Digital Marketing Advanced Course
Digital Marketing Advanced Course
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Learn the strategies of Facebook, Twitter, Pinterest marketing to enhance your skills in digital marketing.
What You'll Learn
- Explore the principles of digital marketing
- Understand the strategies behind search engine optimisation
- Learn the skills of email marketing
- Familiarise with the basics of Facebook and Twitter Marketing
- Develop skills for YouTube video Marketing.
- Deepen your understanding of Google awards
- Comprehend the strategies behind Pinterest social marketing and Instagram marketing.
Course Content
- Introduction to Internet Marketing and Reputation Management
- How to Optimize Your Site for Every Stage of the Buy Cycle
- Build Impression on Your Site
- Types of Link Building
- Importance of Landing Pages
- Difference Between Internet Marketing and Online Customer Service
- Concept Of Affiliate Programs
- About Of Google Analytics
- Online Press Releases
- How to Get Traffic from Twitter
- Importance of Testing E-Mail Messages
- What is Viral Marketing?
- What is E-Mail Marketing?
- Difference Between Images and Video
- How to do Internet Marketing on Facebook?
- What is Search Engine Optimization(SEO)?
- Understanding Search Results
- How to Attract Customer on Your Product?
- Time Makes Money
- How to Test a Landing Page
- Best Web Writing
- Ways to Use Humuor in Your Internet Marketing
- Coupon Codes
- When to Pull the Plug?
- What Is Search Engine Optimization?
- Search Engines That Use SEO
- Using SEO In Website Text
- Using SEO For Google Ads
- Using SEO For Article Marketing
- Using SEO In Press Releases
- Using Longtail Keywords
- Using Google To Discover The Best Keywords
- SEO For Video Ads
- SEO In Photos
- Blogging With SEO Marketing
- Using A SEO Company
- Introduction to Email Marketing
- Using Email Marketing Software
- Building Email Lists by Quantity
- Building Email Lists by Quality
- Crafting an Email
- Analyzing and Tracking Your Email Marketing Strategy
- Introduction to Facebook
- Why You Should Care
- Setting up a Facebook Page
- How to Get More Likes for Your Facebook Page
- Facebook Advertising
- How Much Does Facebook Advertising Cost?
- Marketing on Facebook
- Create a Content Calendar
- Understanding Edge Rank & the Art of Engagement
- Twitter For Business
- Top Twitter Tips
- Twitter Is
- Business Terms
- Why Use Twitter For Marketing
- Twitter Marketing Basics
- Twitter Metrics
- Your Bio
- When To Tweet
- Building Your Community
- Generating Leads
- Real-Time Twitter Marketing
- Engagement
Twetiquette (Tweeting Etiquette)
- What is Instagram?
- Instagram for Business
- Instagram & Community
- Introduction
- How to Use Pinterest
- How to Win the Hearts of the Target Audience on Pinterest
- Understanding Pinterest Etiquette
- Marketing Strategies to Build Your Brand and Your Followers
- Monetizing Pinterest through Market Hunting
- Pinterest Tools to Use in Your Marketing Arsenal
- Conclusion
- Benefits of online advertising and AdWords
- Choosing a campaign type
- Measure your results
- Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right
- YouTube Video Marketing Tips: Join the Community
- Marketing Your Product On YouTube: 10 Reasons Why You Should Do It
- YouTube Marketing Tips: Promoting Your Perfect Marketing Video
- Unique Things You Can Do with Your YouTube Marketing Video
- Using YouTube to Market Your Product: Should You Hire a Professional?
- Niche Targeted Playlists: Boost Your YouTube Marketing Video
- Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It
- Viral Marketing Tips for Your YouTube Video
- Using Viral Content: Creating Your Perfect YouTube Marketing Video
- YouTube Marketing Secrets-Promote Your Product or Business!
- Use YouTube to Create Unlimited Sales for your Business
- Choose Your Niche: An Important Step in Your YouTube Marketing Video
- Using Viral Content: Creating Your Perfect YouTube Marketing Video
- YouTube Marketing Tactics: Are These Products Helpful or Scams?
Skills You Will Gain
- Digital Marketing
- Search Engine Optimisation
- Social Media Marketing
Who is this course for
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Digital Marketing Advanced Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Career Path
This comprehensive course will give you a practical and theoretical understanding of digital marketing. From the course, you will grasp the core skills to pursue a career in this growing industry.
FREQUENTLY ASKED QUESTIONS
What exactly are CPD hours/points?
CPD is an abbreviation for Continuing Professional Development. Your employer may require you to complete a certain number of CPD hours or points per year if you work in certain professions or for certain companies.
Do you provide CPD certification? How to obtain CPD certification?
Yes, all of our courses offer CPD certification. After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. With a 60% passing score you will be qualified for CPD accredited certificates.
Do your certificates expire?
No, our certificates do not come with any expiration date.
Do I need to pay for the certification?
Yes, certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Do I need to pay for the exams?
No, there are no extra fees and hidden costs for the exam.
What is the method of teaching?
The course is fully online. You can study this course at your own pace. You will be taught through a combination of
- Video lessons
- Online study materials
How can I further assess my learning and get full tutor support?
Full tutor support is available only on weekdays ( Monday – Friday). You are advised to complete the assignment questions provided at the end of the course, our expert tutor will assess your assignment and will give you feedback on your performance.
How can I gift this course to my beloved one?
In just 3 steps you can gift any course to your beloved ones. The steps are :
- Select gift these course button
- Enter your email, your recipient email and your desired message
- Select send as gift button
- Proceed to checkout and pay for the course
And done! The course will be sent to your desired recipient.
Can I purchase this course in bulk?
Yes, you can. To purchase courses in bulk, add the desired number of courses in the cart and then proceed to the payment option. We also have special discounts for Business Customers.
How long can I access this course ?
All of our courses can be accessed for 1 Year. After one year you have to buy this course again if you wish to continue.
Course Curriculum
| Digital Marketing | |||
| Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
| How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
| Build Impression on Your Site | 00:30:00 | ||
| Types of Link Building | 00:30:00 | ||
| Importance of Landing Pages | 00:30:00 | ||
| Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
| Concept Of Affiliate Programs | 00:35:00 | ||
| About Of Google Analytics | 01:00:00 | ||
| Online Press Releases | 00:15:00 | ||
| How to Get Traffic from Twitter | 00:30:00 | ||
| Importance of Testing E-Mail Messages | 00:15:00 | ||
| What is Viral Marketing? | 01:00:00 | ||
| What is E-Mail Marketing? | 00:30:00 | ||
| Difference Between Images and Video | 00:15:00 | ||
| How to do Internet Marketing on Facebook? | 02:00:00 | ||
| What is Search Engine Optimization(SEO)? | 00:30:00 | ||
| Understanding Search Results | 00:15:00 | ||
| How to Attract Customer on Your Product? | 00:15:00 | ||
| Time Makes Money | 00:30:00 | ||
| How to Test a Landing Page | 00:30:00 | ||
| Best Web Writing | 01:00:00 | ||
| Ways to Use Humuor in Your Internet Marketing | 00:15:00 | ||
| Coupon Codes | 00:15:00 | ||
| When to Pull the Plug? | 00:15:00 | ||
| Search Engine Optimization | |||
| What Is Search Engine Optimization? | 01:00:00 | ||
| Search Engines That Use SEO | 01:00:00 | ||
| Using SEO In Website Text | 01:00:00 | ||
| Using SEO For Google Ads | 01:00:00 | ||
| Using SEO For Article Marketing | 01:00:00 | ||
| Using SEO In Press Releases | 00:30:00 | ||
| Using Longtail Keywords | 00:30:00 | ||
| Using Google To Discover The Best Keywords | 00:30:00 | ||
| SEO For Video Ads | 00:30:00 | ||
| SEO In Photos | 00:30:00 | ||
| Blogging With SEO Marketing | 01:00:00 | ||
| Using A SEO Company | 01:00:00 | ||
| Email Marketing | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Facebook Marketing Basics | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Twitter Marketing | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Instagram Marketing | |||
| What is Instagram? | 00:15:00 | ||
| Instagram for Business | 00:15:00 | ||
| Instagram & Community | 00:15:00 | ||
| Pinterest Social Marketing | |||
| Introduction | 00:30:00 | ||
| How to Use Pinterest | 01:00:00 | ||
| How to Win the Hearts of the Target Audience on Pinterest | 01:00:00 | ||
| Understanding Pinterest Etiquette | 00:30:00 | ||
| Marketing Strategies to Build Your Brand and Your Followers | 02:00:00 | ||
| Monetizing Pinterest through Market Hunting | 01:00:00 | ||
| Pinterest Tools to Use in Your Marketing Arsenal | 00:15:00 | ||
| Conclusion | 00:15:00 | ||
| Google Adwords | |||
| Benefits of online advertising and AdWords | 00:30:00 | ||
| Choosing a campaign type | 00:30:00 | ||
| Measure your results | 00:30:00 | ||
| YouTube Video Marketing | |||
| Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right | 00:30:00 | ||
| YouTube Video Marketing Tips: Join the Community | 01:00:00 | ||
| Marketing Your Product On YouTube: 10 Reasons Why You Should Do It | 00:30:00 | ||
| YouTube Marketing Tips: Promoting Your Perfect Marketing Video | 01:00:00 | ||
| Unique Things You Can Do with Your YouTube Marketing Video | 01:00:00 | ||
| Using YouTube to Market Your Product: Should You Hire a Professional? | 01:00:00 | ||
| Niche Targeted Playlists: Boost Your YouTube Marketing Video | 01:00:00 | ||
| Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It | 00:30:00 | ||
| Viral Marketing Tips for Your YouTube Video | 01:00:00 | ||
| Using Viral Content: Creating Your Perfect YouTube Marketing Video | 02:00:00 | ||
| YouTube Marketing Secrets-Promote Your Product or Business! | 01:00:00 | ||
| Use YouTube to Create Unlimited Sales for your Business | 01:00:00 | ||
| Choose Your Niche: An Important Step in Your YouTube Marketing Video | 01:00:00 | ||
| Using Viral Content: Creating Your Perfect YouTube Marketing Video | 02:00:00 | ||
| YouTube Marketing Tactics: Are These Products Helpful or Scams? | 01:00:00 | ||
| Mock Exam | |||
| Mock Exam – Digital Marketing Advanced Course | 00:20:00 | ||
| Final Exam | |||
| Final Exam – Digital Marketing Advanced Course | 00:20:00 | ||
Important Links
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
