Section 01: Create a Unique Competitive Advantage | |||
Unique Competitive Advantage Explained | 00:05:00 | ||
Workshop – Unique Competitive Advantage in Action | 00:03:00 | ||
How to Determine Your Unique Competitive Advantage | 00:01:00 | ||
Step 1 – Evaluate Your Strengths | 00:02:00 | ||
Step 2 – Evaluate Your Competitive Landscape | 00:03:00 | ||
Step 3 – Identify Your Unique Competitive Advantage | 00:04:00 | ||
Step 4 – Test Your Unique Competitive Advantage | 00:02:00 | ||
Common Mistakes | 00:02:00 | ||
Workshop – Unique Competitive Advantage in Action | 00:03:00 | ||
Positioning is about Your Customer’s Point of View | 00:08:00 | ||
What Investors Are Looking for | 00:02:00 | ||
Ben and Jerry’s Case Study | 00:02:00 | ||
Keys to Success | 00:03:00 | ||
Section 02 | |||
The Positioning Framework Overview | 00:06:00 | ||
Step 1 – Create Meaningful Attributes – Part 1 | 00:05:00 | ||
Step 1 – Create Meaningful Attributes – Part 2 | 00:06:00 | ||
Step 1 – Create Meaningful Attributes – Part 3 | 00:05:00 | ||
Viking Cruises – Case Study | 00:02:00 | ||
Step 2 – Custom Attributes | 00:04:00 | ||
Step 3- Evaluate / Rank Attributes | 00:04:00 | ||
Step 4 – Evaluating Positioning Rankings | 00:03:00 | ||
Step 5 – Positioning of Your Attributes | 00:02:00 | ||
Common Mistakes | 00:02:00 | ||
Workshop – Position Your Product or Service in Action | 00:03:00 | ||
Section 03: Determine Your Target Market | |||
Target Market Essentials | 00:05:00 | ||
Why is Your Target Market So Important? | 00:05:00 | ||
Define Your Target Market | 00:02:00 | ||
Step 1 – Define Standard Attributes – Demographics | 00:06:00 | ||
Step 1 – Define Standard Attributes – More Demographics | 00:05:00 | ||
Step 1 – Define Standard Attributes – Psychographics | 00:06:00 | ||
Step 2 – Develop Custom Attributes | 00:10:00 | ||
Step 3 – Validation | 00:01:00 | ||
Step 4 – Adjust Your Strategy | 00:02:00 | ||
Workshop – Developing Your Target Market | 00:02:00 | ||
Section 04: Build a Compelling Value Proposition | |||
Characteristics of Unique Value Propositions | 00:02:00 | ||
Types of Customer Benefits UVPs Express | 00:04:00 | ||
Examples of Unique Value Propositions | 00:01:00 | ||
What Investors Are Looking For | 00:01:00 | ||
Value Proposition vs. Competitive Advantage | 00:02:00 | ||
Understand Your Competitor’s Unique Value Proposition | 00:03:00 | ||
Streaming Services Example | 00:02:00 | ||
The Value Proposition Framework | 00:01:00 | ||
Step 1 – Brainstorming | 00:07:00 | ||
Step 2 – Create a Value Proposition List | 00:01:00 | ||
Step 3 – Determine Uniqueness | 00:03:00 | ||
Step 4 – Prioritize Top Value Propositions | 00:02:00 | ||
Step 5 – Tell a Story | 00:04:00 | ||
Common Mistakes | 00:01:00 | ||
Workshop – Build Your Unique Value Proposition | 00:04:00 | ||
Step 6 – Your Positioning Statement | 00:04:00 | ||
Order Your Certificate | |||
Order Your Certificate Now | 00:00:00 |
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