Section 01: Create a Unique Competitive Advantage |
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Unique Competitive Advantage Explained |
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00:05:00 |
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Workshop – Unique Competitive Advantage in Action |
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00:03:00 |
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How to Determine Your Unique Competitive Advantage |
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00:01:00 |
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Step 1 – Evaluate Your Strengths |
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00:02:00 |
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Step 2 – Evaluate Your Competitive Landscape |
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00:03:00 |
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Step 3 – Identify Your Unique Competitive Advantage |
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00:04:00 |
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Step 4 – Test Your Unique Competitive Advantage |
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00:02:00 |
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Common Mistakes |
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00:02:00 |
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Workshop – Unique Competitive Advantage in Action |
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00:03:00 |
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Positioning is about Your Customer’s Point of View |
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00:08:00 |
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What Investors Are Looking for |
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00:02:00 |
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Ben and Jerry’s Case Study |
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00:02:00 |
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Keys to Success |
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00:03:00 |
Section 02 |
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The Positioning Framework Overview |
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00:06:00 |
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Step 1 – Create Meaningful Attributes – Part 1 |
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00:05:00 |
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Step 1 – Create Meaningful Attributes – Part 2 |
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00:06:00 |
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Step 1 – Create Meaningful Attributes – Part 3 |
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00:05:00 |
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Viking Cruises – Case Study |
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00:02:00 |
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Step 2 – Custom Attributes |
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00:04:00 |
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Step 3- Evaluate / Rank Attributes |
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00:04:00 |
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Step 4 – Evaluating Positioning Rankings |
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00:03:00 |
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Step 5 – Positioning of Your Attributes |
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00:02:00 |
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Common Mistakes |
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00:02:00 |
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Workshop – Position Your Product or Service in Action |
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00:03:00 |
Section 03: Determine Your Target Market |
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Target Market Essentials |
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00:05:00 |
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Why is Your Target Market So Important? |
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00:05:00 |
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Define Your Target Market |
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00:02:00 |
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Step 1 – Define Standard Attributes – Demographics |
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00:06:00 |
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Step 1 – Define Standard Attributes – More Demographics |
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00:05:00 |
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Step 1 – Define Standard Attributes – Psychographics |
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00:06:00 |
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Step 2 – Develop Custom Attributes |
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00:10:00 |
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Step 3 – Validation |
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00:01:00 |
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Step 4 – Adjust Your Strategy |
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00:02:00 |
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Workshop – Developing Your Target Market |
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00:02:00 |
Section 04: Build a Compelling Value Proposition |
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Characteristics of Unique Value Propositions |
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00:02:00 |
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Types of Customer Benefits UVPs Express |
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00:04:00 |
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Examples of Unique Value Propositions |
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00:01:00 |
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What Investors Are Looking For |
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00:01:00 |
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Value Proposition vs. Competitive Advantage |
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00:02:00 |
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Understand Your Competitor’s Unique Value Proposition |
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00:03:00 |
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Streaming Services Example |
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00:02:00 |
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The Value Proposition Framework |
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00:01:00 |
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Step 1 – Brainstorming |
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00:07:00 |
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Step 2 – Create a Value Proposition List |
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00:01:00 |
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Step 3 – Determine Uniqueness |
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00:03:00 |
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Step 4 – Prioritize Top Value Propositions |
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00:02:00 |
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Step 5 – Tell a Story |
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00:04:00 |
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Common Mistakes |
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00:01:00 |
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Workshop – Build Your Unique Value Proposition |
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00:04:00 |
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Step 6 – Your Positioning Statement |
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00:04:00 |
Order Your Certificate |
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Order Your Certificate Now |
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00:00:00 |