Learn how to do keyword research for SEO and rank on Google by identifying search intent, analysing competition, selecting high-value terms, and optimising content strategically for lasting visibility and growth.
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1 Year Access 
Level 3 
66 Students 
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Master keyword research and build a powerful SEO strategy that helps improve Google ranking. This course teaches you how to identify valuable search opportunities, understand search intent, and discover profitable long-tail keywords that attract the right audience and support successful search engine optimization.
Learn to use and compare popular keyword research tools, perform SERP analysis, evaluate competition, and determine commercial intent. You'll also explore proven methods for on-page SEO and content optimization, ensuring your content targets high-value keywords that increase visibility and outperform competitors in search results.
Through practical lessons and a real-world case study, you'll see how the right keyword strategy can generate consistent results. By the end of this course, you'll confidently create SEO-focused content that drives organic traffic, strengthens your search engine optimization efforts, and achieves sustainable growth with higher Google rankings.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the How To Do Keyword Research For SEO & Ranking On Google course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £79, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the How To Do Keyword Research For SEO & Ranking On Google course helps learners understand how to identify valuable search terms that align with user intent and improve website visibility. It covers practical keyword research methods, competitor analysis, and content planning for effective SEO.
This course strengthens SEO, analytical, and digital marketing skills, enabling learners to create content that attracts relevant traffic and supports higher search rankings. It also equips individuals with practical techniques to build sustainable online growth and improve overall website performance.
The How To Do Keyword Research For SEO & Ranking On Google course has a total study time of 6 days, 6 hours. This in-depth programme is designed for flexible learning, allowing learners to study at their own pace while mastering keyword research techniques, understanding search intent, and applying SEO best practices to improve website rankings on Google.
The How To Do Keyword Research For SEO & Ranking On Google course is suitable for bloggers, digital marketers, entrepreneurs, and website owners looking to improve their search engine optimisation skills. No advanced experience is required, though basic knowledge of websites and online marketing is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches how to find high-value keywords and use them to improve website rankings on Google.
No. It is suitable for beginners, though basic knowledge of SEO is helpful.
The course is delivered online, allowing you to study at your own pace.
Yes. Practical exercises and quizzes may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in SEO, digital marketing, content marketing, website optimization, and freelance SEO consulting.
| Introduction To The Course | |||
| What To Expect In This Course | 00:02:00 | ||
| Why Is Keyword Research Important? | 00:03:00 | ||
| Introduction – Doug Cunnington | 00:01:00 | ||
| Keyword Research Tools | |||
| Introduction To The Google Adwords Keyword Planner | 00:02:00 | ||
| Searching For New Keyword And Ad Group Ideas | 00:04:00 | ||
| Getting Search Volume For a List Of Keywords | 00:02:00 | ||
| Multiplying Keyword Lists To Get New Keyword Ideas | 00:01:00 | ||
| Comparing Keyword Tools | |||
| Introduction To Long Tail Pro | 00:02:00 | ||
| Using Google Trends | 00:07:00 | ||
| LongTailPro Vs. Google keyword Planner | 00:02:00 | ||
| Using Long Tail Keywords | |||
| What Are Long Tail Keywords? | 00:01:00 | ||
| Using The Google Results Page | 00:03:00 | ||
| Using Google Webmaster Tools For Existing Keywords You Can Optimize | 00:03:00 | ||
| Using Google Trends | 00:07:00 | ||
| Using Google Correlate | 00:06:00 | ||
| Other Sites To Use For Long Tail Research | |||
| Soovle | 00:02:00 | ||
| UberSuggest | 00:04:00 | ||
| Keyword Tool | 00:03:00 | ||
| Quora | 00:03:00 | ||
| Keyword Xtreme | 00:03:00 | ||
| Determining Commercial Intent | |||
| Is The Searcher Going To Buy Something? | 00:03:00 | ||
| Understanding The 4 Types Of Keywords | 00:05:00 | ||
| Looking At The Adwords Suggested Bid | 00:05:00 | ||
| Competition Analysis | |||
| What About Competition | 00:02:00 | ||
| The Moz Toolbar | 00:05:00 | ||
| Majestic Backlink Analyzer | 00:08:00 | ||
| SEMRush | 00:06:00 | ||
| AHREFS Site Explorer | 00:07:00 | ||
| Examples of Good Low Competition Sites | 00:07:00 | ||
| Case Study - A Perfect Long Tail Keyword Generating Revenue | |||
| A Perfect Example Of a Long Tail Keyword Article Generating Traffic | 00:09:00 | ||
| Conclusion To The Course | |||
| Concluding The Course | 00:03:00 | ||
| Assignment | |||
| Assignment -How To Do Keyword Research For SEO & Ranking On Google | 6 days, 4 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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