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Learning Outcome


The Do It Yourself Local SEO For The Small Business Owner is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.

Like all the courses of One Education, this Do It Yourself Local SEO For The Small Business Owner is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.

We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support. 

Our expert instructors are always available to answer all your questions and make your learning experience exquisite.

After completing the Do It Yourself Local SEO For The Small Business Owner, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.

If you want to learn about this topic and achieve certifications, you should consider this Do It Yourself Local SEO For The Small Business Owner from One Education.

There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The Do It Yourself Local SEO For The Small Business Owner is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Introduction To The Course
What To Expect In This Course 00:01:00
Who Am I? Why I Created This Course 00:03:00
What is local SEO? 00:04:00
Pricing – This Course Vs. Using An SEO Agency 00:03:00
Setting Up a Simple Website for Business
Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00
Why Your Website Must Be Mobile Friendly in 2015 00:02:00
Learning WordPress – A Simple Content Management System 00:03:00
Squarespace – Simple For The “Do It Yourself” Crowd 00:03:00
Setting Up Your Google+ Business Page
Introduction To Google+ For Business 00:02:00
A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00
An Example Google+ Business Page Setup 00:05:00
Using Canva To Create a Header Image 00:02:00
Posting on Google+ For Business 00:02:00
Setting Up Your Yelp Business Page
Setting Up a Yelp Business Page 00:02:00
Basic Social Media Setup
Facebook Business Page Setup 00:03:00
Setting Up a LinkedIn Business Page 00:02:00
Setting Up a Twitter Profile 00:02:00
Run a Social Media Contest To Generate Buzz 00:02:00
Creating Business Listings for Local SEO
Name, Address, and Phone Consistency For Your Business 00:03:00
Building Citations (aka Business Listings) 00:09:00
What are Data Aggregators? 00:03:00
Tools For Building Citations, Rank Tracking & More
Check Citation Errors For Free With Moz Local 00:06:00
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00
GeoRanker For Checking Your Rankings 00:01:00
UpCity Local SEO 00:12:00
Optimizing Your Website for Local SEO
Adding Name, Address, and Phone (NAP) To Your Website 00:04:00
Using The “WordPress Local SEO” Plugin For Your Site 00:02:00
Local SEO Articles Worth Reading 00:05:00
Content Writing
Why Content Is So Important 00:05:00
Building Content Pages For Your Services 00:03:00
The Google Keyword Planner – Keyword Research 00:04:00
Adding Heading Tags 00:01:00
Adding an “Alt” Tag To Your Images 00:04:00
Hiring a Writer for Only $5 00:06:00
Link To Other Relevant Content On Your Website 00:03:00
Social Syndication
Setting Up JetPack To Post On Social Media Automatically 00:03:00
Asking for Reviews From Your Customers
Why reviews are very important for your small business 00:04:00
The Review Generator Handout 00:02:00
Getting Links From Other Websites aka Backlinks
What Are Backlinks? 00:04:00
Simple Ways To Get Backlinks for Small Businesses 00:02:00
Other Business Sites To Consider Signing Up On
Thumbtack 00:02:00
Angie’s List & HomeAdvisor 00:02:00
Where To Go From Here
Your Overwhelmed – If Your Willing To Hire Someone 00:02:00
Wrapping Up 00:03:00
Assignment -Do It Yourself Local SEO For The Small Business Owner 00:00:00

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