Applied Business Strategy for Managers
Applied Business Strategy for Managers
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1 Year Access 
Intermediate
2 Students -
1 hour, 32 minutes
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Overview
Learn how to plan and coordinate tactics to make your company thrive in any competitive market when you take this course on Applied Business Strategy for Managers. The foundation of a business manager’s success comes from their reasoning and organisational competencies. Prepare yourself for profit and success with this insightful training for critical skills in evaluation, leadership, and design work, giving you the qualities vital for a leading position in the marketplace.
This Business Management tutorial provides a masterclass in all the sensibilities and understanding that are required to plan ahead in commerce and look to a lucrative future. A corporate leader can never just think of the here, and now, so you will be taught all aspects of strategic management and company planning whilst building skills and resources for the future. Don’t be left in the past; train now for the future.
Learning Outcome
- Understand why crafting and strategic planning is crucial for success
- Discover the different types of strategic approaches available in business
- Know the importance of ethical leadership and corporate governance
- Gain the ability to analyse the external environment of a company
- Explore the best way to build and embed an overall strategy in a company
- Learn how to ensure that a business is prepared for a successful future
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The Applied Business Strategy for Managers is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01: What is Strategy? | |||
| What is Strategy? | 00:01:00 | ||
| Strategy Definition | 00:01:00 | ||
| Mintzberg Strategy Definitions | 00:01:00 | ||
| What is Strategy and Identifying the Strategy of a Company? | 00:01:00 | ||
| Identifying the Strategy of a Company | 00:01:00 | ||
| Strategy and the Quest for Competitive Advantage | 00:01:00 | ||
| Strategy and the Business Model of the Firm | 00:01:00 | ||
| Why Crafting and Executing Strategy Are Important Tasks | 00:01:00 | ||
| The Ideology of Strategy | 00:01:00 | ||
| The 3C Model and the Triple Bottom Line | 00:01:00 | ||
| Hierarchy of Strategy | 00:01:00 | ||
| Management By Objectives (MBO) | 00:01:00 | ||
| Mintzberg (Strategy and Structure) | 00:01:00 | ||
| Section 02: Strategic Management Approaches | |||
| Strategic Management Approaches | 00:01:00 | ||
| Prescriptive Strategy | 00:01:00 | ||
| Emergent Strategy | 00:01:00 | ||
| Strategic Thinking | 00:02:00 | ||
| Design Led Thinking | 00:01:00 | ||
| Game Theory | 00:01:00 | ||
| Decision Making Models | 00:01:00 | ||
| Models of Decision Making | 00:02:00 | ||
| Strategic Frameworks and Models | 00:01:00 | ||
| Perspectives on Strategic Directions & the Market Based View (MBV) | 00:01:00 | ||
| VRIO Resource Based Framework and Knowledge Based View | 00:02:00 | ||
| Relational and Transient Based Views | 00:01:00 | ||
| Dominant Themes – Corporate Social Responsibility (CSR) | 00:01:00 | ||
| Dominant Themes – Digital Disruption | 00:01:00 | ||
| Corporate Governance and Ethical Leadership | 00:01:00 | ||
| Strategic Management and Approaches Summary | 00:01:00 | ||
| Section 03: Corporate Planning | |||
| Evaluating the External Environment of a Company | 00:01:00 | ||
| Relevant Components of the External Environment of a Company | 00:02:00 | ||
| Five Forces Framework | 00:01:00 | ||
| Potential New Entrants and Substitute Products | 00:01:00 | ||
| Buyer/Customer Power, Suppliers and Rivalry | 00:02:00 | ||
| Five Forces Framework | 00:01:00 | ||
| Strategic Group Analysis | 00:01:00 | ||
| Obtaining Necessary Data | 00:01:00 | ||
| Critical Success Factors | 00:01:00 | ||
| Evaluating the Company’s Resources, Capabilities & Competitiveness | 00:02:00 | ||
| Analyzing the Position and Current Strategy of a Company | 00:01:00 | ||
| Consumer Needs Analysis and Strategic Alignment | 00:01:00 | ||
| Balanced Scorecard | 00:02:00 | ||
| Analyzing Resources and Capabilities | 00:01:00 | ||
| Resources | 00:01:00 | ||
| Core Competencies | 00:01:00 | ||
| SWOT | 00:01:00 | ||
| The Value Chain and Customer Value Proposition | 00:01:00 | ||
| Different Value Chains | 00:02:00 | ||
| Competitive Strength Assessments | 00:01:00 | ||
| Strategy Mapping | 00:01:00 | ||
| Section Summary | 00:01:00 | ||
| Section 04: Building Your Firm's Business Strategy | |||
| Building Your Business Strategy for the Firm | 00:02:00 | ||
| Key Actions | 00:01:00 | ||
| The 5 Generic Competitive Strategies | 00:01:00 | ||
| Low-Cost Provider Strategies | 00:01:00 | ||
| Broad Differentiation Strategies | 00:01:00 | ||
| Focused Strategies | 00:01:00 | ||
| Best-Cost Provider Strategies | 00:01:00 | ||
| Developing Competitive Strategies | 00:01:00 | ||
| Offensive and Defensive Strategies | 00:02:00 | ||
| Blue and Red Ocean Strategy | 00:01:00 | ||
| Horizontal and Vertical Strategies | 00:02:00 | ||
| Outsourcing Strategies | 00:01:00 | ||
| Strategic Alliances and Partnerships | 00:01:00 | ||
| Evaluating Business-Unit Competitive Strength | 00:01:00 | ||
| Building Corporate Level Strategy and Crafting New Strategic Moves | 00:01:00 | ||
| Section 05: Building Strategy for the Future | |||
| Functional Level Strategy | 00:01:00 | ||
| These Strategic Levels Lead to the Functional Strategy | 00:01:00 | ||
| Globalizing Your Strategy | 00:02:00 | ||
| Major Driver for Expansion | 00:01:00 | ||
| Strategic Approaches to Intentional Expansion | 00:01:00 | ||
| Transnational Strategy | 00:01:00 | ||
| How to Compete in Developing Countries | 00:02:00 | ||
| Commerce is Everywhere: New Retail and the Future | 00:01:00 | ||
| Strategy and the Future: Strategic Planning and Sense Making | 00:02:00 | ||
| Strategic Process Principles | 00:01:00 | ||
| Core Strategic Thinking | 00:01:00 | ||
| Summary | 00:01:00 | ||
| Assignment | |||
| Assignment -Applied Business Strategy for Managers | 00:00:00 | ||
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
