Digital Marketing

The Level 5 QLS Course is a CPD-accredited and Quality Licence Scheme (QLS) endorsed programme designed to provide advanced knowledge, professional skills, and industry-recognised training for learners aiming to progress in their chosen field.

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Overview of Digital Marketing

The Digital Marketing course provides practical training in online marketing, helping learners build a strong digital strategy for modern businesses. Master SEO strategy, content marketing, and social media marketing to improve brand awareness, attract the right audience, and create effective campaigns that deliver measurable business growth.

Learn essential digital marketing skills through hands-on lessons covering SEO (Search Engine Optimisation), YouTube, Google Adwords, Google Analytics, email marketing, LinkedIn, Twitter, Facebook, Instagram, and mobile marketing. Gain the expertise to drive lead generation, manage PPC advertising, and analyze campaign performance using industry-standard tools.

Whether you're a beginner, entrepreneur, freelancer, or marketing professional, this course equips you with proven techniques for conversion optimization and customer engagement. Apply practical online marketing methods, strengthen your SEO strategy, and develop a results-driven digital strategy that increases traffic, generates quality leads, and grows your business confidently.

The course was audited and updated on: 8th August, 2026

Learning Outcomes of Digital Marketing

Method Of Assessment​

Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.

Certification

one education Certificate

After completing the Digital Marketing course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.

The certificate is also available as a printed hard copy delivered by post for £15.

EXAMPLE - QLS Certificate 2020 1

Quality Licence Scheme Endorsed Certificate

Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £109, with an additional £10 postage charge for international students.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Why Study This Digital Marketing Course?

Studying the Digital Marketing course helps learners gain a comprehensive understanding of online marketing strategies used to promote products, services, and brands. It covers essential topics such as content marketing, search engine optimisation, social media, email campaigns, and digital advertising.

This course strengthens marketing, analytical, and communication skills while enabling learners to reach target audiences more effectively and measure campaign performance. It also demonstrates a commitment to professional development, making it valuable for aspiring marketers, business owners, and digital professionals.

Course Duration

The Digital Marketing course has a total study time of 2 weeks, 4 days. This comprehensive programme is designed for self-paced learning, allowing learners to fit their studies around existing commitments while gaining practical knowledge of digital marketing strategies, channels, and industry best practices.

Requirements

The Digital Marketing course is designed for aspiring marketers, entrepreneurs, business owners, and professionals seeking to build effective online marketing skills. No prior experience is required, although basic computer and internet knowledge is beneficial. Learners need access to an internet-enabled device and a stable internet connection to complete the fully online course at their own pace.

Career Path

Frequently Asked Questions

This course teaches the fundamentals of digital marketing, including SEO, social media, email marketing, and online advertising.

No. It is suitable for beginners with no prior marketing experience required.

The course is delivered online, allowing you to study at your own pace.

Yes. Short quizzes or practical assignments may be included to reinforce learning.

You will receive a certificate of completion after successfully finishing the course.

This course supports careers in digital marketing, SEO, social media management, content marketing, PPC advertising, and e-commerce.

Course Curriculum

Introduction
Welcome 00:01:00
General Tips & Tricks Series
How to register your company 00:04:00
How to see Email Sender’s Company and Logo in Your Gmail 00:02:00
How to Generate sitemap of a website 00:03:00
How to protect a website from Spam on WordPress 00:02:00
Quick way to identify whether the website is Mobile optimized 00:03:00
How to identify registration data of website 00:01:00
How to identify duplicate content from the web 00:03:00
How to create google alerts 00:03:00
How to find the age of the domin 00:02:00
How to check if the website server is down 00:01:00
How to create text notes thatwill self destruct after being read 00:02:00
How to send google search information to your friends 00:03:00
How to find webhost of any website 00:02:00
Discover new sites that are similar to what you like alredy 00:03:00
How to easily highlight the important parts of a web page 00:01:00
How to share you email online without worrying about spam 00:02:00
How to get compute level answers without searching 00:03:00
The easiest way to setup email reminders 00:03:00
How to find the original URL tht’s hiding behind a short URL 00:02:00
How to corrupt a file you shared online 00:01:00
How to create a throwaway email 00:02:00
How to check if your email account has been compromised 00:01:00
SEO (Search Engine Optimisation)
How to register website on Google search console 00:06:00
How to Optimize your website homepage 00:06:00
How to add a sitemap on google search 00:07:00
How to shortlist targeted keyword list in google keyword planner 00:08:00
How to set international targeting on google search 00:02:00
How to remove a URL from google search engine 00:03:00
How to identify competitors keyword 00:08:00
How to leverage top sites to get on google search results 00:04:00
Discover powerful data analytics to mesure SEO performance 00:06:00
How to do keyword research 00:11:00
How to write perfect title tags for search engines 00:05:00
How to optimise heading tags, external and internal links 00:08:00
What are backlinks & how to get them 00:06:00
How to write a perfect Meta description 00:06:00
How to enhance speed & performance of your website 00:04:00
YouTube
Youtube account setup 00:04:00
Account optimization 00:09:00
How to create & setup Youtube channel banner 00:05:00
Youtube channel tags, thumbnails & custom thumbnails 00:08:00
Analyse Youtube keyword research 00:05:00
Youtube SEO techniques 00:07:00
What are Youtube cards & how does it work 00:06:00
How to optimise comments & reply them in bulk 00:03:00
How to grow your channel with competitor Analysis 00:07:00
How to manage multiple YouTube accounts 00:02:00
A simple yet powerful trick to increase your subscribers list 00:03:00
Youtube Paid Advertising 00:13:00
How to monetise your YouTube channel 00:02:00
Google Adwords
What are Google Ads & how does it work 00:16:00
Account setup 00:04:00
Competitors analysis 00:08:00
Campaign types & how to select the right campaign 00:07:00
Bids & Budgets 00:08:00
How to target the right audience 00:07:00
Google Ads advance campaign settings 00:07:00
Choosing the right keywords 00:05:00
How to write ads that gets more clicks 00:06:00
Google Analytics
How to install tracking code on your website 00:04:00
How to add filters & remove internal traffic 00:04:00
How to track paid campaigns 00:04:00
How to look and analyse different segment data 00:06:00
How to configure goals in google analysics 00:05:00
How to link google Adwords account 00:03:00
How to manage multiple analytics accounts 00:02:00
How to remove spam traffic 00:04:00
Email Marketing
Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00
How to install signup or popup forms on the website 00:17:00
How to collect email address without a website 00:05:00
How to create a ‘Hook’ to your signup forms 00:08:00
Discover the psychology behind acquiring more leads 00:09:00
Email marketing automation process 00:08:00
Email analytics 00:07:00
Linkedln
How to increase your connections in no time 00:08:00
Secret of LinkedIn InMails 00:05:00
Discover the best ways to use Linkedin Groups 00:09:00
How to setup a company page on Linkedin 00:04:00
How to increase traffic to your website using Linkedin blog 00:07:00
Twitter
Twitter Account setup 00:03:00
Knowing Twitter features 00:06:00
Following twitter accounts 00:03:00
Twitter profile optimisation 00:06:00
How to get Twitter followers 00:10:00
Posting first 5 tweets for engagement 00:05:00
Leveraging Hashtags to increase your tweets visibility 00:04:00
What are twitter polls & how do you use them 00:05:00
A powerful trick to acquire customers on twitter 00:03:00
How to get followers retweet your post 00:03:00
How to embed a twitter button to your website or post 00:02:00
Twitter analytics 00:04:00
Facebook
Set your Facebook page 00:05:00
Facebook Icon, cover image & description 00:06:00
How to get your first page likes 00:08:00
Discover how to increase your page likes 00:02:00
How to manage multiple Facebook page 00:03:00
Facebook comments 00:05:00
Leveraging Facebook groups 00:05:00
Facebook Autoposting 00:04:00
Run a competition 00:06:00
Facebook Ads 00:04:00
How to get best out of Facebook 00:15:00
Facebook pixel & Re-marketing 00:04:00
Instagram
How to setup a Instagram business profile 00:07:00
Set up Instagram bio & profile image 00:03:00
Leveraging Instagram accounts 00:06:00
A simple way to create free content on Instagram 00:05:00
Secret of hashtags on Instagram 00:04:00
Reposting Instagram App 00:04:00
How to get genuine Instagram followers 00:05:00
Discover how to grow your business through Instagram stories 00:05:00
How to get your posts reposted on Instgram by influncers 00:05:00
Mobile App
A quick way to do App store marketing research 00:16:00
How to discover the estimate size of your market 00:08:00
Discover the best ways to promote your app 00:15:00
App installs via Facebook Ads 00:16:00
App installs via Google Ads 00:14:00
How to make money from your app 00:08:00
How to optimise your App store listing ? 00:14:00
Discover growth hacking techniques for App downloads 00:09:00
Techniques to get to the top of App store ranking 00:07:00
Assignment
Assignment – Digital Marketing 1 week
Recommended Materials
Workbook – Digital Marketing 1 week, 3 days
Order Your Certificate
Order Your Certificate QLS 00:00:00
Digital Marketing
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