How Retargeting Works–The Complete Guide To Retargeting Ads
Learn how retargeting ads reconnect with potential customers, boost conversions, and maximise ROI. This guide explains strategies, tracking methods, audience segmentation, and optimisation techniques to create highly effective retargeting campaigns.
How Retargeting Works–The Complete Guide To Retargeting Ads
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1 Year Access 
Intermediate
5 Students -
8 hours, 33 minutes
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Learning Outcome
- Acquaint yourself with retargeting and remarketing
- Recognise the mechanisms underlying retargeting
- Prioritise and run your retargeting efforts like a skilled pro
- Develop and build audience segments with Google Analytics
- Discover sophisticated Google Tag Manager tricks and shortcuts
- Learn how to set up your Google AdWords remarketing campaign
Description
The How Retargeting Works–The Complete Guide To Retargeting Ads is the best way for you to gain deep insight and knowledge of this topic. You will learn from industry experts and obtain an accredited certificate after completing the course. Enrol now for a limited-time discounted price.
Like all the courses of One Education, this How Retargeting Works–The Complete Guide To Retargeting Ads is designed with the utmost attention and thorough research. All the topics are broken down into easy to understand bite-sized modules that help our learners to understand each lesson very easily.
We don’t just provide courses at One Education; we provide a rich learning experience. After purchasing a course from One Education, you get complete 1-year access with tutor support.
Our expert instructors are always available to answer all your questions and make your learning experience exquisite.
After completing the How Retargeting Works–The Complete Guide To Retargeting Ads, you will instantly get an e-certificate that will help you get jobs in the relevant field and will enrich your CV.
If you want to learn about this topic and achieve certifications, you should consider this How Retargeting Works–The Complete Guide To Retargeting Ads from One Education.
There are no hidden fees or exam charges. We are very upfront and clear about all the costs of the course.
Course design
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
- Video lessons
- Online study materials
Will I receive a certificate of completion?
Upon successful completion, you will qualify for the UK and internationally-recognised certification and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £9 and Hard Copy Certificate for £15.
Why study this course
Whether you’re an existing practitioner or aspiring professional, this course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.
The How Retargeting Works–The Complete Guide To Retargeting Ads is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.
Course Curriculum
| Module 01: Welcome and Introduction | |||
| Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! | 00:07:00 | ||
| What is remarketing and retargeting? Defining our objectives and purpose | 00:17:00 | ||
| Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works | |||
| The Digital Advertising Ecosystem Part 1 | 00:08:00 | ||
| The Digital Advertising Ecosystem Part 2 | 00:08:00 | ||
| Understanding Ad Exchanges And How They Work | 00:20:00 | ||
| What Remarketing Looks Like On The Inside | 00:11:00 | ||
| Module 03: Developing Your Remarketing and Retargeting Strategies | |||
| Audiences and Segments: The Foundation Of Your Remarketing Strategy | 00:07:00 | ||
| Understanding Intent Signals and Visitor Engagement | 00:12:00 | ||
| Behavioural Characteristics – The Composition Of Your Segments | 00:15:00 | ||
| Combining Characteristics – Infinite Possibilities! | 00:07:00 | ||
| Characteristics That Matter To You … Your First Assignment | 00:02:00 | ||
| Module 04: Planning Your Retargeting Campaigns Like A Pro | |||
| Funnel Based Segmentation – Funnel Mapping | 00:10:00 | ||
| Funnel Based Segmentation – Using The Funnel To Develop Your Lists | 00:14:00 | ||
| Using Your Website To Plan Your Remarketing Lists | 00:19:00 | ||
| Mapping Your Ad Groups Using Your Lists and Values (Part 1) | 00:13:00 | ||
| Mapping Your Ad Groups Using Your Lists and Values (Part 2) | 00:15:00 | ||
| Module 05: Using Google Analytics To Develop and Build Your Audience Segments | |||
| Introduction To The Google Analytics Tag | 00:05:00 | ||
| Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag | 00:04:00 | ||
| Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working | 00:13:00 | ||
| Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System | |||
| The Benefits Of Using Google Tag Manager | 00:10:00 | ||
| Signing Into Your Google Tag Manager Account | 00:08:00 | ||
| Adding Your Basic Google Analytics Tag Through Google Tag Manager | 00:12:00 | ||
| Setting Up Custom Button and Link Click Tracking In Google Tag Manager | 00:20:00 | ||
| Adding Page-Level Scroll Depth Tracking In Google Tag Manager | 00:15:00 | ||
| Adding Custom User Engagement Timers In Google Tag Manager | 00:13:00 | ||
| Adding Google Adwords Conversion Tracking Through Google Tag Manager | 00:10:00 | ||
| Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager | 00:10:00 | ||
| Module 07: Building Your Remarketing Audiences In Your Google Analytics Account | |||
| Linking Your Google AdWords and Google Analytics Accounts | 00:10:00 | ||
| Introduction To The Google Analytics Audience Builder | 00:18:00 | ||
| Building Remarketing Audiences In Google Analytics Based On URL Attributes | 00:18:00 | ||
| Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data | 00:23:00 | ||
| Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final | 00:05:00 | ||
| Setting Up Goal-Based Remarketing Audiences In Google Analytics | 00:14:00 | ||
| Setting Up Event-Based Audiences Using The Google Analytics Display Builder | 00:17:00 | ||
| Importing Remarketing Audiences From The Google Analytics Solutions Gallery | 00:11:00 | ||
| Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns | 00:19:00 | ||
| Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences | 00:13:00 | ||
| Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords | |||
| How Google Analytics and AdWords Talk To Each Other | 00:09:00 | ||
| Importing Google Analytics Goals into AdWords For Conversion Tracking | 00:06:00 | ||
| Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords | 00:15:00 | ||
| Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences | |||
| Introduction To Building Retargeting Ads Lists In Google AdWords | 00:05:00 | ||
| Building and Configuring New Retargeting ads lists inside Google AdWords | 00:11:00 | ||
| Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic | 00:14:00 | ||
| Assignment | |||
| Assignment – How Retargeting Works–The Complete Guide To Retargeting Ads | 00:00:00 | ||