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Intermediate
4 Students 
2 hours 
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This Email Marketing for Beginners course provides a complete overview of modern online marketing, focusing on email campaigns, list building, and segmentation. You will learn how newsletters drive engagement, improve open rates, and increase click-through performance. The curriculum introduces essential strategies for building a strong foundation in email marketing success.
In this course, you explore building and using your email list effectively while mastering email copywriting techniques that boost engagement and conversions. Learn automation, analytics, and segmentation strategies to optimize campaigns. You will understand how open rates and click-through metrics guide improvements in your email marketing performance and results overall.
This module summarizes online marketing essentials, reinforcing email campaigns, newsletters, segmentation, and automation. It guides learners through maintaining email lists using surveys and improving engagement through refined copywriting. By focusing on conversion optimization, open rates, and click-through analysis, the course ensures practical skills for successful email marketing growth and strategy.
After completing the Email Marketing for Beginners course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Why Study This Email Marketing for Beginners course online? This course helps learners understand the fundamentals of email marketing, including how to create campaigns, build subscriber lists, and write effective email content that engages audiences.
It also builds awareness of segmentation, automation, and performance tracking to improve marketing results. Ideal for beginners in digital marketing, it supports career development and helps businesses communicate more effectively with their customers.
The Email Marketing for Beginners Course has a total study time of 2 hours. Learners can complete the programme at a flexible, self-paced schedule, allowing them to build foundational knowledge of email marketing strategies and tools in a way that fits comfortably around their availability and learning needs.
The Email Marketing for Beginners course is suitable for learners interested in digital marketing, communication strategies, and business growth. No prior experience is required, though basic computer literacy is helpful. Participants need internet access and a device for online study. An interest in online promotion, customer engagement, and marketing fundamentals is essential.
It is a digital marketing method that uses emails to promote products, services, or information and build relationships with customers.
It is suitable for beginners, small business owners, freelancers, and anyone interested in digital marketing.
You will learn how to create email campaigns, build email lists, write effective content, design emails, and measure campaign performance.
No, it is designed for complete beginners with no marketing background.
It helps businesses reach customers directly, increase engagement, and improve sales and brand awareness.
It can support entry into digital marketing roles, but professional positions may require additional experience and advanced training.
| Overview | |||
| Email Marketing 2019 Beginners Guide – Overview | 00:01:00 | ||
| Introduction To The Course | |||
| Introduction To Email Marketing | 00:01:00 | ||
| Online Marketing - An Overview | |||
| AIDA Marketing – Understanding The Buyers Journey | 00:07:00 | ||
| Email Marketing – Grasping The Concept | 00:08:00 | ||
| Building Your Email List | |||
| Email Marketing Software – Choosing Your Email Marketing Provider | 00:06:00 | ||
| Building Your Email Marketing List | 00:06:00 | ||
| Different Ways To Get An Email Sign Up | 00:08:00 | ||
| Asking For The Email | 00:05:00 | ||
| The Magic Of PDF’s | 00:09:00 | ||
| Using Your Email List | |||
| An Email List Is For Selling Stuff – Right? | 00:08:00 | ||
| Email Marketing Styles | 00:06:00 | ||
| Email Copywriting | |||
| Email Writing Styles | 00:08:00 | ||
| Email Copywriting – Using AIDA | 00:08:00 | ||
| Email Spam Traps & Pitfalls | 00:11:00 | ||
| Email Analytics & Automation | |||
| Email Analytics – What To Measure | 00:10:00 | ||
| Email Automations – Understanding Their Usage | 00:04:00 | ||
| Maintaining Your Email List Using Surveys | |||
| Surveys – How To Use Them To Improve Your List | 00:13:00 | ||
| Summary | |||
| Closing thoughts | 00:01:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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