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Email Marketing
Email Marketing
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Level 3
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Overview
Put in place all of your email marketing efforts to draw customers in. Study the art of email marketing and see what opportunities you can discover.
This highly acclaimed Email Marketing course is exclusively designed to help you achieve your marketing goals by equipping you with relevant information and fundamental skills. It will thoroughly introduce you to the concepts and rules of Email marketing in precise concepts. You will develop your understanding of Email copywriting, the various types of landing pages and how to use them. You will be able to produce enticing emails that captivate the attention of more recipients.
Enrol now, explore and connect with your email marketing expertise!
- Understand the importance of list cleaning and segmentation tags
- Deepen your understanding of using capture pages and funnels for leads
- Know how to create Email lists
- Explore how eBooks help generate leads and fill sales pipelines
- Learn about Email automation
- Gain an excellent understanding of Email deliverability
- Learn the Psychological triggers to turn Email Marketing prospects into loyal customers
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £79.00. There is an additional £10 postage charge for international students.
CPD Certification from One Education
After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued expert development. Certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an acknowledged lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD acknowledged certificates.
After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
After passing the assignment exam, you will be able to apply for a certificate.
Why Study This Course
It doesn’t matter if you are an aspiring expert or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an acknowledged certificate attesting to your knowledge.
The Email Marketing is fully available to anyone, and no previous lessons are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Introduction to Email Marketing | |||
| Introduction | 00:05:00 | ||
| Module 01: The Concepts of Email Marketing | |||
| The Concepts of Email Marketing | 00:04:00 | ||
| Rules of Email Marketing | 00:05:00 | ||
| Types of Email Marketing Campaigns You Should Already be Using | 00:05:00 | ||
| 10 Email Marketing Terms Every Marketer Should Know | 00:06:00 | ||
| The Importance of List Cleaning and Segmentation Tags | 00:03:00 | ||
| Tips for Building Responsive Email Marketing Lists | 00:04:00 | ||
| Module 02: Using Capture Pages and Funnels for Leads | |||
| Using Capture Pages and Funnels for Leads | 00:04:00 | ||
| The Importance of Lead Capture Pages in Email Marketing | 00:04:00 | ||
| The Importance of a Sales Funnel in Email Marketing | 00:04:00 | ||
| Types of Landing Pages and How to Use Them | 00:04:00 | ||
| Types Of Online Sales Funnels That Work Really Well | 00:04:00 | ||
| Creating Email Lists | 00:05:00 | ||
| Module 03: Creating Email Lists | |||
| Creating Email Lists | 00:03:00 | ||
| What makes an email list valuable? | 00:05:00 | ||
| What Is A Double Opt-In Email List And Why Is It Important? | 00:03:00 | ||
| How eBooks Help Generate Leads and Fill Sales Pipelines | 00:03:00 | ||
| How to Generate more Leads with your Video Marketing | 00:03:00 | ||
| Easy Ideas For Lead-Generating Content Marketing to Build Your Lists | 00:05:00 | ||
| Module 04: Email Copywriting | |||
| Email Copywriting | 00:04:00 | ||
| Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read | 00:03:00 | ||
| Ways To Make People Actually Read Your Emails | 00:07:00 | ||
| Ways to Make Your Emails More Engaging | 00:06:00 | ||
| Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers | 00:04:00 | ||
| Tips for Writing Email Marketing Copy that Converts | 00:04:00 | ||
| Module 05: Email Deliverability | |||
| Email Deliverability | 00:04:00 | ||
| Best Practices for Email Deliverability | 00:06:00 | ||
| How to Improve Your Email Deliverability (Step-by-Step) | 00:04:00 | ||
| Blueprints for Email Copywriting | 00:05:00 | ||
| 7 Tips to Improve Your Email Deliverability | 00:04:00 | ||
| How to Test Your Email Deliverability? A Step-by-Step Guide | 00:04:00 | ||
| Module 06: Email Automation | |||
| Email Automation | 00:04:00 | ||
| What is Email Automation & How Can Your Business Use it? | 00:06:00 | ||
| What is an Email Marketing Autoresponder? | 00:04:00 | ||
| Awesome Email Marketing Campaigns & How to Run Your Own | 00:05:00 | ||
| Simple (But Powerful ) Automated Email Sequences | 00:04:00 | ||
| Using Tags to Gaining Useful Insights From Email Segmentation | 00:04:00 | ||
| Module 07: Conclusion | |||
| Review of Course | 00:01:00 | ||
| Assignment | |||
| Assignment – Email Marketing | 6 days, 3 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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