Do It Yourself Local SEO For The Small Business Owner
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Do It Yourself Local SEO For The Small Business Owner helps improve online visibility, attract nearby customers, optimise Google Business Profile, manage reviews, target local keywords, and increase website traffic without expensive marketing agencies.
Do It Yourself Local SEO For The Small Business Owner
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1 Year Access 
Level 3
5 Students -
6 days, 8 hours
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Learning Outcome
- Discover the simplest method for creating a business website
- Learn how to set up your Google account and business page
- Get a solid idea of how to set up your social media pages
- Learn how to establish local SEO-friendly company listings
- Know about citation tools, rank tracking, and more
- Learn why content writing is so important for your website
- Understand the review generator and its accompanying handout
- Recognise Backlinks and the approaches for utilising them
Description
The Do It Yourself Local SEO For The Small Business Owner is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an endorsed certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this Do It Yourself Local SEO For The Small Business Owner is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the Do It Yourself Local SEO For The Small Business Owner, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve a certificate, you should consider this Do It Yourself Local SEO For The Small Business Owner from One Education.
We are very upfront and clear about all the costs of the course.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £79. There is an additional £10 postage charge for international students.
CPD Certification from One Education
After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued expert development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an endorsed lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD endorsed certificates.
After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
After passing the assignment exam, you will be able to apply for a certificate.
Why Study This Course
Whether you’re an existing practitioner or aspiring expert, this course will enhance your expertise and boost your CV with key skills and an endorsed lesson attesting to your knowledge.
The Do It Yourself Local SEO For The Small Business Owner is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Introduction To The Course | |||
| What To Expect In This Course | 00:01:00 | ||
| Who Am I? Why I Created This Course | 00:03:00 | ||
| What is local SEO? | 00:04:00 | ||
| Pricing – This Course Vs. Using An SEO Agency | 00:03:00 | ||
| Setting Up a Simple Website for Business | |||
| Do You Build Your Own Website Or Pay Someone Else To Build It? | 00:02:00 | ||
| Why Your Website Must Be Mobile Friendly in 2015 | 00:02:00 | ||
| Learning WordPress – A Simple Content Management System | 00:03:00 | ||
| Squarespace – Simple For The “Do It Yourself” Crowd | 00:03:00 | ||
| Setting Up Your Google+ Business Page | |||
| Introduction To Google+ For Business | 00:02:00 | ||
| A Poor Google+ Business Page Vs. a Good Google+ Business Page | 00:06:00 | ||
| An Example Google+ Business Page Setup | 00:05:00 | ||
| Using Canva To Create a Header Image | 00:02:00 | ||
| Posting on Google+ For Business | 00:02:00 | ||
| Setting Up Your Yelp Business Page | |||
| Setting Up a Yelp Business Page | 00:02:00 | ||
| Basic Social Media Setup | |||
| Facebook Business Page Setup | 00:03:00 | ||
| Setting Up a LinkedIn Business Page | 00:02:00 | ||
| Setting Up a Twitter Profile | 00:02:00 | ||
| Run a Social Media Contest To Generate Buzz | 00:02:00 | ||
| Creating Business Listings for Local SEO | |||
| Name, Address, and Phone Consistency For Your Business | 00:03:00 | ||
| Building Citations (aka Business Listings) | 00:09:00 | ||
| What are Data Aggregators? | 00:03:00 | ||
| Tools For Building Citations, Rank Tracking & More | |||
| Check Citation Errors For Free With Moz Local | 00:06:00 | ||
| Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More | 00:07:00 | ||
| GeoRanker For Checking Your Rankings | 00:01:00 | ||
| UpCity Local SEO | 00:12:00 | ||
| Optimizing Your Website for Local SEO | |||
| Adding Name, Address, and Phone (NAP) To Your Website | 00:04:00 | ||
| Using The “WordPress Local SEO” Plugin For Your Site | 00:02:00 | ||
| Local SEO Articles Worth Reading | 00:05:00 | ||
| Content Writing | |||
| Why Content Is So Important | 00:05:00 | ||
| Building Content Pages For Your Services | 00:03:00 | ||
| The Google Keyword Planner – Keyword Research | 00:04:00 | ||
| Adding Heading Tags | 00:01:00 | ||
| Adding an “Alt” Tag To Your Images | 00:04:00 | ||
| Hiring a Writer for Only $5 | 00:06:00 | ||
| Link To Other Relevant Content On Your Website | 00:03:00 | ||
| Social Syndication | |||
| Setting Up JetPack To Post On Social Media Automatically | 00:03:00 | ||
| Asking for Reviews From Your Customers | |||
| Why reviews are very important for your small business | 00:04:00 | ||
| The Review Generator Handout | 00:02:00 | ||
| Getting Links From Other Websites aka Backlinks | |||
| What Are Backlinks? | 00:04:00 | ||
| Simple Ways To Get Backlinks for Small Businesses | 00:02:00 | ||
| Other Business Sites To Consider Signing Up On | |||
| Thumbtack | 00:02:00 | ||
| Angie’s List & HomeAdvisor | 00:02:00 | ||
| Where To Go From Here | |||
| Your Overwhelmed – If Your Willing To Hire Someone | 00:02:00 | ||
| Conclusion | |||
| Wrapping Up | 00:03:00 | ||
| Assignment | |||
| Assignment – Do It Yourself Local SEO For The Small Business Owner | 6 days, 6 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
