Fundamentals of Email Marketing

Fundamentals of Email Marketing

Course Overview

Become a trained professional from the safety and comfort of your own home by taking Fundamentals of Email Marketing . Whatever your situation and requirements, One Education can supply you with professional teaching, gained from industry experts, and brought to you for a great price with a limited-time discount.

One Education has been proud to produce an extensive range of best-selling courses, and Fundamentals of Email Marketing is one of our best offerings. It is crafted specially to promote easy learning at any location with an online device. Each topic has been separated into digestible portions that can be memorised and understood in the minimum of time. 

Teaching and training are more than just a job for the staff at One Education; we take pride in employing those who share our vision for e-learning and its importance in today’s society. To prove this, all learning materials for each course are available for at least one year after the initial purchase.  

All of our tutors and IT help desk personnel are available to answer any questions regarding your training or any technical difficulties. 

By completing Fundamentals of Email Marketing, you will have automatically earnt an e-certificate that is industry-recognised and will be a great addition to your competencies on your CV.

Whatever your reason for studying Fundamentals of Email Marketing, make the most of this opportunity from One Education and excel in your chosen field.

Please be aware that there are no hidden fees, no sudden exam charges, and no other kind of unexpected payments. All costs will be made very clear before you even attempt to sign up. 

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Fundamentals of Email Marketing is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01
What is Email Marketing? 00:06:00
Tools Overview 00:09:00
Paid vs Free Email Service Providers (ESPs) 00:14:00
Paid ESPs Overview 00:03:00
Free ESP MailMerge 00:07:00
Free ESP Mautic 00:14:00
DKIM SPF 00:08:00
Figma vs Canva 00:09:00
Emails vs SMS 00:08:00
Email Channel KPIs 00:15:00
Personalisation overview 00:12:00
Section 02
Content Calendar 00:12:00
Before Creating Campaign 00:07:00
Campaign 1 00:30:00
Campaign 2 00:15:00
Campaign 3 Save the Blocks 00:07:00
Checkout Link Trick 00:10:00
GMass and the Inbox Landing Test 00:07:00
A/B Testing 00:09:00
Personalisation 00:10:00
Section 03
What are Flows? 00:11:00
Welcome Flow 00:27:00
Abandoned Flow 00:23:00
Flows in Mailchimp and Sendinblue 00:14:00
Canva 00:09:00
Figma 00:12:00
Section 04
Lists and Segments 00:20:00
More on Lists and Segments 00:09:00
Section 05
Popup Forms 00:12:00
Popups in Welcome Flow Trick 00:16:00
Section 06
Coupons 00:07:00
Customer Journey Maps – CJM 00:11:00
Subscribe Everywhere 00:03:00
Forget Email, send SMS 00:04:00
Pixel Perfect or Profit 00:06:00
AMP or Profit 00:04:00
How to talk to your Clients and Employers 00:09:00
Order Your Certificate
Order Your Certificate Now 00:00:00
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