Module 01: Welcome and Introduction |
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Welcome to the retargeting ad masterclass (plus a sneak preview) … Don’t Skip! |
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00:07:00 |
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What is remarketing and retargeting? Defining our objectives and purpose |
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00:17:00 |
Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works |
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The Digital Advertising Ecosystem Part 1 |
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00:08:00 |
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The Digital Advertising Ecosystem Part 2 |
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00:08:00 |
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Understanding Ad Exchanges And How They Work |
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00:20:00 |
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What Remarketing Looks Like On The Inside |
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00:11:00 |
Module 03: Developing Your Remarketing and Retargeting Strategies |
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Audiences and Segments: The Foundation Of Your Remarketing Strategy |
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00:07:00 |
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Understanding Intent Signals and Visitor Engagement |
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00:12:00 |
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Behavioural Characteristics – The Composition Of Your Segments |
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00:15:00 |
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Combining Characteristics – Infinite Possibilities! |
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00:07:00 |
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Characteristics That Matter To You … Your First Assignment |
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00:02:00 |
Module 04: Planning Your Retargeting Campaigns Like A Pro |
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Funnel Based Segmentation – Funnel Mapping |
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00:10:00 |
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Funnel Based Segmentation – Using The Funnel To Develop Your Lists |
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00:14:00 |
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Using Your Website To Plan Your Remarketing Lists |
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00:19:00 |
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Mapping Your Ad Groups Using Your Lists and Values (Part 1) |
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00:13:00 |
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Mapping Your Ad Groups Using Your Lists and Values (Part 2) |
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00:15:00 |
Module 05: Using Google Analytics To Develop and Build Your Audience Segments |
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Introduction To The Google Analytics Tag |
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00:05:00 |
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Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag |
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00:04:00 |
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Adding Your Google Analytics Tag To Your Website And Verifying That It’s Working |
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00:13:00 |
Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System |
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The Benefits Of Using Google Tag Manager |
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00:10:00 |
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Signing Into Your Google Tag Manager Account |
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00:08:00 |
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Adding Your Basic Google Analytics Tag Through Google Tag Manager |
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00:12:00 |
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Setting Up Custom Button and Link Click Tracking In Google Tag Manager |
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00:20:00 |
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Adding Page-Level Scroll Depth Tracking In Google Tag Manager |
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00:15:00 |
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Adding Custom User Engagement Timers In Google Tag Manager |
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00:13:00 |
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Adding Google Adwords Conversion Tracking Through Google Tag Manager |
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00:10:00 |
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Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager |
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00:10:00 |
Module 07: Building Your Remarketing Audiences In Your Google Analytics Account |
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Linking Your Google AdWords and Google Analytics Accounts |
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00:10:00 |
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Introduction To The Google Analytics Audience Builder |
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00:18:00 |
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Building Remarketing Audiences In Google Analytics Based On URL Attributes |
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00:18:00 |
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Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data |
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00:23:00 |
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Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final |
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00:05:00 |
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Setting Up Goal-Based Remarketing Audiences In Google Analytics |
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00:14:00 |
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Setting Up Event-Based Audiences Using The Google Analytics Display Builder |
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00:17:00 |
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Importing Remarketing Audiences From The Google Analytics Solutions Gallery |
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00:11:00 |
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Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns |
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00:19:00 |
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Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences |
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00:13:00 |
Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords |
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How Google Analytics and AdWords Talk To Each Other |
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00:09:00 |
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Importing Google Analytics Goals into AdWords For Conversion Tracking |
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00:06:00 |
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Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords |
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00:15:00 |
Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences |
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Introduction To Building Retargeting Ads Lists In Google AdWords |
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00:05:00 |
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Building and Configuring New Retargeting ads lists inside Google AdWords |
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00:11:00 |
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Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic |
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00:14:00 |
Assignment |
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Assignment – How Retargeting Works–The Complete Guide To Retargeting Ads |
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00:00:00 |