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Fundamentals of Email Marketing is a complete guide to mastering email marketing, covering essential digital marketing basics, email campaigns, and newsletter strategy. Learn how to build a subscriber list, choose the right email service providers, create engaging content, and understand key email channel KPIs for successful marketing communication.
This course teaches practical email automation techniques, lead nurturing strategies, and customer engagement methods to improve your marketing results. Explore campaign planning, personalization, A/B testing, email flows, segmentation, popup forms, and conversion optimization while working with popular tools like Mailchimp, Mautic, Canva, and Figma.
Gain the skills to analyze performance using email analytics and optimize campaigns for better outcomes. From creating welcome flows and abandoned cart journeys to understanding ESPs, customer journey maps, and client communication, this course helps you build effective email marketing systems that drive growth and conversions.
After completing the Fundamentals of Email Marketing course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Fundamentals of Email Marketing course helps learners understand the essential strategies and techniques for creating successful email campaigns. It covers email list building, campaign planning, audience segmentation, content creation, automation, and performance measurement.
This course strengthens digital marketing, communication, and customer engagement skills, enabling learners to build meaningful relationships with audiences and improve marketing effectiveness. It also supports career and business growth by providing practical knowledge to generate leads, increase conversions, and create successful email marketing campaigns.
The Fundamentals of Email Marketing course has a total study time of 6 hours, 49 minutes. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while developing essential email marketing skills, including campaign planning, subscriber management, content creation, automation, and strategies to improve customer engagement.
The Fundamentals of Email Marketing course requirements are simple and beginner friendly. Learners should have basic computer skills, an interest in digital communication and marketing, and a willingness to learn email campaign strategies. Access to an internet-enabled device, basic writing abilities, and curiosity about customer engagement are recommended for effective learning.
This course teaches the basic principles of email marketing, including building email lists, creating campaigns, writing effective emails, engaging subscribers, and measuring campaign performance.
No. It is suitable for beginners with no prior email marketing experience required.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical email campaign exercises, newsletter creation tasks, and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in email marketing, digital marketing, CRM management, marketing automation, content marketing, and customer engagement.
| Section 01 | |||
| What is Email Marketing? | 00:06:00 | ||
| Tools Overview | 00:09:00 | ||
| Paid vs Free Email Service Providers (ESPs) | 00:14:00 | ||
| Paid ESPs Overview | 00:03:00 | ||
| Free ESP MailMerge | 00:07:00 | ||
| Free ESP Mautic | 00:14:00 | ||
| DKIM SPF | 00:08:00 | ||
| Figma vs Canva | 00:09:00 | ||
| Emails vs SMS | 00:08:00 | ||
| Email Channel KPIs | 00:15:00 | ||
| Personalisation overview | 00:12:00 | ||
| Section 02 | |||
| Content Calendar | 00:12:00 | ||
| Before Creating Campaign | 00:07:00 | ||
| Campaign 1 | 00:30:00 | ||
| Campaign 2 | 00:15:00 | ||
| Campaign 3 Save the Blocks | 00:07:00 | ||
| Checkout Link Trick | 00:10:00 | ||
| GMass and the Inbox Landing Test | 00:07:00 | ||
| A/B Testing | 00:09:00 | ||
| Personalisation | 00:10:00 | ||
| Section 03 | |||
| What are Flows? | 00:11:00 | ||
| Welcome Flow | 00:27:00 | ||
| Abandoned Flow | 00:23:00 | ||
| Flows in Mailchimp and Sendinblue | 00:14:00 | ||
| Canva | 00:09:00 | ||
| Figma | 00:12:00 | ||
| Section 04 | |||
| Lists and Segments | 00:20:00 | ||
| More on Lists and Segments | 00:09:00 | ||
| Section 05 | |||
| Popup Forms | 00:12:00 | ||
| Popups in Welcome Flow Trick | 00:16:00 | ||
| Section 06 | |||
| Coupons | 00:07:00 | ||
| Customer Journey Maps – CJM | 00:11:00 | ||
| Subscribe Everywhere | 00:03:00 | ||
| Forget Email, send SMS | 00:04:00 | ||
| Pixel Perfect or Profit | 00:06:00 | ||
| AMP or Profit | 00:04:00 | ||
| How to talk to your Clients and Employers | 00:09:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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