26:00 | ||
| Websites | |||
| Intro to Websites | 00:04:00 | ||
| Choose a Domain Name | 00:05:00 | ||
| Intro to WordPress Lessons | 00:01:00 | ||
| Purchase Hosting and Install WordPress | 00:06:00 | ||
| Navigating WordPress | 00:06:00 | ||
| Install and Activate Themes | 00:07:00 | ||
| Add a Static Home Page | 00:04:00 | ||
| Edit a Page & Change the Site Title | 00:17:00 | ||
| Add and Edit a Menu | 00:06:00 | ||
| Publish Website | 00:02:00 | ||
| Write a New Post & Organise Your Blog | 00:09:00 | ||
| Blog Page Design – Excerpts vs Full Content | 00:01:00 | ||
| YouTube Videos | 00:04:00 | ||
| Customise the Sidebar | 00:05:00 | ||
| Site Icon | 00:02:00 | ||
| Add Site Icon with a Plugin | 00:02:00 | ||
| Make Your Website Responsive and Mobile Friendly | 00:03:00 | ||
| Customise Footer Information | 00:03:00 | ||
| Find, Install, and Activate Plugins | 00:07:00 | ||
| Backing Up Your Website | 00:05:00 | ||
| Securing Your Site from Attackers | 00:05:00 | ||
| Make Your Site SEO Friendly | 00:06:00 | ||
| Make Your Website Faster | 00:05:00 | ||
| See your Google Analytics in WordPress | 00:05:00 | ||
| Block Spam with Akismet | 00:03:00 | ||
| Pretty Link Redirects & Link Shortener | 00:03:00 | ||
| WordPress Commenting Systems & Plugins | 00:05:00 | ||
| Secure Contact Forms in WordPress | 00:07:00 | ||
| Free Email Marketing in WordPress | 00:11:00 | ||
| Add Social Sharing Buttons | 00:07:00 | ||
| What Pages Do You Need | 00:09:00 | ||
| Design a Home Page that Works | 00:09:00 | ||
| The Start Here and About Page | 00:06:00 | ||
| The Resource Page | 00:06:00 | ||
| Email Marketing | |||
| Easy Email Marketing Funnel | 00:07:00 | ||
| Email Marketing Tools | 00:04:00 | ||
| Lead Magnets | 00:07:00 | ||
| Where to Put Opt-In Forms | 00:06:00 | ||
| Segmenting and Tagging Your Subscribers | 00:05:00 | ||
| Email Sequences | 00:13:00 | ||
| Better Email Subject Lines | 00:04:00 | ||
| Using Analytics to Improve Emails | 00:07:00 | ||
| Case Study – 100 Subscribers in Less Than 1 Week | 00:06:00 | ||
| Copywriting, Blogging & SEO | |||
| Copywriting Basics | 00:02:00 | ||
| A.I.D.A | 00:06:00 | ||
| Case Study of a Sales Page | 00:08:00 | ||
| 10 Commandments of Copywriting | 00:07:00 | ||
| Write Better Headlines | 00:05:00 | ||
| Write Quality Articles | 00:06:00 | ||
| Optimize Your Website SEO | 00:05:00 | ||
| YouTube | |||
| Intro to YouTube | 00:07:00 | ||
| Case Study – YouTube Sales Funnel | 00:05:00 | ||
| YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
| Keyword Research for YouTube Videos | 00:06:00 | ||
| Start Your New Channel | 00:03:00 | ||
| Channel Art and Icon | 00:07:00 | ||
| Channel Description | 00:03:00 | ||
| Customize Your Channel Design | 00:04:00 | ||
| Add a Channel Trailer | 00:02:00 | ||
| YouTube Channel Settings and Verification | 00:07:00 | ||
| Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
| Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
| Cards and End Screens | 00:08:00 | ||
| Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
| Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
| Live Streaming with YouTube Live | 00:04:00 | ||
| Free Music on YouTube Live | 00:03:00 | ||
| Create a YouTube Ad. | 00:05:00 | ||
| Spy on Competition with Social Blade | 00:04:00 | ||
| Video Marketing | |||
| Intro to Video | 00:04:00 | ||
| Video Equipment for Beginners | 00:08:00 | ||
| Tools to Make Your Videos More Professional | 00:04:00 | ||
| Structure a Video that Sells | 00:04:00 | ||
| Intro to Video Production Bootcamp | 00:01:00 | ||
| What Makes a Great Video? | 00:03:00 | ||
| What Type of Video Should You Make? | 00:03:00 | ||
| Great Video Ideas | 00:05:00 | ||
| Plan Your Video | 00:04:00 | ||
| The Pre-Production Checklist | 00:04:00 | ||
| Introduction | 00:02:00 | ||
| Camera Options | 00:06:00 | ||
| Microphone Options | 00:05:00 | ||
| Lighting Options | 00:02:00 | ||
| Editing Tools | 00:02:00 | ||
| Exposing Your Shot | 00:05:00 | ||
| Compose Your Shots | 00:04:00 | ||
| Filming Yourself | 00:01:00 | ||
| Getting the Right Shot | 00:04:00 | ||
| Choose a Background | 00:03:00 | ||
| My Office Video Setup | 00:03:00 | ||
| Exposing with DSLR and Mirrorless Cameras | 00:07:00 | ||
| Focus with DSLR and Mirrorless Cameras | 00:03:00 | ||
| Know Your Lenses | 00:04:00 | ||
| Shoot with Your Webcam | 00:06:00 | ||
| Stabilize Your Shots | 00:03:00 | ||
| Record Great Screencast Videos | 00:04:00 | ||
| Choose the Right Microphone | 00:03:00 | ||
| Record Better Audio in Any Environment | 00:01:00 | ||
| Lavalier Microphones | 00:03:00 | ||
| Shotgun Microphones | 00:01:00 | ||
| Recording Audio with Your Computer | 00:02:00 | ||
| Lighting | 00:01:00 | ||
| Use Natural Light | 00:04:00 | ||
| Three-Point Lighting | 00:07:00 | ||
| Facebook Groups (Social Media Marketing) | |||
| Intro to FB Groups | 00:02:00 | ||
| Create Your Group – Walk Through | 00:11:00 | ||
| Tips for a More Engaged Facebook Group | 00:08:00 | ||
| Scheduling Posts, Live Video, and More | 00:04:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| Why Facebook Pages are Important for your Business | 00:01:00 | ||
| Creating a Stunning Facebook page for your business | 00:01:00 | ||
| Adding Essential Information to your Facebook Page | 00:09:00 | ||
| Selecting your Profile Image | 00:11:00 | ||
| Creating Professional Facebook Cover Image for your Pages | 00:05:00 | ||
| Creating a Captivating Facebook Page Description Using The Ads. | 00:12:00 | ||
| Getting Your Facebook Page Username | 00:03:00 | ||
| Facebook Page Apps to Increase Fans Engagement | 00:08:00 | ||
| Top 9 Ways to Monetise Your Facebook Page | 00:12:00 | ||
| Exploring Publishing tools | 00:10:00 | ||
| Scheduling Facebook posts | 00:05:00 | ||
| Follow Your Competitors on Facebook | 00:11:00 | ||
| How to guarantee your fans see all your posts | 00:10:00 | ||
| Facebook Insights | 00:12:00 | ||
| Promoting your Facebook Page | 00:11:00 | ||
| Four Unlimited Sources of Royalty Free Image | 00:12:00 | ||
| Turn Any Image Into a Clickable Facebook Post | 00:05:00 | ||
| Assignment – Create a Facebook page | 00:03:00 | ||
| Facebook Ads (Social Media Marketing) | |||
| Introduction to Facebook Ads | 00:01:00 | ||
| Introduction to the Facebook Ads Manager | 00:06:00 | ||
| Setting up your Facebook payment account | 00:02:00 | ||
| Defining your Facebook Target Audience | 00:12:00 | ||
| Level 1 – Creating the Ad | 00:05:00 | ||
| Level 1 – Boosting Your Post | 00:09:00 | ||
| Level 2 – Creating Your Ad in the Ads Manager | 00:11:00 | ||
| Tips to Have Your Ad Approved | 00:03:00 | ||
| Analysing Results | 00:11:00 | ||
| Assignment | 00:01:00 | ||
| Facebook Retargeting (Social Media Marketing) | |||
| The Importance of Facebook Retargetting | 00:06:00 | ||
| Creating a Facebook Pixel | 00:05:00 | ||
| Installing Pixel In WordPress | 00:05:00 | ||
| Installing Pixel In A Non-WordPress Website | 00:02:00 | ||
| Pixel Testing | 00:04:00 | ||
| Creating Your First Audience With Pixel | 00:04:00 | ||
| Facebook Pixel Advanced Audience Creation | 00:14:00 | ||
| Message – Your Audience Is Too Small | 00:02:00 | ||
| Creating Your Optimised Fb Ad With The Pixel | 00:11:00 | ||
| Assignment – Installing Facebook Pixel In Your Web | 00:01:00 | ||
| Facebook For Local Business (Social Media Marketing) | |||
| How Facebook Ads Can Help Your Local Business | 00:06:00 | ||
| The Plan For Your Local Business | 00:08:00 | ||
| Reaching People Around Your Business | 00:10:00 | ||
| Creating Your Local Business Ad | 00:10:00 | ||
| Assignment | 00:02:00 | ||
| Google Adwords | |||
| Google Adwords For Your Business | 00:02:00 | ||
| How Adwords Works | 00:03:00 | ||
| Example Of Ads That We Are Creating | 00:04:00 | ||
| Setting Up Your Adwords Account | 00:07:00 | ||
| Exploring The Adwords Interface | 00:05:00 | ||
| Discovering The Best Keywords | 00:11:00 | ||
| Creating A Google Adwords Search Campaign | 00:06:00 | ||
| Creating An Ad Group And Adding Keywords | 00:04:00 | ||
| Selecting Your Audience | 00:04:00 | ||
| Choosing Your Vid Setting For Google Adwords | 00:04:00 | ||
| Finalising Your Google Ad | 00:06:00 | ||
| Managing Your Google Ads Campaigns And Analytics | 00:03:00 | ||
| Creating A Youtube Ad With Google Adwords | 00:10:00 | ||
| Your Next Steps | 00:01:00 | ||
| Assignment | 00:01:00 | ||
| Twitter (Social Media Marketing) | |||
| The Way Twitter Can Help Your Business Growth | 00:02:00 | ||
| Choosing The Best Username Or Twitter Handle | 00:06:00 | ||
| 4 Tips For Choosing Your Twitter Handle | 00:02:00 | ||
| Creating A Twitter Account | 00:05:00 | ||
| Creating An Outstanding Twitter Profile Page | 00:04:00 | ||
| Adding Your Profile And Header Photo | 00:10:00 | ||
| Writing An Optimised Bio | 00:11:00 | ||
| Pin The Most Important Tweet For Your Bio | 00:06:00 | ||
| Connecting With Other Influencers | 00:06:00 | ||
| Twitter Hashtags | 00:06:00 | ||
| Growing Your Twitter Presence With Jooicer | 00:09:00 | ||
| Add Twitter Buttons To Your Website | 00:10:00 | ||
| Add Twitter Widgets To Your Website | 00:07:00 | ||
| Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
| Twitter Ads – Adding your Payment Method | 00:01:00 | ||
| Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Assignment | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| Instagram for Business: Defining The Strategy | 00:04:00 | ||
| Create an Instagram for Business profile | 00:04:00 | ||
| Building a Killer Instagram Profile | 00:03:00 | ||
| Building a Killer Instagram profile – 2 | 00:04:00 | ||
| Building a Killer Instagram Profile – 3 | 00:05:00 | ||
| Building a Killer Instagram Profile – 4 | 00:02:00 | ||
| Accessing the Ads Manager | 00:03:00 | ||
| Creating your First Instagram Ad | 00:04:00 | ||
| Creating Your Instagram Ad | 00:08:00 | ||
| Important Tips to Have a Successful Ad on Instagram | 00:05:00 | ||
| Mistake 1 | 00:02:00 | ||
| Mistake 2 | 00:01:00 | ||
| Mistake 3 | 00:02:00 | ||
| Mistake 4 | 00:01:00 | ||
| Mistake 5 | 00:01:00 | ||
| Mistake 6 | 00:01:00 | ||
| Tools To Create Instagram Photos | 00:04:00 | ||
| Creating Viral Instagram Photos | 00:13:00 | ||
| Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
| Instagram Live and Instagram Stories | 00:04:00 | ||
| Assignment – Instagram Ads | 00:01:00 | ||
| Pinterest (Social Media Marketing) | |||
| Why Pinterest And How It Can Your Business Grow | 00:03:00 | ||
| Opening A Pinterest Business Account | 00:03:00 | ||
| Linking Pinterest With Your Website | 00:05:00 | ||
| Linking Pinterest With Other Social Media Platforms | 00:02:00 | ||
| Optimising Your Pinterest Profile | 00:09:00 | ||
| Creating Boards | 00:09:00 | ||
| Using Secret Boards | 00:03:00 | ||
| The Powerful Pinterest Notification | 00:01:00 | ||
| Adding Pinterest Chrome Extension | 00:03:00 | ||
| Adding Pinterest To Your Website | 00:14:00 | ||
| Pinterest Ads – Getting started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Creating a Pinterest Ad | 00:13:00 | ||
| Creating Pinterest Ads Fast | 00:03:00 | ||
| Assignment | 00:01:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to Linkedin Marketing | 00:02:00 | ||
| Setting up a LinkedIn Account | 00:06:00 | ||
| Adding Experience & Skills to Your LinkedIn Account | 00:03:00 | ||
| Adding A Professional Background Photo | 00:04:00 | ||
| Adding Media To Your Linkedin Url | 00:06:00 | ||
| Changing Your Linkedin Url | 00:04:00 | ||
| Adding Your Website To Linkedin | 00:06:00 | ||
| Creating Shareable Content On Linkedin | 00:04:00 | ||
| Linkedin Company Pages Examples | 00:05:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing Your LinkedIn Company Page | 00:07:00 | ||
| Getting $50 in LinkedIn Ads Credits | 00:03:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Creating a LinkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
| LinkedIn Campaign Manager | 00:03:00 | ||
| Assignment | 00:02:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Optional Equipment | 00:05:00 | ||
| Assignment | 00:01:00 | ||
| Social Media Live Streaming | |||
| Basic Equipment for Social Media Streaming | 00:09:00 | ||
| Planning An Irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Facebook Live Session From Your Smartphone | 00:07:00 | ||
| Sharing Your Facebook Live Sessions | 00:03:00 | ||
| Three Ways To Reuse Your Facebook Live Sessions | 00:05:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Running A Youtube Live From Your Smartphone | 00:05:00 | ||
| Instagram Live | 00:03:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting up your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other Awesome Software For Live Streaming | 00:08:00 | ||
| Assignment on Social Media Live Streaming | 00:03:00 | ||
| Podcasting | |||
| Podcasting Intro | 00:02:00 | ||
| Podcasting Tools | 00:07:00 | ||
| Hosting Your Podcast with Libsyn | 00:07:00 | ||
| Submitting Podcast to iTunes | 00:02:00 | ||
| Validate Your Podcast Work | 00:01:00 | ||
| Quora | |||
| Quora Basics | 00:03:00 | ||
| Finding, Answering and Optimising Your Quora Answers | 00:03:00 | ||
| Google Analytics | |||
| Setting Up Google Analytics | 00:06:00 | ||
| Navigating the Google Analytics Dashboard | 00:07:00 | ||
| Know Your Audience with Analytics | 00:06:00 | ||
| User Acquisition and Behavior Flow | 00:13:00 | ||
| See Where Visitors Click with Page Analytics | 00:05:00 | ||
| User Behavior and Site Speed | 00:04:00 | ||
| Setting Up Goals | 00:03:00 | ||
| Google Plus (Social Media Marketing) | |||
| Welcome To Google Plus | 00:01:00 | ||
| What Are The Differences Between Google Pages And Profile | 00:04:00 | ||
| Adding Your Profile And Cover Image | 00:04:00 | ||
| Adding Your Contact Info | 00:05:00 | ||
| Adding Links To Your Website And Social Media | 00:02:00 | ||
| Adding Your Story | 00:04:00 | ||
| Previewing The Page | 00:05:00 | ||
| Conclusion | |||
| Conclusion | 00:02:00 | ||
| Assignment | |||
| Assignment – Advanced Diploma in Digital Marketing | 1 week, 3 days | ||
| Recommended Materials | |||
| Workbook – Advanced Diploma in Digital Marketing | 2 weeks, 1 day | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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