• LOGIN
  • No products in the basket.

Digital Marketing

Digital Marketing

9 STUDENTS ENROLLED

Overview

The Digital Marketing course will guide you towards advanced methods and techniques in the lucrative art of online promotion. You will quickly become familiar with the many ways in which the Internet and social media can be harnessed and raise awareness of brands.      

This is the ideal digital marketing course for those who want to learn to use social media and popular online apps to raise recognition of products and services. You’ll be guided through real-world cases and strategies, as well as learning exercises, all crafted to increase your ability to produce highly effective advertisements.     

On completion of this course, you will have the ability to plan and run first-class marketing campaigns using email, SEO, and umpteen other strategies. This knowledge will form an important part of your CV in obtaining senior roles in this business sector.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Text/Video lessons
  • Online study materials

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Who is This course for?

This course is designed for those that aspire to join a successful marketing team, promote their own business, or start an advertising consultancy. No prior qualifications are required, and the contents are equally valuable for beginners or professionals.    

Will I receive a certificate of completion?

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Requirements

The Digital Marketing course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Career Path

Completing this course will provide you with valid certification to prove your abilities in using digital platforms form effective marketing campaigns. This will give you a huge advantage in securing roles within marketing agencies and consultancies or having the credentials to run your own advertising business.  

Course Curriculum

Introduction
Welcome 00:01:00
General Tips & Tricks Series
How to register your company 00:04:00
How to see Email Sender’s Company and Logo in Your Gmail 00:02:00
How to Generate sitemap of a website 00:03:00
How to protect a website from Spam on WordPress 00:02:00
Quick way to identify whether the website is Mobile optimized 00:03:00
How to identify registration data of website 00:01:00
How to identify duplicate content from the web 00:03:00
How to create google alerts 00:03:00
How to find the age of the domin 00:02:00
How to check if the website server is down 00:01:00
How to create text notes thatwill self destruct after being read 00:02:00
How to send google search information to your friends 00:03:00
How to find webhost of any website 00:02:00
Discover new sites that are similar to what you like alredy 00:03:00
How to easily highlight the important parts of a web page 00:01:00
How to share you email online without worrying about spam 00:02:00
How to get compute level answers without searching 00:03:00
The easiest way to setup email reminders 00:03:00
How to find the original URL tht’s hiding behind a short URL 00:02:00
How to corrupt a file you shared online 00:01:00
How to create a throwaway email 00:02:00
How to check if your email account has been compromised 00:01:00
SEO (Search Engine Optimisation)
How to register website on Google search console 00:06:00
How to Optimize your website homepage 00:06:00
How to add a sitemap on google search 00:07:00
How to shortlist targeted keyword list in google keyword planner 00:08:00
How to set international targeting on google search 00:02:00
How to remove a URL from google search engine 00:03:00
How to identify competitors keyword 00:08:00
How to leverage top sites to get on google search results 00:04:00
Discover powerful data analytics to mesure SEO performance 00:06:00
How to do keyword research 00:11:00
How to write perfect title tags for search engines 00:05:00
How to optimise heading tags, external and internal links 00:08:00
What are backlinks & how to get them 00:06:00
How to write a perfect Meta description 00:06:00
How to enhance speed & performance of your website 00:04:00
YouTube
Youtube account setup 00:04:00
Account optimization 00:09:00
How to create & setup Youtube channel banner 00:05:00
Youtube channel tags, thumbnails & custom thumbnails 00:08:00
Analyse Youtube keyword research 00:05:00
Youtube SEO techniques 00:07:00
What are Youtube cards & how does it work 00:06:00
How to optimise comments & reply them in bulk 00:03:00
How to grow your channel with competitor Analysis 00:07:00
How to manage multiple YouTube accounts 00:02:00
A simple yet powerful trick to increase your subscribers list 00:03:00
Youtube Paid Advertising 00:13:00
How to monetise your YouTube channel 00:02:00
Google Adwords
What are Google Ads & how does it work 00:16:00
Account setup 00:04:00
Competitors analysis 00:08:00
Campaign types & how to select the right campaign 00:07:00
Bids & Budgets 00:08:00
How to target the right audience 00:07:00
Google Ads advance campaign settings 00:07:00
Choosing the right keywords 00:05:00
How to write ads that gets more clicks 00:06:00
Google Analytics
How to install tracking code on your website 00:04:00
How to add filters & remove internal traffic 00:04:00
How to track paid campaigns 00:04:00
How to look and analyse different segment data 00:06:00
How to configure goals in google analysics 00:05:00
How to link google Adwords account 00:03:00
How to manage multiple analytics accounts 00:02:00
How to remove spam traffic 00:04:00
Email Marketing
Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00
How to install signup or popup forms on the website 00:17:00
How to collect email address without a wbsite 00:05:00
How to create a ‘Hook’ to your signup forms 00:08:00
Discover the psychology behind acquiring more leads 00:09:00
Email marketing automation process 00:08:00
Email analytics 00:07:00
Linkedln
How to increase your connections in no time 00:08:00
Secret of LinkedIn InMails 00:05:00
Discover the best ways to use Linkedin Groups 00:09:00
How to setup a company page on Linkedin 00:04:00
How to increase traffic to your website using Linkedin blog 00:07:00
Twitter
Twitter Account setup 00:03:00
Knowing Twitter features 00:06:00
Following twitter accounts 00:03:00
Twitter profile optimisation 00:06:00
How to get Twitter followers 00:10:00
Posting first 5 tweets for engagement 00:05:00
Leveraging Hashtags to increase your tweets visibility 00:04:00
What are twitter polls & how do you use them 00:05:00
A powerful trick to acquire customers on twitter 00:03:00
How to get followers retweet your post 00:03:00
How to embed a twitter button to your website or post 00:02:00
Twitter analytics 00:04:00
Facebook
Set your Facebook page 00:05:00
Facebook Icon, cover image & description 00:06:00
How to get your first page likes 00:08:00
Discover how to increase your page likes 00:02:00
How to manage multiple Facebook page 00:03:00
Facebook comments 00:05:00
Leveraging Facebook groups 00:05:00
Facebook Autoposting 00:04:00
Run a competition 00:06:00
Facebook Ads 00:04:00
How to get best out of Facebook 00:15:00
Facebook pixel & Re-marketing 00:04:00
Instagram
How to setup a Instagram business profile 00:07:00
Set up Instagram bio & profile image 00:03:00
Leveraging Instagram accounts 00:06:00
A simple way to create free content on Instagram 00:05:00
Secret of hashtags on Instagram 00:04:00
Reposting Instagram App 00:04:00
How to get genuine Instagram followers 00:05:00
Discover how to grow your business through Instagram stories 00:05:00
How to get your posts reposted on Instgram by influncers 00:05:00
Mobile App
A quick way to do App store marketing research 00:16:00
How to discover the estimate size of your market 00:08:00
Discover the best ways to promote your app 00:15:00
App installs via Facebook Ads 00:16:00
App installs via Google Ads 00:14:00
How to make money from your app 00:08:00
How to optimise your App store listing ? 00:14:00
Discover growth hacking techniques for App downloads 00:09:00
Techniques to get to the top of App store ranking 00:07:00

Course Reviews

4.9

4.9
8 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.

TAKE THIS COURSE

COPYRIGHT © 2018 One Education