Fundamental of Marketing Objectives & KPI

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Fundamental of Marketing Objectives & KPI

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1 Year Access
Level 2
4 Students
2 days, 12 hours

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Overview

Gain the skills to track the performance of your marketing campaigns and pave the road for your company’s expansion with our exclusively designed Fundamental of Marketing Objectives & KPI course.

A Key Performance Indicator (KPI) is a measurable statistic that shows how well a company is reaching key business goals. Organisations use KPIs at many levels to assess their progress toward their goals. In this comprehensive Fundamental of Marketing Objectives & KPI course, you will learn about the roles of marketing and have in-depth knowledge of business, marketing, and communication objectives. The course trains you on how to set specific goals and KPIs for your business and marketing campaigns. In time, you will identify your company’s performance and make vital changes to your execution to meet your strategic objectives. You’ll be able to set marketing objectives and reach out to the general public to grow your company.

Enrol straight away and improve your ability to keep your company on track.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

Certificate of Achievement

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £69.00. There is an additional £10 postage charge for international students.

CPD Certification from One Education

After successfully completing the assessment of this course, you will qualify for the CPD Certificate from One Education as proof of your continued expert development. Certificate is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an acknowledged lesson. One Education will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed, and CPD acknowledged certificates.

After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

After passing the assignment exam, you will be able to apply for a certificate.

Why Study This Course

It doesn’t matter if you are an aspiring expert or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an acknowledged certificate attesting to your knowledge.

The Fundamental of Marketing Objectives & KPI is fully available to anyone, and no previous lessons are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Introduction
	Introduction	00:02:00
	Assessment	00:02:00
	Roles of Marketing	00:02:00
Section 02: Business Objectives
	4 Levers of Objectives	00:02:00
	KPI: Volume sales and Value Sales	00:02:00
	Volume share and value share	00:03:00
	Volume growth and value growth	00:05:00
	Brand growth and category growth	00:03:00
	Profit	00:09:00
	Summary of basic KPIs	00:04:00
Section 03: Marketing Objectives
	Source of Growth	00:01:00
	Introduction of Marketing Objective	00:02:00
	Penetration	00:06:00
	Low Penetration and how to increase	00:02:00
	Consumption	00:04:00
Section 04: Communication Objectives
	Communication Objectives	00:02:00
	Brand Equity Tracking	00:05:00
	Creative Quality and Communication Awareness	00:06:00
Assignment
	Assignment – Fundamental of Marketing Objectives & KPI	2 days, 11 hours
Order Your Certificate
	Order Your Certificate QLS	00:00:00