Holding a high price in sales requires confidence, clear value communication, and firm negotiation. When benefits outweigh cost, customers focus on outcomes, not discounts, preserving margins and strengthening long-term brand positioning.
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Intermediate
312 Students 
2 hours, 1 minute 
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Holding a High Price in Sales is a practical course designed to strengthen your value-based pricing and premium positioning skills. It teaches modern sales strategy, market positioning, and brand value perception so you can build price confidence in high-ticket sales environments and consistently communicate stronger value to potential customers effectively.
Learn the psychology behind why people buy and how to influence decisions through value communication and sales negotiation. The course explains why people don’t buy and how to counteract objections using effective objection handling techniques. You will also master essential sales techniques you need to know to close more deals.
Holding a High Price in Sales focuses on win-win selling, increasing average order value, and mastering advanced sales strategy. You will learn how to confidently maintain premium pricing while enhancing brand value perception. Bonus lessons on presentation skills help you wow your audience and close high-ticket sales successfully consistently and effectively.
After completing the Holding a High Price in Sales course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Studying the Holding a High Price in Sales course helps learners understand how to position products as premium offerings, communicate value effectively, and maintain strong pricing strategies without unnecessary discounting in competitive markets.
This course strengthens sales confidence, negotiation ability, and value-based selling skills, enabling learners to justify higher prices, attract quality customers, and improve profitability while building a strong brand perception in the marketplace.
The Holding a High Price in Sales course has a total study time of 2 hours, 1 minute. This practical programme is designed for flexible learning, allowing learners to progress at their own pace while developing effective sales strategies to confidently position value, maintain pricing integrity, and communicate worth in competitive markets.
The Holding a High Price in Sales course is designed for sales professionals, entrepreneurs, and business owners who want to improve their pricing strategy and value-based selling skills. No advanced experience is required, although a basic understanding of sales or marketing is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches strategies to confidently sell at premium prices by communicating value and handling price objections effectively.
No. It is suitable for beginners as well as sales professionals who want to improve pricing confidence.
The course is delivered online, allowing you to learn at your own pace.
Yes. Short exercises or role-play activities may be included to reinforce sales techniques.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in sales, business development, account management, entrepreneurship, and client-facing roles.
| Introduction | |||
| What You Will Learn on This Course | 00:01:00 | ||
| Who is Philip Hesketh? | 00:01:00 | ||
| The Guaranteed Way to Improve Your Sales Technique | |||
| The Number One Universal Killer Question in Selling | 00:03:00 | ||
| The Importance of Establishing the Clients Expectations | 00:02:00 | ||
| How to Close the Sale Without Sounding like a Salesman | 00:04:00 | ||
| Why People Buy and How to Get Them to Buy from Us | |||
| People Buy Emotionally and Justify Logically. What to Do About It | 00:04:00 | ||
| Don’t Assume You Know the Buyer’s Priorities | 00:05:00 | ||
| How to Unearth the Buyer’s Strategic Needs | 00:03:00 | ||
| The Importance of Implications | 00:04:00 | ||
| Why People Don’t Buy and How to Counteract Any Objection | |||
| Being Prepared for Objections | 00:04:00 | ||
| The Most Common Objections and How to Handle Them | 00:04:00 | ||
| How to Get People to Choose What You Want Them To | 00:04:00 | ||
| What Buyers Say and What They Really Mean | 00:03:00 | ||
| Holding a High Price | |||
| What Does Value For Money Really Mean? | 00:03:00 | ||
| Five Proven Techniques to Save Money and Make Money | 00:04:00 | ||
| The Words: ‘Typically’, ‘Realistically’, ‘Currently’, ‘Given’ and ‘Yet’ | 00:02:00 | ||
| Justifying Your Price – the Power of One | 00:04:00 | ||
| The Final ‘Killer Questions’ That Allow You to Negotiate More Successfully | 00:04:00 | ||
| Win-Win and Increasing Average Order Value | |||
| The Real Meaning of ‘Win-Win’ | 00:04:00 | ||
| The Rules for Discounting | 00:03:00 | ||
| How to Hold a High Price | 00:04:00 | ||
| How to Increase Average Order | 00:03:00 | ||
| The Compromise Effect | 00:03:00 | ||
| Sales Techniques You Need to Know | |||
| All You Need to Know About Time Management | 00:03:00 | ||
| Recognising the Moment That Matters and the Role of ‘Enough’ | 00:06:00 | ||
| What to Do When It Starts Going Wrong | 00:05:00 | ||
| How to Understand Other People – Can You Clarify? | 00:04:00 | ||
| How to Build Your Reputation and Getting Your Client to Feel Indebted to You | 00:04:00 | ||
| Selling in the Long Term and Being Recommended | 00:04:00 | ||
| BONUS SECTION! How to Be a Great Presenter and Wow Your Audience | |||
| How to Deliver a Great Presentation | 00:03:00 | ||
| Why Powerpoint Doesn’t Work and What to Do with It | 00:03:00 | ||
| How Memory Works | 00:05:00 | ||
| How to Tell Your Own Stories Well so People Warm to You | 00:03:00 | ||
| The Three Key Things About Presenting | 00:03:00 | ||
| Conclusion | |||
| What We’ve Covered so Far | 00:02:00 | ||
| Order Your Certificate | |||
| Order Your Certificate Now | 00:00:00 | ||
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