Keyword Research & SEO develops strategic insight into search behaviour, competition, and content optimisation, helping learners improve website visibility, attract targeted traffic, and build sustainable digital growth through data-driven decision-making.
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Level 3
209 Students 
6 days, 6 hours 
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Learn Keyword Research & SEO, a complete course designed to improve your SEO strategy and search optimization skills. This program focuses on keyword research, search intent, and content optimization to help increase organic traffic and improve Google ranking. You will understand ranking factors and how search engines evaluate websites effectively.
This course covers practical SEO techniques including on-page SEO and off-page SEO strategies. You will learn how keyword research drives search optimization, improves content optimization, and boosts organic traffic. The training explains ranking factors and how to align content with search intent for better Google ranking and long-term SEO success.
Module-based learning guides you from introduction to advanced keyword research, local SEO, and essential SEO strategy development. You will also explore Black Hat SEO practices to avoid penalties and protect rankings. The course ensures strong understanding of search optimization, improving organic traffic, and achieving higher Google ranking performance over time.
Learners complete an assignment designed to evaluate their understanding of the course content. The assignment is reviewed by qualified tutors who provide personalised feedback, allowing learners to demonstrate their applied knowledge and skills.
After completing the Keyword Research & SEO course assessment, you will be eligible to receive a CPD-accredited certificate worth £9 from One Education to demonstrate your achievement.
The certificate is also available as a printed hard copy delivered by post for £15.
Quality Licence Scheme Endorsed Certificate
Learners also have the option to order a Quality Licence Scheme (QLS) Endorsed Certificate as additional proof of achievement. The QLS Endorsed Certificate can be delivered by post for £79, with an additional £10 postage charge for international students.
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Studying the Keyword Research & SEO course helps learners understand how to identify high-value search terms and optimise content for better visibility on search engines. It covers practical methods for analysing search intent, selecting effective keywords, and improving website ranking performance.
This course strengthens analytical, digital marketing, and content optimisation skills, enabling learners to attract targeted traffic and increase organic reach. It also supports long-term online growth by helping individuals create data-driven SEO strategies that improve visibility, engagement, and conversions.
The Keyword Research & SEO course has a total study time of 6 days, 6 hours. This comprehensive programme is designed for flexible learning, allowing learners to progress at their own pace while building practical skills in keyword research, search intent analysis, and SEO strategy to improve search engine visibility and performance.
The Keyword Research & SEO course is designed for bloggers, marketers, entrepreneurs, and website owners who want to improve search visibility and organic traffic. No advanced experience is required, though a basic understanding of websites and digital marketing is helpful. Learners should have access to an internet-enabled device to complete the fully online course at their own flexible pace.
This course teaches how to find effective keywords and use SEO strategies to improve website rankings and traffic.
No. It is suitable for beginners, though basic knowledge of websites is helpful.
The course is delivered online, allowing you to learn at your own pace.
Yes. Short quizzes and practical exercises may be included to reinforce learning.
You will receive a certificate of completion after successfully finishing the course.
This course supports careers in SEO, digital marketing, content strategy, website optimization, and online business growth.
| Module 01: Introduction | |||
| What Is SEO? | 00:01:00 | ||
| Why Is SEO Important? | 00:01:00 | ||
| How Much Time Does SEO Take? | 00:01:00 | ||
| Should I Hire A Professional? | 00:01:00 | ||
| How Do Search Engines Work? | 00:01:00 | ||
| Perform an SEO Audit | 00:04:00 | ||
| SEO Terms You Should Know | 00:06:00 | ||
| Module 02: Keyword Research | |||
| What Is Keyword Research? | 00:02:00 | ||
| Generating Keyword Ideas | 00:05:00 | ||
| Keyword Research Tools | 00:18:00 | ||
| Keyword Competition | 00:05:00 | ||
| Long-Tail Keywords | 00:03:00 | ||
| Picking Your Keywords | 00:08:00 | ||
| Write Evergreen Content | 00:03:00 | ||
| ‘Steal’ Keywords from Your Competitors | 00:02:00 | ||
| Rank for Google’s Special Features | 00:03:00 | ||
| Module 03: Local SEO | |||
| What Is Local SEO? | 00:02:00 | ||
| Local SEO Appearance | 00:02:00 | ||
| Local SEO Keywords | 00:06:00 | ||
| Local Ranking Factors | 00:04:00 | ||
| Local Business Listings | 00:06:00 | ||
| Local Listing Must-Haves | 00:02:00 | ||
| Local Citations (NAPs) | 00:02:00 | ||
| NAP Citation Audit | 00:03:00 | ||
| Correct NAP Errors | 00:02:00 | ||
| Build NAP Citations | 00:02:00 | ||
| Local on Page Optimization | 00:03:00 | ||
| Add Local Business Schema Mark-up | 00:06:00 | ||
| Optimize Title Tags, Meta Descriptions, etc | 00:01:00 | ||
| Local Link Building | 00:03:00 | ||
| Customer Reviews | 00:04:00 | ||
| Embed A Google Map on Your Site | 00:01:00 | ||
| Display Reviews & Testimonials | 00:01:00 | ||
| Module 04: Black Hat SEO - Things You Must NOT Do | |||
| What Is Black Hat SEO? | 00:01:00 | ||
| Thin Content | 00:01:00 | ||
| Keyword Stuffing | 00:02:00 | ||
| Duplicate Content | 00:02:00 | ||
| Doorway Pages | 00:01:00 | ||
| Buying Backlinks | 00:02:00 | ||
| Hidden Text & Links | 00:01:00 | ||
| Assignment | |||
| Assignment -Keyword Research & SEO | 6 days, 4 hours | ||
| Order Your Certificate | |||
| Order Your Certificate QLS | 00:00:00 | ||
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