***2 Courses Bundle | 101 Modules | Free PDF Certificates | 20 CPD points***
Learn Google Ads step by step, including campaigns, optimisation, remarketing, eCommerce, and analytics, all in one bundle.
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Intermediate
2320 Students 
6 hours, 58 minutes 
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This Google Ads Complete Bundle Course takes you from beginner to advanced Google Ads expertise. It covers paid and organic strategies, campaign setup, testing, optimisation, and reporting for all businesses, including eCommerce..
You will master geolocal campaigns, remarketing strategies, automated budgeting, dynamic ad customisers, and AI & machine learning applications. Gain practical skills with Google Analytics, AdWords Editor, scripts, and landing page software to improve campaign performance.
Specialised modules include eCommerce AdWords campaigns, enhanced eCommerce tracking, and product feed optimisation, helping you create high-converting campaigns and measure results effectively.
You will take multiple-choice quizzes on Google Ads campaign setup, optimisation, and analytics. Score 60% or more to pass and receive a CPD-accredited certificate.
You will also complete an assignment on remarketing strategies, eCommerce campaigns, and automated budgeting. A tutor will review your work and provide feedback.
After completing the Google Ads Complete Bundle Course assessment, you will receive a CPD-accredited certificate to showcase your achievement.
The certificate is available in two formats: a PDF version for £9 or a printed hard copy delivered by post for £15.
The Google Ads Complete Bundle Course supports anyone wanting to strengthen their skills in online advertising and campaign management. It combines multiple modules, covering AdWords setup, testing, optimisation, remarketing, eCommerce campaigns, AI & machine learning, and analytics, in a single comprehensive course.
Ideal for both marketing professionals and beginners, the course helps you gain confidence in creating, managing, and analysing effective campaigns across various platforms.
The entry requirements for the Google Ads Complete Bundle Course are simple and flexible. Anyone aged 16 or older can enrol in this CPD-accredited course, with prior marketing or advertising experience as an advantage.
If you do not have prior experience, you can still take the course and develop your digital advertising skills. The bundle is fully online and can be accessed on any device, allowing you to study at your own pace from home.
The Google Ads Complete Bundle Course is flexible and designed to fit around your schedule. The total duration is approximately 6 hours and 58 minutes, with most learners completing it within 1 to 3 months, depending on their availability and commitment.
| Google Ads Complete Bundle Course | |||
| Advanced Google Ads / AdWords Training | |||
| Testing to Ad Concepts | |||
| Introduction to Ad Concepts | 00:02:00 | ||
| Example Ad Concepts | 00:04:00 | ||
| Label Setup | 00:04:00 | ||
| Reporting on Ad Concepts | 00:08:00 | ||
| Google Ads Paid % Organic Interaction Report | |||
| Understanding the usefulness of this report | 00:03:00 | ||
| Linking Google Ads with Search Console | 00:04:00 | ||
| Excel Report Setup & Pivot | 00:04:00 | ||
| Identifying Google Ads & SEO Search Term Opportunities | 00:02:00 | ||
| CTR Interaction between SEO & SEM | 00:06:00 | ||
| Geolocal Campaigns - Double Campaign Structure | |||
| The theory behind the double campaign | 00:04:00 | ||
| A practical example inside Google Ads | 00:03:00 | ||
| Google Ads Campaign - Experiments (Drafts & Experiments) | |||
| Introduction to Drafts & Experiments | 00:05:00 | ||
| Example experiment Ideas for use | 00:06:00 | ||
| Draft & Experiment Setup | 00:10:00 | ||
| Report Analysis & explanation of symbols | 00:05:00 | ||
| Automate Budgeting for Multiple Ad Accounts | |||
| Introduction to the Google Spreedsheet template | 00:02:00 | ||
| Data Inputs | 00:04:00 | ||
| Reading the sheet output | 00:06:00 | ||
| AdWords Audit | |||
| Audit Overview | 00:02:00 | ||
| Auditing the Account Structure | 00:08:00 | ||
| Campaign Settings | 00:04:00 | ||
| Auditing on the AdGroup Level | 00:10:00 | ||
| Other Things to look for in an Audit | 00:08:00 | ||
| Remarketing Strategy & Implementation | |||
| Why Remarketing Works | 00:03:00 | ||
| GDN Remarketing | 00:06:00 | ||
| Remarketing Lists for Search Ads (RLSA) & IF Statements | 00:04:00 | ||
| Customer Match (Email Retargeting) | 00:01:00 | ||
| Dynamic Remarketing | 00:04:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| GDN Banner Sizes & Other Things to Consider | 00:03:00 | ||
| Audience List Sharing | 00:14:00 | ||
| Remarketing with Events | 00:06:00 | ||
| Artificial Intelligence & Machine Learning | |||
| What is AI & ML | 00:06:00 | ||
| Auto Rotate for Budgets & Ads | 00:03:00 | ||
| Dynamic Search Ads | 00:03:00 | ||
| Smart Bidding Strategies | 00:07:00 | ||
| Lookalike Audiences | 00:02:00 | ||
| Data Driven Attribution Models | 00:04:00 | ||
| Dynamic Ad Customisers | |||
| Introduction to Ad Customisers | 00:04:00 | ||
| Advantages & Example Uses | 00:07:00 | ||
| Setting up the Business Data Feed | 00:06:00 | ||
| Best Practice for Ads | 00:03:00 | ||
| Google Analytics for Google Ads | |||
| The Advantages of linking AdWords with GA | 00:04:00 | ||
| Linking GA & AdWords | 00:02:00 | ||
| AdWords Reports in GA | 00:01:00 | ||
| GA Conversion Tracking & Goal Setup | 00:07:00 | ||
| Remarketing Segments in GA | 00:13:00 | ||
| Attribution Models in Google Analytics | 00:07:00 | ||
| Using Scripts | |||
| Introduction to AdWords Scripts | 00:04:00 | ||
| 404 Link Checker Script | 00:07:00 | ||
| Experiment Results Script | 00:07:00 | ||
| Google Ads Audit Script | 00:06:00 | ||
| AdWords Editor | |||
| Introduction and advantages of AdWords Editor over the online interface | 00:04:00 | ||
| Example Uses for AdWords Editor | 00:04:00 | ||
| AdWords Editor – what you can’t do | 00:02:00 | ||
| Competitor Research Tools | |||
| Auction Insights displayed graphically | 00:18:00 | ||
| 3rd Party Competitor Research Tools -SEMrush | 00:16:00 | ||
| Landing Page Software | |||
| Why Use Landing Page Software | 00:06:00 | ||
| Unbounce Walk-through | 00:08:00 | ||
| Tracking integration for landing pages | 00:09:00 | ||
| Other Features | |||
| Ad Variations | 00:06:00 | ||
| Search Responsive Ads | 00:05:00 | ||
| Life Events Audiences | 00:04:00 | ||
| Custom Intent Audiences | 00:04:00 | ||
| Google Ads for eCommerce Businesses - Specialized Course | |||
| Ecommerce for AdWords Campaigns | |||
| Introduction | 00:01:00 | ||
| Ecommerce Campaign Structure | 00:07:00 | ||
| Dynamic Search Ads | 00:02:00 | ||
| Search Campaigns | 00:02:00 | ||
| Ad Customisers | 00:01:00 | ||
| Google Shopping Campaign Structure Setup | 00:03:00 | ||
| Multi-tiered Retargeting strategies tailored for eCommerce | 00:07:00 | ||
| 404 Error Checking Scrip | 00:07:00 | ||
| Ecommerce & enhanced ecommerce tracking for Google Analytics | |||
| Background to ecommerce tracking reports | 00:03:00 | ||
| Setup for ecommerce tracking | 00:04:00 | ||
| Ecommerce Reports Review in Google Analytics | 00:07:00 | ||
| Product Feeds for AdWords | |||
| The Future of Google Shopping | 00:03:00 | ||
| Background to Product Feeds | 00:08:00 | ||
| Google Merchant Centre Walk-through | 00:05:00 | ||
| Feed Policy & Troubleshooting Issues | 00:03:00 | ||
| Optimising Feed Quality | 00:07:00 | ||
| Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks | 00:02:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
With a team of industry professionals producing and delivering our course content, you can be sure the skills and knowledge you learn are applicable to your career aspirations, whether that’s in management, administration or beyond.
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