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4 hours, 38 minutes
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Overview
Want to run a profitable Google search ad? Then this Google Ads course is the perfect course for you. This is a professional course specially designed for the marketer, digital marketer, digital advertiser or any individual who are beginners in Google advertising and EXACTLY how to set up and run profitable Google search ads.
This comprehensive Google Ads course is the perfect combination of both practical and theoretical knowledge. Along with the theory, you will get a complete idea of how to apply theory in a real-life situation. The course starts from the beginners level and gradually moves to the advanced level to make your understanding clear. By the end of this course, you will be able to run profitable Google search ads with complete expertise and professionalism. So, enrol in this Google Ads course today to start with Google profitable search ads.
Course Design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Certificate of Achievement
Endorsed Certificate of Achievement from the Quality Licence Scheme
After completing the course, learners will be able to order an endorsed certificate as proof of their new achievement. Endorsed certificates can be ordered and get delivered to your home by post for only £89. There is an additional £10 postage charge for international students.
CPD Certification from One Education
After successfully completing the MCQ assessment of this course, you will qualify for the CPD Certificate from One Education, as proof of your continued professional development. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Method of Assessment
To assess your learning, you have to complete the assignment questions provided at the end of the course. You have to score at least 60% to pass the exam and to qualify for Quality Licence Scheme endorsed and CPD accredited certificates.
After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.
After passing the assignment exam, you will be able to apply for a certificate.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and certificates attesting to your knowledge.
The Google Ads course is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Introduction | |||
| Introduction | 00:03:00 | ||
| Basics/ Account Set up | |||
| What We’re Going To Cover In This Section erer | 00:01:00 | ||
| What is Google Ads? | 00:04:00 | ||
| Where do google ads appear? | 00:05:00 | ||
| Google Account Hierarchy | 00:04:00 | ||
| Setting Up Your First Google Ads Account | 00:05:00 | ||
| Location targeting | 00:09:00 | ||
| Budgets and Selecting Your Bidding Strategy | 00:04:00 | ||
| Setting Up Billng | 00:02:00 | ||
| Keyword Research for Google Ads | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| What Is A Keyword & Understanding The Intent Behind One | 00:04:00 | ||
| How To Find Keywords To Target – Related Website URL | 00:07:00 | ||
| How To Find Keywords To Target – Keyword Planner | 00:05:00 | ||
| How To Find Keywords To Target – SEMRush | 00:07:00 | ||
| How To Organise Your Keywords By Themes | 00:12:00 | ||
| Everything You Need To Know About Keyword Match Types | 00:06:00 | ||
| How To Add Match Types To Your Keywords Like A Pro | 00:08:00 | ||
| The Importance Of Negative Keywords & How To Add Them To Your Account | 00:08:00 | ||
| Creating Your Ads | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| The Evolution Of How Ads Appear In Google | 00:03:00 | ||
| Best Practices for Writing Killer Ad Text | 00:07:00 | ||
| How To Create Your First Google Ad | 00:17:00 | ||
| Ad Rotation – Everything You Need To Know | 00:05:00 | ||
| Ad Schedule – How To Select The Days & Times You Want Your Ads To Show | 00:05:00 | ||
| Bidding Strategies Explained | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Target CPA | 00:04:00 | ||
| Target ROAS | 00:06:00 | ||
| Maximize Conversions | 00:03:00 | ||
| Maximize Clicks | 00:02:00 | ||
| Target Impression Share | 00:03:00 | ||
| Manual CPC & Enhanced CPC | 00:05:00 | ||
| Google Ads Dynamics | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Understanding Quality Score | 00:07:00 | ||
| The 4 Components That Make Up Quality Score | 00:08:00 | ||
| Understanding Ad Rank and How It Is Calculated | 00:06:00 | ||
| How Google Determines How Much You Pay Per Click | 00:05:00 | ||
| When You Can Ignore Low Quality Scores (and when you can’t) | 00:03:00 | ||
| Ad Extensions | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| What Are Ad Extensions & The Benefits Of Using Them | 00:04:00 | ||
| The Different Types Of Ad Extensions You Can Use | 00:06:00 | ||
| How To Add Sitelink Extensions To Your Ads | 00:06:00 | ||
| How To Add Callout Extensions To Your Ads | 00:04:00 | ||
| How To Add Call Extensions To Your Ads | 00:04:00 | ||
| How To Add Location Extensions To Your Ads | 00:02:00 | ||
| Things To Bear In Mind When Using Ad Extensions | 00:03:00 | ||
| Conversion Tracking | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Understanding The Basics Of Conversion Tracking & Its Benefits | 00:03:00 | ||
| The Two Main Types Of Conversions You Can Use | 00:08:00 | ||
| How To Set Up Conversion Tracking For Form Submissions | 00:15:00 | ||
| How To Set Up Conversion Tracking For Phone Calls | 00:12:00 | ||
| Campaign Optimisation | |||
| What We’re Going To Cover In This Section | 00:01:00 | ||
| Optimising Your Ads Based On Keyword Data | 00:08:00 | ||
| Optimising Your Ads Based On Ad Data | 00:03:00 | ||
| Optimising Your Ads Based On Devices | 00:04:00 | ||
| Optimising Your Ads Based On Specific Times & Days | 00:05:00 | ||
| Conclusion | |||
| Conclusion, goodbye for now… | 00:01:00 | ||
| Assignment | |||
| Assignment – Google Ads | 00:00:00 | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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