Fundamentals of Email Marketing
Fundamentals of Email Marketing
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6 hours, 49 minutes
Course Overview
Become a trained professional from the safety and comfort of your own home by taking Fundamentals of Email Marketing . Whatever your situation and requirements, One Education can supply you with professional teaching, gained from industry experts, and brought to you for a great price with a limited-time discount.
One Education has been proud to produce an extensive range of best-selling courses, and Fundamentals of Email Marketing is one of our best offerings. It is crafted specially to promote easy learning at any location with an online device. Each topic has been separated into digestible portions that can be memorised and understood in the minimum of time.
Teaching and training are more than just a job for the staff at One Education; we take pride in employing those who share our vision for e-learning and its importance in today’s society. To prove this, all learning materials for each course are available for at least one year after the initial purchase.
All of our tutors and IT help desk personnel are available to answer any questions regarding your training or any technical difficulties.
By completing Fundamentals of Email Marketing, you will have automatically earnt an e-certificate that is industry-recognised and will be a great addition to your competencies on your CV.
Whatever your reason for studying Fundamentals of Email Marketing, make the most of this opportunity from One Education and excel in your chosen field.
Please be aware that there are no hidden fees, no sudden exam charges, and no other kind of unexpected payments. All costs will be made very clear before you even attempt to sign up.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.
Why study this course
It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.
The Fundamentals of Email Marketing is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.
Course Curriculum
| Section 01 | |||
| What is Email Marketing? | 00:06:00 | ||
| Tools Overview | 00:09:00 | ||
| Paid vs Free Email Service Providers (ESPs) | 00:14:00 | ||
| Paid ESPs Overview | 00:03:00 | ||
| Free ESP MailMerge | 00:07:00 | ||
| Free ESP Mautic | 00:14:00 | ||
| DKIM SPF | 00:08:00 | ||
| Figma vs Canva | 00:09:00 | ||
| Emails vs SMS | 00:08:00 | ||
| Email Channel KPIs | 00:15:00 | ||
| Personalisation overview | 00:12:00 | ||
| Section 02 | |||
| Content Calendar | 00:12:00 | ||
| Before Creating Campaign | 00:07:00 | ||
| Campaign 1 | 00:30:00 | ||
| Campaign 2 | 00:15:00 | ||
| Campaign 3 Save the Blocks | 00:07:00 | ||
| Checkout Link Trick | 00:10:00 | ||
| GMass and the Inbox Landing Test | 00:07:00 | ||
| A/B Testing | 00:09:00 | ||
| Personalisation | 00:10:00 | ||
| Section 03 | |||
| What are Flows? | 00:11:00 | ||
| Welcome Flow | 00:27:00 | ||
| Abandoned Flow | 00:23:00 | ||
| Flows in Mailchimp and Sendinblue | 00:14:00 | ||
| Canva | 00:09:00 | ||
| Figma | 00:12:00 | ||
| Section 04 | |||
| Lists and Segments | 00:20:00 | ||
| More on Lists and Segments | 00:09:00 | ||
| Section 05 | |||
| Popup Forms | 00:12:00 | ||
| Popups in Welcome Flow Trick | 00:16:00 | ||
| Section 06 | |||
| Coupons | 00:07:00 | ||
| Customer Journey Maps – CJM | 00:11:00 | ||
| Subscribe Everywhere | 00:03:00 | ||
| Forget Email, send SMS | 00:04:00 | ||
| Pixel Perfect or Profit | 00:06:00 | ||
| AMP or Profit | 00:04:00 | ||
| How to talk to your Clients and Employers | 00:09:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
Important Links
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
