Google Ads Complete Bundle Course |
Advanced Google Ads / AdWords Training - Updated for 2020 |
Testing to Ad Concepts |
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Introduction to Ad Concepts |
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00:02:00 |
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Example Ad Concepts |
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00:04:00 |
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Label Setup |
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00:04:00 |
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Reporting on Ad Concepts |
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00:08:00 |
Google Ads Paid % Organic Interaction Report |
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Understanding the usefulness of this report |
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00:03:00 |
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Linking Google Ads with Search Console |
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00:04:00 |
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Excel Report Setup & Pivot |
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00:04:00 |
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Identifying Google Ads & SEO Search Term Opportunities |
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00:02:00 |
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CTR Interaction between SEO & SEM |
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00:06:00 |
Geolocal Campaigns - Double Campaign Structure |
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The theory behind the double campaign |
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00:04:00 |
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A practical example inside Google Ads |
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00:03:00 |
Google Ads Campaign - Experiments (Drafts & Experiments) |
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Introduction to Drafts & Experiments |
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00:05:00 |
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Example experiment Ideas for use |
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00:06:00 |
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Draft & Experiment Setup |
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00:10:00 |
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Report Analysis & explanation of symbols |
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00:05:00 |
Automate Budgeting for Multiple Ad Accounts |
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Introduction to the Google Spreedsheet template |
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00:02:00 |
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Data Inputs |
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00:04:00 |
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Reading the sheet output |
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00:06:00 |
AdWords Audit |
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Audit Overview |
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00:02:00 |
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Auditing the Account Structure |
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00:08:00 |
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Campaign Settings |
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00:04:00 |
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Auditing on the AdGroup Level |
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00:10:00 |
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Other Things to look for in an Audit |
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00:08:00 |
Remarketing Strategy & Implementation |
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Why Remarketing Works |
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00:03:00 |
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GDN Remarketing |
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00:06:00 |
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Remarketing Lists for Search Ads (RLSA) & IF Statements |
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00:04:00 |
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Customer Match (Email Retargeting) |
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00:01:00 |
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Dynamic Remarketing |
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00:04:00 |
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Lookalike Audiences |
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00:02:00 |
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GDN Banner Sizes & Other Things to Consider |
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00:03:00 |
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Audience List Sharing |
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00:14:00 |
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Remarketing with Events |
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00:06:00 |
Artificial Intelligence & Machine Learning |
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What is AI & ML |
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00:06:00 |
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Auto Rotate for Budgets & Ads |
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00:03:00 |
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Dynamic Search Ads |
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00:03:00 |
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Smart Bidding Strategies |
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00:07:00 |
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Lookalike Audiences |
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00:02:00 |
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Data Driven Attribution Models |
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00:04:00 |
Dynamic Ad Customisers |
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Introduction to Ad Customisers |
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00:04:00 |
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Advantages & Example Uses |
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00:07:00 |
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Setting up the Business Data Feed |
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00:06:00 |
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Best Practice for Ads |
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00:03:00 |
Google Analytics for Google Ads |
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The Advantages of linking AdWords with GA |
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00:04:00 |
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Linking GA & AdWords |
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00:02:00 |
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AdWords Reports in GA |
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00:01:00 |
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GA Conversion Tracking & Goal Setup |
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00:07:00 |
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Remarketing Segments in GA |
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00:13:00 |
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Attribution Models in Google Analytics |
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00:07:00 |
Using Scripts |
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Introduction to AdWords Scripts |
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00:04:00 |
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404 Link Checker Script |
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00:07:00 |
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Experiment Results Script |
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00:07:00 |
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Google Ads Audit Script |
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00:06:00 |
AdWords Editor |
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Introduction and advantages of AdWords Editor over the online interface |
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00:04:00 |
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Example Uses for AdWords Editor |
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00:04:00 |
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AdWords Editor – what you can’t do |
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00:02:00 |
Competitor Research Tools |
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Auction Insights displayed graphically |
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00:18:00 |
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3rd Party Competitor Research Tools -SEMrush |
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00:16:00 |
Landing Page Software |
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Why Use Landing Page Software |
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00:06:00 |
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Unbounce Walk-through |
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00:08:00 |
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Tracking integration for landing pages |
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00:09:00 |
Other Features |
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Ad Variations |
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00:06:00 |
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Search Responsive Ads |
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00:05:00 |
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Life Events Audiences |
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00:04:00 |
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Custom Intent Audiences |
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00:04:00 |
Google Ads for eCommerce Businesses - Specialized Course |
Ecommerce for AdWords Campaigns |
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Introduction |
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00:01:00 |
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Ecommerce Campaign Structure |
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00:07:00 |
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Dynamic Search Ads |
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00:02:00 |
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Search Campaigns |
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00:02:00 |
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Ad Customisers |
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00:01:00 |
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Google Shopping Campaign Structure Setup |
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00:03:00 |
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Multi-tiered Retargeting strategies tailored for eCommerce |
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00:07:00 |
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404 Error Checking Scrip |
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00:07:00 |
Ecommerce & enhanced ecommerce tracking for Google Analytics |
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Background to ecommerce tracking reports |
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00:03:00 |
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Setup for ecommerce tracking |
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00:04:00 |
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Ecommerce Reports Review in Google Analytics |
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00:07:00 |
Product Feeds for AdWords |
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The Future of Google Shopping |
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00:03:00 |
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Background to Product Feeds |
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00:08:00 |
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Google Merchant Centre Walk-through |
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00:05:00 |
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Feed Policy & Troubleshooting Issues |
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00:03:00 |
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Optimising Feed Quality |
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00:07:00 |
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Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks |
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00:02:00 |
Order Your Certificate |
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Order Your Certificate Now |
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00:00:00 |