Digital Marketing for starting an online e-commerce store focuses on building brand visibility, attracting targeted traffic, optimising conversions, and using SEO, social media, and paid advertising to drive sustainable online sales growth.
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1 Year Access 
Level 3
12 Students 
6 days, 5 hours 
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Build a profitable online business with our Digital Marketing Starting an Online E-Commerce Store course. Learn online store setup, explore different e-commerce marketing strategies, create effective product listing pages, and understand essential digital marketing techniques that help businesses attract customers and increase online visibility from the very beginning.
Discover proven methods for SEO optimization, paid advertising, and social media marketing to drive targeted traffic and maximize sales. This course covers e-commerce business models, products you can sell, affiliate marketing, and practical strategies for customer acquisition, helping you build a strong foundation for long-term e-commerce success.
Master advanced techniques for conversion optimization and sustainable online business growth by applying effective digital marketing strategies to your e-commerce store. Whether you're launching your first online shop or expanding an existing business, this course provides actionable insights to increase sales, improve customer engagement, and achieve lasting success in the competitive digital marketplace.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Digital Marketing Starting an online E-Commerce Store course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £79, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the Digital Marketing Starting an Online E-Commerce Store course helps learners understand how to launch and promote an online store using effective digital marketing strategies. It covers store setup, product positioning, customer acquisition, social media promotion, and online sales techniques.
This course strengthens e-commerce, digital marketing, and business management skills, enabling learners to attract customers and grow a successful online store. It also supports entrepreneurial development by providing practical knowledge to build a strong digital presence and increase long-term sales.
The Digital Marketing Starting an online E-Commerce Store course has a total study time of 6 days, 5 hours. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while developing practical skills to launch, market, and grow an online e-commerce store using digital marketing strategies.
The Digital Marketing Starting an Online E-Commerce Store course is designed for entrepreneurs, beginners, and business owners who want to launch and grow an online store using digital marketing strategies. No prior experience is required, though basic computer and internet skills are helpful. Learners should have access to an internet-enabled device and a stable internet connection to complete the fully online course at their own flexible pace.
This course teaches how to build an e-commerce store and use digital marketing strategies to attract customers and drive online sales.
No. It is suitable for beginners with no prior e-commerce or marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical exercises and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in e-commerce, digital marketing, online business development, dropshipping, and entrepreneurship.
| Introduction to Digital Marketing Starting an Online E-Commerce Store | |||
| Introduction | 00:06:00 | ||
| Module 01: Types of E-Commerce Stores | |||
| Types of E-Commerce Stores | 00:04:00 | ||
| Business to Business Ecommerce | 00:04:00 | ||
| Business to Consumer Ecommerce | 00:05:00 | ||
| Ecommerce | 00:04:00 | ||
| Consumer to Business Ecommerce | 00:03:00 | ||
| B2G (also called B2A) Government / Public Administration | 00:05:00 | ||
| Module 02: Types of E-Commerce Business Models | |||
| Types of E-Commerce Business Models | 00:04:00 | ||
| Drop Shipping | 00:04:00 | ||
| Wholesaling and Warehousing | 00:04:00 | ||
| Private Labeling and Manufacturing | 00:04:00 | ||
| White Labeling | 00:03:00 | ||
| Subscription | 00:04:00 | ||
| Module 03: What You Can Sell in an E-Commerce Store | |||
| What You Can Sell in an E-Commerce Store | 00:03:00 | ||
| Identify or Create Products That Solve a Problem | 00:04:00 | ||
| Find Products You and Other People are Passionate About | 00:05:00 | ||
| Find Products With Branding Potential | 00:04:00 | ||
| Hop on Trends Early | 00:04:00 | ||
| Find Products that Fulfill Guilty Pleasures | 00:04:00 | ||
| Module 04: Digital Marketing Strategies to Market an E-Commerce Business | |||
| Digital Marketing Strategies to Market an E-Commerce Business | 00:04:00 | ||
| Boost Product Visualization | 00:03:00 | ||
| Add Video | 00:03:00 | ||
| Automate with Chatbots | 00:05:00 | ||
| Reduce Cart Abandonment | 00:04:00 | ||
| Use Retargeting Tactics | 00:03:00 | ||
| Module 05: Tips to Increase E-Commerce Online Sales | |||
| Tips to Increase E-Commerce Online Sales | 00:04:00 | ||
| Reach in-market Shoppers with Google Shopping Ads | 00:03:00 | ||
| Remarket to Them with Display Ads | 00:04:00 | ||
| Turn Likes into sales with Shopping on Instagram | 00:04:00 | ||
| Instill Trust with Customer Reviews | 00:03:00 | ||
| Up your Cross-selling Game with Pop-ups | 00:04:00 | ||
| Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business | |||
| Incorporating Affiliate Marketing into Your E-Commerce Business | 00:04:00 | ||
| Determine if an Affiliate Program is Right for You | 00:04:00 | ||
| Find Publishers to Partner With | 00:05:00 | ||
| Review and Approve Publishers | 00:04:00 | ||
| Conduct Ongoing Review | 00:04:00 | ||
| Win new Customers with Referral Marketing (Affiliate Marketing) | 00:04:00 | ||
| Module 07: Conclusion | |||
| Review | 00:04:00 | ||
| Assignment | |||
| Assignment -Digital Marketing Starting an online E-Commerce Store | 6 days, 3 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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