Save 93.18 % - OFFER ENDS SOON
Or
1 Year Access 
Level 3 - Diploma
36 Students 
2 days 
Get access to 5000+ courses including this for only £49. Learn More.
Digital Marketing for Education is a comprehensive course designed to transform education marketing and digital education strategies for institutions and EdTech brands. It focuses on online course promotion, student recruitment, and EdTech marketing using content marketing, social media outreach, and lead generation techniques to improve institutional branding and enrollment growth.
This course curriculum covers sales and marketing fundamentals, affiliate marketing, SEO, traffic generation, email marketing, and social media strategies for education marketing success. Learners explore WordPress blogging, paid ads, and analytics to strengthen digital education campaigns, improve online course promotion, and boost student recruitment through targeted lead generation and engagement.
Students gain practical skills in Facebook marketing, Twitter strategy, Instagram engagement, and content-driven campaigns to enhance EdTech marketing performance. The program builds expertise in social media outreach, institutional branding, and lead generation, helping educators and businesses achieve sustainable enrollment growth through effective digital marketing for education and data-driven decision making.
Learners can complete a mock exam to practice and assess their understanding before taking the final exam. The final multiple-choice exam is automatically marked, and learners must achieve at least 60% to pass. Successful learners receive a CPD-certified certificate.
After completing the Digital Marketing for Education course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Digital Marketing for Education course helps learners understand how educational institutions and professionals can effectively promote courses, programs, and services online. It covers strategies such as social media marketing, content creation, email campaigns, and SEO tailored specifically for the education sector.
This course strengthens digital marketing, communication, and strategic planning skills, enabling learners to attract students, increase enrolments, and build strong institutional branding. It also supports career growth by providing practical knowledge to manage effective education-focused marketing campaigns in a competitive digital landscape.
The Digital Marketing for Education course has a total study time of 2 days. This focused programme is designed for flexible learning, allowing learners to progress at their own pace while developing practical digital marketing skills tailored specifically for the education sector, including outreach, engagement, and online promotion strategies.
The Digital Marketing for Education course is designed for educators, administrators, and professionals in the education sector who want to promote institutions and learning services online. No advanced experience is required, though basic knowledge of computers and social media is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches how educational institutions and professionals can use digital marketing to promote courses, attract students, and grow online presence.
No. It is suitable for beginners and education professionals.
The course is delivered online, allowing you to study at your own pace.
Yes. Quizzes and practical assignments may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in education marketing, digital marketing, admissions management, content marketing, and institutional branding.
| Module 01 | |||
| Sales and Marketing | 00:30:00 | ||
| How Internet Marketing Works | 01:00:00 | ||
| How To Make Money With Internet Marketing | 01:00:00 | ||
| What is Affiliate Marketing | 00:30:00 | ||
| Competition in Internet Marketing | 00:30:00 | ||
| Researching in Internet Marketing | 01:00:00 | ||
| Desperate Niches | 00:30:00 | ||
| Profitable Niches | 00:30:00 | ||
| Module 02 | |||
| Clickbank | 00:30:00 | ||
| What is Traffic? | 00:30:00 | ||
| Traffic vs. Relevance | 00:30:00 | ||
| Article Marketing | 01:00:00 | ||
| Paid forms of Traffic – 1 | 01:00:00 | ||
| Paid forms of Traffic – 2 | 01:00:00 | ||
| Search Engine Optimization | 00:30:00 | ||
| Search Engine Optimization 2 | 00:30:00 | ||
| Module 03 | |||
| Best SEO Practice | 02:00:00 | ||
| Blogs – WordPress | 01:00:00 | ||
| Blogs – WordPress II | 03:00:00 | ||
| Email Marketing I | 00:30:00 | ||
| Email Marketing II | 01:00:00 | ||
| Internet Marketing Strategy I | 01:00:00 | ||
| Your own website vs free options online I | 00:30:00 | ||
| Your own website vs free options online II | 01:00:00 | ||
| Module 04 | |||
| What Are Niche Website? | 01:00:00 | ||
| The Role Of Visualization In Education | 00:15:00 | ||
| Identify Your Best Platform Or Software | 01:00:00 | ||
| Select A Web Host | 01:00:00 | ||
| Collect Your Site | 00:15:00 | ||
| Building A Content Rich Website | 00:15:00 | ||
| Build Backlinks | 00:30:00 | ||
| Use SEO, Multimedia And Social Sites | 01:30:00 | ||
| Use Analytics | 01:00:00 | ||
| Wrapping Up | 00:15:00 | ||
| Module 05 | |||
| Introduction | 00:30:00 | ||
| Understanding the Value of Social Media Buzz and What It Can Do For Your Business | 01:00:00 | ||
| Developing a Winning Social Media Marketing Plan | 01:00:00 | ||
| Setup and Manage a Facebook Page That Works | 01:00:00 | ||
| Tweet Your Way to Online Prominence | 01:00:00 | ||
| Build Your Network with LinkedIn | 01:00:00 | ||
| Captivate Your Audience with YouTube | 01:00:00 | ||
| Conclusion | 00:15:00 | ||
| Module 06 | |||
| Introduction to Email Marketing | 00:30:00 | ||
| Using Email Marketing Software | 00:30:00 | ||
| Building Email Lists by Quantity | 00:30:00 | ||
| Building Email Lists by Quality | 00:30:00 | ||
| Crafting an Email | 01:00:00 | ||
| Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
| Module 07 | |||
| Introduction to Facebook | 00:15:00 | ||
| Why You Should Care | 00:15:00 | ||
| Setting up a Facebook Page | 00:30:00 | ||
| How to Get More Likes for Your Facebook Page | 00:30:00 | ||
| Facebook Advertising | 00:30:00 | ||
| How Much Does Facebook Advertising Cost? | 00:30:00 | ||
| Marketing on Facebook | 01:00:00 | ||
| Create a Content Calendar | 00:15:00 | ||
| Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
| Module 08 | |||
| TWITTER FOR BUSINESS | 00:15:00 | ||
| TOP TWITTER TIPS | 00:15:00 | ||
| TWITTER IS | 00:15:00 | ||
| BUSINESS TERMS | 00:15:00 | ||
| WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
| TWITTER MARKETING BASICS | 01:00:00 | ||
| TWITTER METRICS | 00:30:00 | ||
| YOUR BIO | 00:15:00 | ||
| WHEN TO TWEET | 00:15:00 | ||
| BUILDING YOUR COMMUNITY | 00:15:00 | ||
| GENERATING LEADS | 00:15:00 | ||
| REAL-TIME TWITTER MARKETING | 00:15:00 | ||
| ENGAGEMENT | 00:15:00 | ||
| TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
| Module 09 | |||
| What is Instagram? | 00:15:00 | ||
| Instagram for Business | 00:15:00 | ||
| Instagram & Community | 00:15:00 | ||
| Recommended Reading | |||
| Recommended Reading : Digital Marketing | 00:00:00 | ||
| Mock Exam | |||
| Mock Exam – Digital Marketing | 00:30:00 | ||
| Final Exam | |||
| Final Exam – Digital Marketing | 00:30:00 | ||
Take All courses for £49