Basic Social Media Marketing introduces core strategies for building brand presence, engaging audiences, creating compelling content, analysing performance metrics, and running targeted campaigns to drive visibility, traffic, and measurable business growth online.
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1 Year Access 
Level 3
13 Students 
6 days, 6 hours Get access to 5000+ courses including this for only £49. Learn More.
The Basic Social Media Marketing course is designed to help beginners master social media marketing through practical techniques and proven digital marketing strategies. Learn content creation, effective social media strategy, and platform management for Facebook, Instagram, Twitter, and YouTube while building strong brand awareness across multiple social platforms.
Discover how to improve audience engagement, achieve organic growth, and strengthen online branding with powerful marketing methods. This course also covers marketing on other major social media sites, content scheduling, and profit-focused funnel building to help you create successful campaigns that deliver consistent business results.
Gain hands-on experience with A/B split testing to optimize campaign performance and maximize marketing success. By combining content creation, social media strategy, platform management, and data-driven decision-making, this Basic Social Media Marketing course prepares you to build engaging brands, grow loyal audiences, and succeed in today's competitive digital marketing landscape.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Basic Social Media Marketing course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £79, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the Basic Social Media Marketing course helps learners understand the fundamentals of promoting brands and engaging audiences across popular social media platforms. It covers essential topics such as content creation, audience targeting, posting strategies, and performance monitoring.
This course strengthens digital marketing, communication, and content planning skills, enabling learners to build an effective online presence and connect with their target audience. It also supports career and business growth by providing a solid foundation for successful social media marketing.
The Basic Social Media Marketing course has a total study time of 6 days, 6 hours. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while building a strong foundation in social media marketing, content planning, audience engagement, and effective platform management.
The Basic Social Media Marketing course is ideal for beginners, entrepreneurs, and small business owners who want to learn the fundamentals of promoting brands through social media platforms. No prior experience is required, though basic computer and internet skills are beneficial. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches the fundamentals of social media marketing, including content creation, audience engagement, and brand promotion.
No. It is suitable for beginners with no prior social media marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Short quizzes and practical exercises may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in social media marketing, digital marketing, content creation, brand management, and online business promotion.
| Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube | |||
| Social Marketing Introduction | 00:01:00 | ||
| Marketing On Facebook & Instagram | 00:19:00 | ||
| Marketing On Twitter & YouTube | 00:14:00 | ||
| Unit 02: Marketing On the Other Major Social Media Sites | |||
| Introduction to Pintrest Marketing | 00:01:00 | ||
| Pintrest Marketing – Part 1 | 00:07:00 | ||
| Pintrest Marketing – Part 2 | 00:16:00 | ||
| Pintrest Marketing – Part 3 | 00:11:00 | ||
| Linkedln Marketing Intro | 00:01:00 | ||
| Linkedln Marketing – Part 1 | 00:06:00 | ||
| Linkedln Marketing – Part 2 | 00:07:00 | ||
| LinkedIn Marketing – Part 3 | 00:05:00 | ||
| Unit 03: Funnel Building for Profits | |||
| Introduction to Funnel Building | 00:01:00 | ||
| Funnel Building – Part 1 | 00:04:00 | ||
| Funnel Building – Part 2 | 00:07:00 | ||
| Funnel Building – Part 3 | 00:09:00 | ||
| Unit 04: A/B Split Testing | |||
| Introduction to Split Testing | 00:01:00 | ||
| Split Testing – Part 1 | 00:10:00 | ||
| Split Testing – Part 2 | 00:05:00 | ||
| Split Testing – Part 3 | 00:09:00 | ||
| Assignment | |||
| Assignment -Basic Social Media Marketing | 6 days, 4 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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