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Learning Outcome


Learn how to plan and coordinate tactics to make your company thrive in any competitive market when you take this course on Applied Business Strategy for Managers. The foundation of a business manager’s success comes from their reasoning and organisational competencies. Prepare yourself for profit and success with this insightful training for critical skills in evaluation, leadership, and design work, giving you the qualities vital for a leading position in the marketplace.    

This Business Management tutorial provides a masterclass in all the sensibilities and understanding that are required to plan ahead in commerce and look to a lucrative future. A corporate leader can never just think of the here, and now, so you will be taught all aspects of strategic management and company planning whilst building skills and resources for the future. Don’t be left in the past; train now for the future. 

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Applied Business Strategy for Managers is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: What is Strategy?
What is Strategy? 00:01:00
Strategy Definition 00:01:00
Mintzberg Strategy Definitions 00:01:00
What is Strategy and Identifying the Strategy of a Company? 00:01:00
Identifying the Strategy of a Company 00:01:00
Strategy and the Quest for Competitive Advantage 00:01:00
Strategy and the Business Model of the Firm 00:01:00
Why Crafting and Executing Strategy Are Important Tasks 00:01:00
The Ideology of Strategy 00:01:00
The 3C Model and the Triple Bottom Line 00:01:00
Hierarchy of Strategy 00:01:00
Management By Objectives (MBO) 00:01:00
Mintzberg (Strategy and Structure) 00:01:00
Section 02: Strategic Management Approaches
Strategic Management Approaches 00:01:00
Prescriptive Strategy 00:01:00
Emergent Strategy 00:01:00
Strategic Thinking 00:02:00
Design Led Thinking 00:01:00
Game Theory 00:01:00
Decision Making Models 00:01:00
Models of Decision Making 00:02:00
Strategic Frameworks and Models 00:01:00
Perspectives on Strategic Directions & the Market Based View (MBV) 00:01:00
VRIO Resource Based Framework and Knowledge Based View 00:02:00
Relational and Transient Based Views 00:01:00
Dominant Themes – Corporate Social Responsibility (CSR) 00:01:00
Dominant Themes – Digital Disruption 00:01:00
Corporate Governance and Ethical Leadership 00:01:00
Strategic Management and Approaches Summary 00:01:00
Section 03: Corporate Planning
Evaluating the External Environment of a Company 00:01:00
Relevant Components of the External Environment of a Company 00:02:00
Five Forces Framework 00:01:00
Potential New Entrants and Substitute Products 00:01:00
Buyer/Customer Power, Suppliers and Rivalry 00:02:00
Five Forces Framework 00:01:00
Strategic Group Analysis 00:01:00
Obtaining Necessary Data 00:01:00
Critical Success Factors 00:01:00
Evaluating the Company’s Resources, Capabilities & Competitiveness 00:02:00
Analyzing the Position and Current Strategy of a Company 00:01:00
Consumer Needs Analysis and Strategic Alignment 00:01:00
Balanced Scorecard 00:02:00
Analyzing Resources and Capabilities 00:01:00
Resources 00:01:00
Core Competencies 00:01:00
SWOT 00:01:00
The Value Chain and Customer Value Proposition 00:01:00
Different Value Chains 00:02:00
Competitive Strength Assessments 00:01:00
Strategy Mapping 00:01:00
Section Summary 00:01:00
Section 04: Building Your Firm's Business Strategy
Building Your Business Strategy for the Firm 00:02:00
Key Actions 00:01:00
The 5 Generic Competitive Strategies 00:01:00
Low-Cost Provider Strategies 00:01:00
Broad Differentiation Strategies 00:01:00
Focused Strategies 00:01:00
Best-Cost Provider Strategies 00:01:00
Developing Competitive Strategies 00:01:00
Offensive and Defensive Strategies 00:02:00
Blue and Red Ocean Strategy 00:01:00
Horizontal and Vertical Strategies 00:02:00
Outsourcing Strategies 00:01:00
Strategic Alliances and Partnerships 00:01:00
Evaluating Business-Unit Competitive Strength 00:01:00
Building Corporate Level Strategy and Crafting New Strategic Moves 00:01:00
Section 05: Building Strategy for the Future
Functional Level Strategy 00:01:00
These Strategic Levels Lead to the Functional Strategy 00:01:00
Globalizing Your Strategy 00:02:00
Major Driver for Expansion 00:01:00
Strategic Approaches to Intentional Expansion 00:01:00
Transnational Strategy 00:01:00
How to Compete in Developing Countries 00:02:00
Commerce is Everywhere: New Retail and the Future 00:01:00
Strategy and the Future: Strategic Planning and Sense Making 00:02:00
Strategic Process Principles 00:01:00
Core Strategic Thinking 00:01:00
Summary 00:01:00
Assignment -Applied Business Strategy for Managers 00:00:00

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