Go to Market Strategy That Drives Revenue Growth

Go to Market Strategy That Drives Revenue Growth

Learning Outcome


Learn how to design and create a business plan that will deliver the best outcome for your company when you take this training to build a Go-To-Market Strategy That Drives Revenue Growth. It can be challenging to develop tactics and methods for making a business stand out from the crowd, particularly if it is new to the marketplace. However, you’ll get a flying start to the process by using the tips and techniques contained in this expertly compiled tuition which will see your business excel in your chosen field.

This Business Strategy course focuses on understanding the customers’ needs and being able to target a demographic in the marketplace. You will be shown how to capitalise on competitive advantages, adopt a customer’s point of view, determine a target group, build market potential, and much more. This provides the total learning curve for those who want to succeed in business and gain the maximum potential from their ventures.

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised CPD accredited certification. You can choose to make your achievement formal by obtaining your PDF Certificate at the cost of £9 and Hard Copy Certificate for £15.

Why study this course

It doesn’t matter if you are an aspiring professional or absolute beginner; this course will enhance your expertise and boost your CV with critical skills and an accredited certification attesting to your knowledge.

The Go to Market Strategy That Drives Revenue Growth is fully available to anyone, and no previous qualifications are needed to enrol. All One Education needs to know is that you are eager to learn and are over 16.

Course Curriculum

Section 01: Create a Unique Competitive Advantage
Unique Competitive Advantage Explained 00:05:00
Workshop – Unique Competitive Advantage in Action 00:03:00
How to Determine Your Unique Competitive Advantage 00:01:00
Step 1 – Evaluate Your Strengths 00:02:00
Step 2 – Evaluate Your Competitive Landscape 00:03:00
Step 3 – Identify Your Unique Competitive Advantage 00:04:00
Step 4 – Test Your Unique Competitive Advantage 00:02:00
Common Mistakes 00:02:00
Workshop – Unique Competitive Advantage in Action 00:03:00
Positioning is about Your Customer’s Point of View 00:08:00
What Investors Are Looking for 00:02:00
Ben and Jerry’s Case Study 00:02:00
Keys to Success 00:03:00
Section 02
The Positioning Framework Overview 00:06:00
Step 1 – Create Meaningful Attributes – Part 1 00:05:00
Step 1 – Create Meaningful Attributes – Part 2 00:06:00
Step 1 – Create Meaningful Attributes – Part 3 00:05:00
Viking Cruises – Case Study 00:02:00
Step 2 – Custom Attributes 00:04:00
Step 3- Evaluate / Rank Attributes 00:04:00
Step 4 – Evaluating Positioning Rankings 00:03:00
Step 5 – Positioning of Your Attributes 00:02:00
Common Mistakes 00:02:00
Workshop – Position Your Product or Service in Action 00:03:00
Section 03: Determine Your Target Market
Target Market Essentials 00:05:00
Why is Your Target Market So Important? 00:05:00
Define Your Target Market 00:02:00
Step 1 – Define Standard Attributes – Demographics 00:06:00
Step 1 – Define Standard Attributes – More Demographics 00:05:00
Step 1 – Define Standard Attributes – Psychographics 00:06:00
Step 2 – Develop Custom Attributes 00:10:00
Step 3 – Validation 00:01:00
Step 4 – Adjust Your Strategy 00:02:00
Workshop – Developing Your Target Market 00:02:00
Section 04: Build a Compelling Value Proposition
Characteristics of Unique Value Propositions 00:02:00
Types of Customer Benefits UVPs Express 00:04:00
Examples of Unique Value Propositions 00:01:00
What Investors Are Looking For 00:01:00
Value Proposition vs. Competitive Advantage 00:02:00
Understand Your Competitor’s Unique Value Proposition 00:03:00
Streaming Services Example 00:02:00
The Value Proposition Framework 00:01:00
Step 1 – Brainstorming 00:07:00
Step 2 – Create a Value Proposition List 00:01:00
Step 3 – Determine Uniqueness 00:03:00
Step 4 – Prioritize Top Value Propositions 00:02:00
Step 5 – Tell a Story 00:04:00
Common Mistakes 00:01:00
Workshop – Build Your Unique Value Proposition 00:04:00
Step 6 – Your Positioning Statement 00:04:00
Order Your Certificate
Order Your Certificate Now 00:00:00

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