Advanced Diploma in Digital Marketing

Advanced Diploma in Digital Marketing

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Introductions of Advanced Diploma in Digital Marketing

Be an online marketer with the Advanced Diploma in Digital Marketing and promote your business or help others to market their business.

Digital marketing is the marketing strategies that use digital media for marketing. In the course, you will master all the essential steps for becoming a skilled digital marketer.

Descriptions of Advanced Diploma in Digital Marketing

Nowadays, digital marketing has mandatory for business, especially if you are running an e-commerce site, you must market through digital media. It may include social media marketing and other ways. Through the well-organized study materials and video-lessons, the course teaches you how to promote your business through digital media and how to use social media like Facebook, Twitter, Instagram, Pinterest, YouTube for marketing. You will also learn the techniques of using Podcast, Quora, email marketing, content marketing, branding and more. Apart from these, the course guides you how to set up Google Adwords and Analytics.

Upon completion, you will gain a solid understanding of digital media and able to apply the acquired knowledge in the real world either for your business or for your clients.

Advanced Diploma in Digital Marketing Course Design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Certification

After completing this course's assessment, you will be eligible for:

The CPD QS accredited certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

You can Order Your CPD QS Accredited Certificate from here.

After successfully completing the course, you will be able to order an endorsed certificate as proof of your new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £129. There is an additional £10 postage charge for international students.

You can Order Your QLS Endorsed Certificate from here.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed. However, if you fail, you can always retake the exam for £3.99.

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Why study this advanced digital marketing course?

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and a certificate attesting to your knowledge.

The Advanced Diploma in Digital Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Introduction
Digital Marketing 00:02:00
DMM Intro 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Case Studies 00:05:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Purchase Hosting and Install WordPress 00:06:00
Navigating WordPress 00:06:00
Install and Activate Themes 00:07:00
Add a Static Home Page 00:04:00
Edit a Page & Change the Site Title 00:17:00
Add and Edit a Menu 00:06:00
Publish Website 00:02:00
Write a New Post & Organise Your Blog 00:09:00
Blog Page Design – Excerpts vs Full Content 00:01:00
YouTube Videos 00:04:00
Customise the Sidebar 00:05:00
Site Icon 00:02:00
Add Site Icon with a Plugin 00:02:00
Make Your Website Responsive and Mobile Friendly 00:03:00
Customise Footer Information 00:03:00
Find, Install, and Activate Plugins 00:07:00
Backing Up Your Website 00:05:00
Securing Your Site from Attackers 00:05:00
Make Your Site SEO Friendly 00:06:00
Make Your Website Faster 00:05:00
See your Google Analytics in WordPress 00:05:00
Block Spam with Akismet 00:03:00
Pretty Link Redirects & Link Shortener 00:03:00
WordPress Commenting Systems & Plugins 00:05:00
Secure Contact Forms in WordPress 00:07:00
Free Email Marketing in WordPress 00:11:00
Add Social Sharing Buttons 00:07:00
What Pages Do You Need 00:09:00
Design a Home Page that Works 00:09:00
The Start Here and About Page 00:06:00
The Resource Page 00:06:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to Put Opt-In Forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Than 1 Week 00:06:00
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 00:05:00
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:03:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Professional 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
What Makes a Great Video? 00:03:00
What Type of Video Should You Make? 00:03:00
Great Video Ideas 00:05:00
Plan Your Video 00:04:00
The Pre-Production Checklist 00:04:00
Introduction 00:02:00
Camera Options 00:06:00
Microphone Options 00:05:00
Lighting Options 00:02:00
Editing Tools 00:02:00
Exposing Your Shot 00:05:00
Compose Your Shots 00:04:00
Filming Yourself 00:01:00
Getting the Right Shot 00:04:00
Choose a Background 00:03:00
My Office Video Setup 00:03:00
Exposing with DSLR and Mirrorless Cameras 00:07:00
Focus with DSLR and Mirrorless Cameras 00:03:00
Know Your Lenses 00:04:00
Shoot with Your Webcam 00:06:00
Stabilize Your Shots 00:03:00
Record Great Screencast Videos 00:04:00
Choose the Right Microphone 00:03:00
Record Better Audio in Any Environment 00:01:00
Lavalier Microphones 00:03:00
Shotgun Microphones 00:01:00
Recording Audio with Your Computer 00:02:00
Lighting 00:01:00
Use Natural Light 00:04:00
Three-Point Lighting 00:07:00
Facebook Groups (Social Media Marketing)
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Facebook Pages (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a Captivating Facebook Page Description Using The Ads. 00:12:00
Getting Your Facebook Page Username 00:03:00
Facebook Page Apps to Increase Fans Engagement 00:08:00
Top 9 Ways to Monetise Your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
Follow Your Competitors on Facebook 00:11:00
How to guarantee your fans see all your posts 00:10:00
Facebook Insights 00:12:00
Promoting your Facebook Page 00:11:00
Four Unlimited Sources of Royalty Free Image 00:12:00
Turn Any Image Into a Clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Ads (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
Setting up your Facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting Your Post 00:09:00
Level 2 – Creating Your Ad in the Ads Manager 00:11:00
Tips to Have Your Ad Approved 00:03:00
Analysing Results 00:11:00
Assignment 00:01:00
Facebook Retargeting (Social Media Marketing)
The Importance of Facebook Retargetting 00:06:00
Creating a Facebook Pixel 00:05:00
Installing Pixel In WordPress 00:05:00
Installing Pixel In A Non-WordPress Website 00:02:00
Pixel Testing 00:04:00
Creating Your First Audience With Pixel 00:04:00
Facebook Pixel Advanced Audience Creation 00:14:00
Message – Your Audience Is Too Small 00:02:00
Creating Your Optimised Fb Ad With The Pixel 00:11:00
Assignment – Installing Facebook Pixel In Your Web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads Can Help Your Local Business 00:06:00
The Plan For Your Local Business 00:08:00
Reaching People Around Your Business 00:10:00
Creating Your Local Business Ad 00:10:00
Assignment 00:02:00
Google Adwords
Google Adwords For Your Business 00:02:00
How Adwords Works 00:03:00
Example Of Ads That We Are Creating 00:04:00
Setting Up Your Adwords Account 00:07:00
Exploring The Adwords Interface 00:05:00
Discovering The Best Keywords 00:11:00
Creating A Google Adwords Search Campaign 00:06:00
Creating An Ad Group And Adding Keywords 00:04:00
Selecting Your Audience 00:04:00
Choosing Your Vid Setting For Google Adwords 00:04:00
Finalising Your Google Ad 00:06:00
Managing Your Google Ads Campaigns And Analytics 00:03:00
Creating A Youtube Ad With Google Adwords 00:10:00
Your Next Steps 00:01:00
Assignment 00:01:00
Twitter (Social Media Marketing)
The Way Twitter Can Help Your Business Growth 00:02:00
Choosing The Best Username Or Twitter Handle 00:06:00
4 Tips For Choosing Your Twitter Handle 00:02:00
Creating A Twitter Account 00:05:00
Creating An Outstanding Twitter Profile Page 00:04:00
Adding Your Profile And Header Photo 00:10:00
Writing An Optimised Bio 00:11:00
Pin The Most Important Tweet For Your Bio 00:06:00
Connecting With Other Influencers 00:06:00
Twitter Hashtags 00:06:00
Growing Your Twitter Presence With Jooicer 00:09:00
Add Twitter Buttons To Your Website 00:10:00
Add Twitter Widgets To Your Website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment 00:02:00
Instagram (Social Media Marketing)
Instagram for Business: Defining The Strategy 00:04:00
Create an Instagram for Business profile 00:04:00
Building a Killer Instagram Profile 00:03:00
Building a Killer Instagram profile – 2 00:04:00
Building a Killer Instagram Profile – 3 00:05:00
Building a Killer Instagram Profile – 4 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating Your Instagram Ad 00:08:00
Important Tips to Have a Successful Ad on Instagram 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools To Create Instagram Photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Pinterest (Social Media Marketing)
Why Pinterest And How It Can Your Business Grow 00:03:00
Opening A Pinterest Business Account 00:03:00
Linking Pinterest With Your Website 00:05:00
Linking Pinterest With Other Social Media Platforms 00:02:00
Optimising Your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secret Boards 00:03:00
The Powerful Pinterest Notification 00:01:00
Adding Pinterest Chrome Extension 00:03:00
Adding Pinterest To Your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkedin Marketing 00:02:00
Setting up a LinkedIn Account 00:06:00
Adding Experience & Skills to Your LinkedIn Account 00:03:00
Adding A Professional Background Photo 00:04:00
Adding Media To Your Linkedin Url 00:06:00
Changing Your Linkedin Url 00:04:00
Adding Your Website To Linkedin 00:06:00
Creating Shareable Content On Linkedin 00:04:00
Linkedin Company Pages Examples 00:05:00
Creating a LinkedIn Company Page 00:02:00
Managing Your LinkedIn Company Page 00:07:00
Getting $50 in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a LinkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
LinkedIn Campaign Manager 00:03:00
Assignment 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment 00:05:00
Assignment 00:01:00
Social Media Live Streaming
Basic Equipment for Social Media Streaming 00:09:00
Planning An Irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session From Your Smartphone 00:07:00
Sharing Your Facebook Live Sessions 00:03:00
Three Ways To Reuse Your Facebook Live Sessions 00:05:00
YouTube Live Basics 00:02:00
Running A Youtube Live From Your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other Awesome Software For Live Streaming 00:08:00
Assignment on Social Media Live Streaming 00:03:00
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcast with Libsyn 00:07:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimising Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Google Plus (Social Media Marketing)
Welcome To Google Plus 00:01:00
What Are The Differences Between Google Pages And Profile 00:04:00
Adding Your Profile And Cover Image 00:04:00
Adding Your Contact Info 00:05:00
Adding Links To Your Website And Social Media 00:02:00
Adding Your Story 00:04:00
Previewing The Page 00:05:00
Conclusion
Conclusion 00:02:00
Assignment
Assignment – Advanced Diploma in Digital Marketing 1 week, 3 days
Recommended Materials
Workbook – Advanced Diploma in Digital Marketing 2 weeks, 1 day
Order Your Certificate
Order Your Certificate QLS 00:00:00
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