Fundamentals of Marketing Objectives & KPI focus on setting clear, measurable goals that align with business strategy. Learn to track performance indicators, evaluate campaign success, optimise budgets, and drive consistent, data-informed marketing growth.
Save 93.18 % - OFFER ENDS SOON
Or
1 Year Access 
Level 2
4 Students 
2 days, 12 hours 
Get access to 5000+ courses including this for only £49. Learn More.
Learn the Fundamental of Marketing Objectives & KPI course designed to help professionals understand how marketing objectives align with business goals. This program focuses on KPI metrics, performance tracking, and marketing strategy to improve campaign success. You will explore analytics reporting, conversion rate optimization, ROI measurement, and growth indicators for better decision-making.
Understanding marketing objectives is essential for building effective marketing strategy and achieving business goals. This section explains KPI metrics, performance tracking methods, and how to evaluate campaign success. Learners gain insight into conversion rate improvement, ROI measurement techniques, and analytics reporting to strengthen data-driven decisions and identify key growth indicators.
Section four focuses on communication objectives, helping marketers connect messaging with business goals and marketing strategy. It emphasizes KPI metrics, performance tracking, and analytics reporting to ensure campaign success. Learners will understand conversion rate impact, ROI measurement, and how growth indicators support continuous improvement in overall marketing performance and strategic decision making.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Fundamental of Marketing Objectives & KPI course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £69, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the Fundamentals of Marketing Objectives & KPI course helps learners understand how to set clear marketing goals and measure performance using key performance indicators (KPIs). It covers objective setting, KPI selection, performance tracking, and evaluating marketing effectiveness.
This course strengthens analytical, strategic planning, and decision-making skills, enabling learners to align marketing activities with business goals. It also supports career and business growth by providing practical knowledge to improve campaign performance, measure success accurately, and achieve better marketing outcomes.
The Fundamental of Marketing Objectives & KPI course has a total study time of 2 days, 12 hours. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while understanding marketing objectives, key performance indicators (KPIs), and how to measure and evaluate marketing success effectively.
The Fundamentals of Marketing Objectives & KPI course is designed for beginners, marketers, business owners, and professionals who want to understand how to set marketing goals and measure performance using KPIs. No prior experience is required, though basic knowledge of marketing concepts is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches how to define marketing objectives and measure success using key performance indicators (KPIs) to improve business results.
No. It is suitable for beginners with no prior marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical exercises and KPI-based analysis tasks may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in marketing, digital marketing, business analysis, performance marketing, and brand management.
| Section 01: Introduction | |||
| Introduction | 00:02:00 | ||
| Assessment | 00:02:00 | ||
| Roles of Marketing | 00:02:00 | ||
| Section 02: Business Objectives | |||
| 4 Levers of Objectives | 00:02:00 | ||
| KPI: Volume sales and Value Sales | 00:02:00 | ||
| Volume share and value share | 00:03:00 | ||
| Volume growth and value growth | 00:05:00 | ||
| Brand growth and category growth | 00:03:00 | ||
| Profit | 00:09:00 | ||
| Summary of basic KPIs | 00:04:00 | ||
| Section 03: Marketing Objectives | |||
| Source of Growth | 00:01:00 | ||
| Introduction of Marketing Objective | 00:02:00 | ||
| Penetration | 00:06:00 | ||
| Low Penetration and how to increase | 00:02:00 | ||
| Consumption | 00:04:00 | ||
| Section 04: Communication Objectives | |||
| Communication Objectives | 00:02:00 | ||
| Brand Equity Tracking | 00:05:00 | ||
| Creative Quality and Communication Awareness | 00:06:00 | ||
| Assignment | |||
| Assignment – Fundamental of Marketing Objectives & KPI | 2 days, 11 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
Take All courses for £49