Excel at Marketing Through a Well-Defined Marketing Strategy | |||
Section 01: Create Well-Defined Marketing Objectives | |||
Marketing Plan Objectives | 00:07:00 | ||
Aligning Your Marketing Objectives | 00:06:00 | ||
Guidelines for Creating Marketing Objectives | 00:02:00 | ||
Types of Objectives | 00:08:00 | ||
Workshop – Create Your Marketing Objectives | 00:02:00 | ||
Section 02: Marketing Programs that Power Customer Acquisition | |||
Marketing Programs Explained | 00:01:00 | ||
What types of marketing programs are best for your business? | 00:03:00 | ||
Your Website | 00:05:00 | ||
SEO | 00:05:00 | ||
Advertising Online | 00:09:00 | ||
Print Advertising | 00:03:00 | ||
Press Relations | 00:06:00 | ||
Social Media | 00:05:00 | ||
00:06:00 | |||
Content Marketing | 00:06:00 | ||
Trade Shows | 00:06:00 | ||
Retention Marketing | 00:05:00 | ||
Additional Marketing Programs | 00:04:00 | ||
Section 03: Thought Leadership That Drives Customer Acquisition | |||
Thought Leadership Explained | 00:02:00 | ||
Stand Out with Thought Leadership | 00:01:00 | ||
Why Thought Leadership Matters | 00:05:00 | ||
Thought Leadership Programs | 00:10:00 | ||
Workshop: Create Your Thought Leadership Strategy | 00:02:00 | ||
Section 04: Create a Strategic Marketing Plan That Drives Action | |||
Strategic Marketing Plan Explained | 00:01:00 | ||
Size and Power | 00:23:00 | ||
Type II Errors | 00:10:00 | ||
Working with Non-Linear Data – Polynomial Models | 00:08:00 | ||
Working with Non-Linear Data – Exponential Models | 00:09:00 | ||
Correlation Confidence Intervals | 00:05:00 | ||
Carrying Out a Test for Correlation | 00:08:00 | ||
Support Materials | |||
Correlation Hypothesis Tests – Intro | 00:07:00 | ||
Order Your Certificate | |||
Order Your Certificate Now | 00:00:00 |
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