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Digital Marketing Advanced Course

Digital Marketing Advanced Course

23 STUDENTS ENROLLED

Introduction

The future is digital. Whether you’re talking about the personal or professional spheres, are lives are being lived increasingly online. Don’t get left in the past. The Digital Marketing Advanced Course teaches you the key skills and knowledge you need to thrive in today’s booming online marketing sector, with modules on social media, search engine optimisation, email marketing, and more.

Course description

The Digital Marketing Advanced Course is taught by expert instructors with a focus on practical techniques and knowledge. It is delivered entirely online through video tutorials, assessments, and electronic study materials. Broken into accessible, manageable modules, this online digital marketing course covers core competencies including building a following on Twitter, networking with LinkedIn, harnessing Facebook to promote a business, and employing SEO best practice to boost rankings. You also gain broader marketing skills in writing, communication, and creating a business plan.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials
  • Mock exams
  • Multiple-choice assessment

How is the course assessed?

To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

While I receive a certificate of completion?

Upon successful completion you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Digital Marketing Advanced Course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Digital Marketing
Introduction to Internet Marketing and Reputation Management 00:30:00
How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00
Build Impression on Your Site 00:30:00
Types of Link Building 01:00:00
Importance of Landing Pages 00:30:00
Difference Between Internet Marketing and Online Customer Service 01:00:00
Concept Of Affiliate Programs 01:30:00
About Of Google Analytics 01:00:00
Online Press Releases 00:15:00
How to Get Traffic from Twitter 00:30:00
Importance of Testing E-Mail Messages 00:15:00
What is Viral Marketing 01:00:00
What is EMail Marketing 00:30:00
Difference Between Images and Video 00:15:00
How to Internet Marketing on Facebook 02:00:00
What is Search Engine Optimization(SEO)? 00:30:00
Understanding Search Results 00:15:00
How to Attract Customer on Your Product? 00:15:00
Time Makes Money 00:30:00
How to Test a Landing Page 00:30:00
Best Web Writing 01:00:00
Ways to Use of Humor in You Internet Marketing 00:15:00
Coupon Codes 00:15:00
When to Pull the Plug 00:15:00
Search Engine Optimization
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
Email Marketing
Introduction to Email Marketing 00:30:00
Using Email Marketing Software 00:30:00
Building Email Lists by Quantity 00:30:00
Building Email Lists by Quality 00:30:00
Crafting an Email 01:00:00
Analyzing and Tracking Your Email Marketing Strategy 00:30:00
Facebook Marketing Basics
Introduction to Facebook 00:15:00
Why You Should Care 00:15:00
Setting up a Facebook Page 00:30:00
How to Get More Likes for Your Facebook Page 00:30:00
Facebook Advertising 00:30:00
How Much Does Facebook Advertising Cost? 00:30:00
Marketing on Facebook 01:00:00
Create a Content Calendar 00:15:00
Understanding Edge Rank & the Art of Engagement 00:15:00
Twitter Marketing
TWITTER FOR BUSINESS 00:15:00
TOP TWITTER TIPS 00:15:00
TWITTER IS 00:15:00
BUSINESS TERMS 00:15:00
WHY USE TWITTER FOR MARKETING 00:15:00
TWITTER MARKETING BASICS 01:00:00
TWITTER METRICS 00:30:00
YOUR BIO 00:15:00
WHEN TO TWEET 00:15:00
BUILDING YOUR COMMUNITY 00:15:00
GENERATING LEADS 00:15:00
REAL-TIME TWITTER MARKETING 00:15:00
ENGAGEMENT 00:15:00
TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00
Instagram Marketing
What is Instagram? 00:15:00
Instagram for Business 00:15:00
Instagram & Community 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Google Adwords
Benefits of online advertising and AdWords 00:30:00
Choosing a campaign type 00:30:00
Measure your results 00:30:00
YouTube Video Marketing
Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right 00:30:00
YouTube Video Marketing Tips: Join the Community 01:00:00
Marketing Your Product On YouTube: 10 Reasons Why You Should Do It 00:30:00
YouTube Marketing Tips: Promoting Your Perfect Marketing Video 01:00:00
Unique Things You Can Do with Your YouTube Marketing Video 01:00:00
Using YouTube to Market Your Product: Should You Hire a Professional? 01:00:00
Niche Targeted Playlists: Boost Your YouTube Marketing Video 01:00:00
Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It 00:30:00
Viral Marketing Tips for Your YouTube Video 01:00:00
Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00
YouTube Marketing Secrets-Promote Your Product or Business! 01:00:00
Use YouTube to Create Unlimited Sales for your Business 01:00:00
Choose Your Niche: An Important Step in Your YouTube Marketing Video 01:00:00
Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00
YouTube Marketing Tactics: Are These Products Helpful or Scams? 01:00:00
Mock Exam
Mock Exam – Digital Marketing Advanced Course 00:20:00
Final Exam
Final Exam – Digital Marketing Advanced Course 00:20:00

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