How Retargeting Works–The Complete Guide To Retargeting Ads

How Retargeting Works–The Complete Guide To Retargeting Ads

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Learning Outcome


The How Retargeting Works–The Complete Guide To Retargeting Ads is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.

Like all the courses of One Education, this How Retargeting Works–The Complete Guide To Retargeting Ads is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.

We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support. 

Our expert instructors are always available to answer all your questions and make your learning experience exquisite.

After completing the How Retargeting Works–The Complete Guide To Retargeting Ads, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.

If you want to learn about this topic and achieve certifications, you should consider this How Retargeting Works–The Complete Guide To Retargeting Ads from One Education.

There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course. 

Course design

The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Online study materials

Will I receive a certificate of completion?

Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.

Why study this course

Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

The How Retargeting Works–The Complete Guide To Retargeting Ads is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Course Curriculum

Module 01: Welcome and Introduction
Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! 00:07:00
What is remarketing and retargeting? Defining our objectives and purpose 00:17:00
Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works
The Digital Advertising Ecosystem Part 1 00:08:00
The Digital Advertising Ecosystem Part 2 00:08:00
Understanding Ad Exchanges And How They Work 00:20:00
What Remarketing Looks Like On The Inside 00:11:00
Module 03: Developing Your Remarketing and Retargeting Strategies
Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00
Understanding Intent Signals and Visitor Engagement 00:12:00
Behavioural Characteristics – The Composition Of Your Segments 00:15:00
Combining Characteristics – Infinite Possibilities! 00:07:00
Characteristics That Matter To You … Your First Assignment 00:02:00
Module 04: Planning Your Retargeting Campaigns Like A Pro
Funnel Based Segmentation – Funnel Mapping 00:10:00
Funnel Based Segmentation – Using The Funnel To Develop Your Lists 00:14:00
Using Your Website To Plan Your Remarketing Lists 00:19:00
Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00
Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:15:00
Module 05: Using Google Analytics To Develop and Build Your Audience Segments
Introduction To The Google Analytics Tag 00:05:00
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00
Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working 00:13:00
Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
The Benefits Of Using Google Tag Manager 00:10:00
Signing Into Your Google Tag Manager Account 00:08:00
Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:12:00
Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00
Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00
Adding Custom User Engagement Timers In Google Tag Manager 00:13:00
Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00
Module 07: Building Your Remarketing Audiences In Your Google Analytics Account
Linking Your Google AdWords and Google Analytics Accounts 00:10:00
Introduction To The Google Analytics Audience Builder 00:18:00
Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:23:00
Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00
Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00
Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00
Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00
Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences 00:13:00
Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
How Google Analytics and AdWords Talk To Each Other 00:09:00
Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00
Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:15:00
Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00
Building and Configuring New Retargeting ads lists inside Google AdWords 00:11:00
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:14:00
Assignment – How Retargeting Works–The Complete Guide To Retargeting Ads 00:00:00

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