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Digital Marketing Starting an online E-Commerce Store



Digital marketing is a billion-dollar industry designed to reduce your marketing expenditure and increase your sales. In this course, you will find all the key elements of digital marketing. This course will give you the knowledge and skills to secure a place in this promising industry. 

From this extensive course, you will get an in-depth introduction to digital marketing. It will help you understand the types of E-commerce stores. You will broaden your knowledge of E-commerce business modules. This course will show you all the digital marketing strategies essential to market an E-commerce business.

This course will also provide you with valuable skills to boost E-commerce online sales. From this course, you will gain practical and theoretical knowledge of digital marketing. You will be able to build your digital marketing skills with the help of our expert trainers. Enrol today if you desire to be a part of this promising industry.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Digital Marketing Starting an online E-Commerce Store is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Introduction to Digital Marketing Starting an Online E-Commerce Store
Introduction 00:06:00
Module 01: Types of E-Commerce Stores
Types of E-Commerce Stores 00:04:00
Business to Business Ecommerce 00:04:00
Business to Consumer Ecommerce 00:05:00
Ecommerce 00:04:00
Consumer to Business Ecommerce 00:03:00
B2G (also called B2A) Government / Public Administration 00:05:00
Module 02: Types of E-Commerce Business Models
Types of E-Commerce Business Models 00:04:00
Drop Shipping 00:04:00
Wholesaling and Warehousing 00:04:00
Private Labeling and Manufacturing 00:04:00
White Labeling 00:03:00
Subscription 00:04:00
Module 03: What You Can Sell in an E-Commerce Store
What You Can Sell in an E-Commerce Store 00:03:00
Identify or Create Products That Solve a Problem 00:04:00
Find Products You and Other People are Passionate About 00:05:00
Find Products With Branding Potential 00:04:00
Hop on Trends Early 00:04:00
Find Products that Fulfill Guilty Pleasures 00:04:00
Module 04: Digital Marketing Strategies to Market an E-Commerce Business
Digital Marketing Strategies to Market an E-Commerce Business 00:04:00
Boost Product Visualization 00:03:00
Add Video 00:03:00
Automate with Chatbots 00:05:00
Reduce Cart Abandonment 00:04:00
Use Retargeting Tactics 00:03:00
Module 05: Tips to Increase E-Commerce Online Sales
Tips to Increase E-Commerce Online Sales 00:04:00
Reach in-market Shoppers with Google Shopping Ads 00:03:00
Remarket to Them with Display Ads 00:04:00
Turn Likes into sales with Shopping on Instagram 00:04:00
Instill Trust with Customer Reviews 00:03:00
Up your Cross-selling Game with Pop-ups 00:04:00
Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business
Incorporating Affiliate Marketing into Your E-Commerce Business 00:04:00
Determine if an Affiliate Program is Right for You 00:04:00
Find Publishers to Partner With 00:05:00
Review and Approve Publishers 00:04:00
Conduct Ongoing Review 00:04:00
Win new Customers with Referral Marketing (Affiliate Marketing) 00:04:00
Module 07: Conclusion
Review 00:04:00



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