Facebook Ads Masterclass
- Instructor Unique
- Original
- Video Training
Facebook Ads Masterclass teaches targeted campaign creation, audience research, budget optimisation, compelling ad copy, performance tracking, and scaling strategies. Build marketing confidence, increase conversions, and maximise return on advertising investment.
Course Curriculum
| Module 01: Boost Post to Get Quick Response | |||
| Getting Started with Boost Post | 00:03:00 | ||
| Objectives Explained | 00:04:00 | ||
| Setting Up Welcome Message | 00:03:00 | ||
| Setting Target Audience | 00:06:00 | ||
| Setting Budget & Boosting Post | 00:03:00 | ||
| Setting Up Facebook Pixel | 00:05:00 | ||
| Facebook Pixel Explained | 00:02:00 | ||
| Adding Billing Details | 00:02:00 | ||
| A Word of Confidence | 00:01:00 | ||
| Module 02: Ad Campaign: Traffic Ad – Website | |||
| Facebook Ads Manager Overview | 00:02:00 | ||
| Setting UP Traffic to Website – Ad Campaign | 00:03:00 | ||
| Creating & Saving a New Audience | 00:08:00 | ||
| Placement, Budget Types & Reach Explained | 00:05:00 | ||
| Ad Delivery Optimization & Explained | 00:03:00 | ||
| Selecting Ad Image from Stock Photos | 00:04:00 | ||
| Writing Ad Copy | 00:02:00 | ||
| Preview of Ads Placements | 00:02:00 | ||
| Submitting Ad for Review | 00:02:00 | ||
| Module 03: Traffic to Messenger Ad and Cost Optimization | |||
| Creating Ad set within a Campaign – Traffic Ad for Messenger | 00:05:00 | ||
| Ads with Multiple Images and Cost optimization | 00:04:00 | ||
| Fixing Errors in Ad Processing | 00:01:00 | ||
| Ads Manager – Intermediate Understanding | 00:04:00 | ||
| Module 04: Facebook Event Response | |||
| Creating Your Event On Facebook Page | 00:07:00 | ||
| Paid Promotion to Get Event Response | 00:09:00 | ||
| Module 05: Video Marketing Ads - Brand Awareness | |||
| Brand Awareness – Reach Vs Awareness (Objective) | 00:03:00 | ||
| Updating Audience according to Ad Objective | 00:03:00 | ||
| Budget Makes Difference in Results | 00:02:00 | ||
| Creating a video Ad for Brand Awareness | 00:03:00 | ||
| Video Ad – Recommendations | 00:02:00 | ||
| Why use Video Ads – Final Thoughts | 00:02:00 | ||
| Module 06: Carousel Ads Optimization & Bid Strategy | |||
| Reach Ad with Budget Optimization | 00:03:00 | ||
| Ad Delivery Optimization and Bid Strategy Explained | 00:03:00 | ||
| Fixing Errors in Adset | 00:02:00 | ||
| Making A Carousel Ad | 00:04:00 | ||
| Writing Carousel Ad Copy | 00:05:00 | ||
| Start with Your Facebook Ads | 00:02:00 | ||
| Module 07: Page Likes Campaign with Split Testing | |||
| Getting Page Likes on Facebook | 00:22:00 | ||
| Setting up Page Likes Campaign | 00:04:00 | ||
| Split Test Budget and Settings | 00:03:00 | ||
| Split Test Variations | 00:02:00 | ||
| Making Split Test Set A – Creative with Picture | 00:05:00 | ||
| Making Split Test Set B – Creative with Video | 00:03:00 | ||
| Creating an Offer on Facebook for Set B | 00:03:00 | ||
| Setting Up Offer for Sets & Finalizing Ad | 00:02:00 | ||
| Module 08: Lead Generation Ad | |||
| Overview – App Install and Event Response | 00:03:00 | ||
| Lead Generation Ad Setup | 00:03:00 | ||
| Ad Time Scheduling | 00:03:00 | ||
| Creating A Slide Show with Video Kit | 00:05:00 | ||
| Creating Lead Generation Form | 00:08:00 | ||
| Module 09: Video Views Ad with Advance audience Combination | |||
| Video Views Campaign | 00:03:00 | ||
| Advanced Audience Combination | 00:05:00 | ||
| Video Views Optimization | 00:03:00 | ||
| Finalizing Video Ad | 00:06:00 | ||
| Assignment | |||
| Assignment – Facebook Ads Masterclass | 00:00:00 | ||
Facebook Ads Masterclass

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