Or
1 Year Access 
Intermediate 
1 Students 
57 minutes Get access to 5000+ courses including this for only £49. Learn More.
Fundamentals of Marketing Analytics is a comprehensive course designed to help learners understand marketing analytics and build data-driven marketing skills. It introduces core concepts of customer insights, performance metrics, and campaign analysis to improve decision-making. Explore how analytics supports modern marketing strategies through real-world examples and practical approaches to measuring success and optimizing business outcomes.
This course covers essential topics including consumer behavior, marketing ROI, data visualization, and conversion tracking to help marketers evaluate campaigns effectively. Learn how predictive analytics transforms customer understanding and enables smarter targeting from acquisition to retention. The curriculum explores how analytics drives marketing strategies and creates measurable value across different business scenarios with actionable insights.
By completing Fundamentals of Marketing Analytics, learners gain the ability to analyze data, interpret trends, and develop impactful marketing strategies. The course focuses on campaign analytic techniques, customer profitability, and contact strategy while enhancing skills in data-driven decision-making. Master the tools needed to improve marketing performance and achieve higher returns through advanced analytics methods and insights.
After completing the Fundamentals of Marketing Analytics course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Fundamentals of Marketing Analytics course helps learners understand how to collect, analyse, and interpret marketing data to make informed business decisions. It covers key concepts such as data measurement, customer insights, campaign performance analysis, marketing metrics, and reporting techniques.
This course strengthens analytical, strategic, and data-driven decision-making skills, enabling learners to evaluate marketing effectiveness and optimise campaigns. It also supports career and business growth by providing practical knowledge to improve customer understanding, increase marketing performance, and achieve measurable business results.
The Fundamentals of Marketing Analytics course has a total study time of 57 minutes. This concise programme is designed for flexible learning, allowing learners to progress at their own pace while learning the basics of marketing analytics, including data interpretation, performance measurement, and using insights to improve marketing decisions.
The Fundamentals of Marketing Analytics course requirements are simple and suitable for beginners. Learners should have basic computer skills, an interest in marketing data and business insights, and a willingness to understand analytical concepts. Access to an internet-enabled device and basic numerical skills are recommended for effective learning and practical application.
This course teaches how to collect, analyze, and interpret marketing data to measure campaign performance, understand customer behaviour, and make data-driven marketing decisions.
No. It is suitable for beginners, though basic marketing knowledge is helpful.
The course is delivered online, allowing you to learn at your own pace.
Yes. Practical data analysis exercises, marketing measurement tasks, and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in marketing analytics, digital marketing, business intelligence, market research, performance marketing, and data-driven marketing strategy.
| Section 01: Introduction To Marketing Analytics Overview | |||
| Introduction | 00:02:00 | ||
| What Is Marketing | 00:04:00 | ||
| Why Do We Need Marketing | 00:08:00 | ||
| Section 02: Basic Concepts In Marketing Analytics Overview | |||
| What To Market | 00:03:00 | ||
| Whom And When To Market | 00:06:00 | ||
| How Analytics Drives Marketing Strategies | 00:08:00 | ||
| Acquisition To Retention | 00:08:00 | ||
| Customer Profitability To Contact Strategy | 00:06:00 | ||
| Campaign Analytic | 00:12:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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