Learn how to harness SEO keywords, social media, blogging and emails to promote your business with his online Digital Marketing course. Digital Marketing teaches key skills through accessible, informative video lessons, online study materials, practical activities, mock exams, and automated multiple-choice assessments.
Digital Marketing was designed and delivered by industry professionals to teach immediately-applicable, practical skills in digital marketing. Studying this online marketing course will give you expertise and knowledge in specific digital marketing techniques such as affiliate marketing and niche websites, search engine optimization, networking through LinkedIn, building a following on YouTube and Twitter, as well as broader business management skills.
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
- Mock exams
- Multiple-choice assessment
How is the course assessed?
To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised professional qualification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hardcopy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The Digital Marketing is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
|Sales and Marketing||00:30:00|
|How Internet Marketing Works||01:00:00|
|How To Make Money With Internet Marketing||01:00:00|
|What is Affiliate Marketing||00:30:00|
|Competition in Internet Marketing||00:30:00|
|Researching in Internet Marketing||01:00:00|
|What is Traffic?||00:30:00|
|Traffic vs. Relevance||00:30:00|
|Paid forms of Traffic – 1||01:00:00|
|Paid forms of Traffic – 2||01:00:00|
|Search Engine Optimization||00:30:00|
|Search Engine Optimization 2||00:30:00|
|Best SEO Practice||02:00:00|
|Blogs – WordPress||01:00:00|
|Blogs – WordPress II||03:00:00|
|Email Marketing I||00:30:00|
|Email Marketing II||01:00:00|
|Internet Marketing Strategy I||01:00:00|
|Your own website vs free options online I||00:30:00|
|Your own website vs free options online II||01:00:00|
|What Are Niche Website?||01:00:00|
|The Role Of Visualization In Education||00:15:00|
|Identify Your Best Platform Or Software||01:00:00|
|Select A Web Host||01:00:00|
|Collect Your Site||00:15:00|
|Building A Content Rich Website||00:15:00|
|Use SEO, Multimedia And Social Sites||01:30:00|
|Understanding the Value of Social Media Buzz and What It Can Do For Your Business||01:00:00|
|Developing a Winning Social Media Marketing Plan||01:00:00|
|Setup and Manage a Facebook Page That Works||01:00:00|
|Tweet Your Way to Online Prominence||01:00:00|
|Build Your Network with LinkedIn||01:00:00|
|Captivate Your Audience with YouTube||01:00:00|
|Introduction to Email Marketing||00:30:00|
|Using Email Marketing Software||00:30:00|
|Building Email Lists by Quantity||00:30:00|
|Building Email Lists by Quality||00:30:00|
|Crafting an Email||01:00:00|
|Analyzing and Tracking Your Email Marketing Strategy||00:30:00|
|Introduction to Facebook||00:15:00|
|Why You Should Care||00:15:00|
|Setting up a Facebook Page||00:30:00|
|How to Get More Likes for Your Facebook Page||00:30:00|
|How Much Does Facebook Advertising Cost?||00:30:00|
|Marketing on Facebook||01:00:00|
|Create a Content Calendar||00:15:00|
|Understanding Edge Rank & the Art of Engagement||00:15:00|
|TWITTER FOR BUSINESS||00:15:00|
|TOP TWITTER TIPS||00:15:00|
|WHY USE TWITTER FOR MARKETING||00:15:00|
|TWITTER MARKETING BASICS||01:00:00|
|WHEN TO TWEET||00:15:00|
|BUILDING YOUR COMMUNITY||00:15:00|
|REAL-TIME TWITTER MARKETING||00:15:00|
|TWETIQUETTE (TWEETING ETIQUETTE)||00:15:00|
|What is Instagram?||00:15:00|
|Instagram for Business||00:15:00|
|Instagram & Community||00:15:00|
|Recommended Reading : Digital Marketing||00:00:00|
|Mock Exam – Digital Marketing||00:30:00|
|Final Exam – Digital Marketing||00:30:00|
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